Chapter07
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Chapter07

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the restaurant

the restaurant

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    Chapter07 Chapter07 Presentation Transcript

    • Chapter 7 The Restaurant Business
    • After Reading and Studying This Chapter, You Should Be Able to:
      • Describe the different characteristics of chain and independent restaurants
      • Identify some of the top chain and independent restaurants
      • List the classifications of restaurants
      • Differentiate the characteristics of chain and independent restaurants
    • Restaurants
      • Vital part of everyday life
      • Patronized several times a week for social purposes as well as to eat and drink
      • Offer society a place to relax and “restore”
      • Offer an opportunity to enjoy the company of friends, family, colleagues and associates
    • More About Restaurants
      • 50% of the food dollar is spent away from home
      • Multi-billion dollar business
      • Employs 11.7 million people
    • French Cuisine and Its Foundation
      • The French are credited with culinary art, largely due to two main events
        • French Revolution
        • Thomas Jefferson
      • French cuisine and its foundations
        • Mother sauces
        • Nouvelle cuisine (lighter cuisine)
      • American Adaptation
          • Infusion
            • Blending of flavors and techniques of two cuisines
    • Culinary Greats
      • Auguste Escoffier
        • Patron Saint of Cooking
      • Julia Child
      • Emeril “BAM” Lagasse
      • Bobby Flay
      • Charlie Trotter
        • Considered America’s finest
      • Alice Waters
      • Paul Prudhomme
    • Chefs of Today Need to Possess:
      • Cooking skills
      • Employability traits
      • People skills
    • Figure 7-1 Approximate Market Share of Restaurant Segments
    • Full-Service Luxury Restaurants
      • National Restaurant Association
      • Good selection of menu items made on premises
      • Haute cuisine
      • Fine Dining Hall of Fame
        • Le Bec Fin
        • Spago
      • There are few national chains
        • Morton’s
        • Ruth Chris’s
        • Roy Flemings
    • Reasons for the Small Number of Luxury Restaurants
      • Labor intensive and require a higher level of skilled labor
      • Small percentage can afford high prices
      • Overhead costs may not be reasonable
      • Economies of scale are not as easily reaped
      • Consistency and quality are not easy to maintain
      • Limited market appeal
    • Other Restaurant Classifications
      • Theme restaurants
      • Celebrity-owned
        • Owned by celebrities such as Michael Jordan, Dan Marino, Steven Segal, Gloria Estefan, Junior Seau, Denzel Washington
        • Seau’s San Diego
        • All Star Café
        • House of Blues
    • Casual Dining and Dinner House Restaurants
      • Mid-scale casual restaurants
      • Family restaurants
      • Ethnic restaurants
      • Specialty restaurants
    • Specialty Restaurants Quick Service
      • Theme related
      • $111 billion annual sales
      • Better known as fast food
      • Limited menus
      • Guest helps defray labor costs
    • Quick Service Hamburger
      • McDonald’s and Ray Kroc
        • Added breakfast
        • Expanding overseas
        • Co-develop sites with gasoline companies
        • $33 billion worldwide sales
        • Drive thru
    • Quick Service Pizza
      • Local and regional chains all with delivery service
      • $20 billion market
      • Four major chains
        • Pizza Hut
        • Domino’s
        • Papa Johns
        • Little Caesars
    • Quick Service Chicken
      • KFC is market leader
        • Home delivery
        • “3 in 1” restaurants
      • Other chains
        • Church’s Chicken
        • Popeye’s
    • Other Types of Restaurants
      • Steakhouses
        • New growth area
        • Outback Steakhouse
      • Seafood restaurants
      • Pancake restaurants
      • Sandwich restaurants
      • Family restaurants
    • Ethnic Restaurants
      • Independently owned and operated
      • Mexican restaurants are largest growth segment
      • Different types are developing
        • Thai
        • Indian
    • Trends
        • Demographics
        • Branding
        • Alternative outlets
        • Globalization
        • Continued diversification
        • More twin and multiple locations
        • More points of service
        • More hyper-theme restaurants
        • Chains vs. Independents