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the restaurant

the restaurant

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  • 1. Chapter 7 The Restaurant Business
  • 2. After Reading and Studying This Chapter, You Should Be Able to:
    • Describe the different characteristics of chain and independent restaurants
    • Identify some of the top chain and independent restaurants
    • List the classifications of restaurants
    • Differentiate the characteristics of chain and independent restaurants
  • 3. Restaurants
    • Vital part of everyday life
    • Patronized several times a week for social purposes as well as to eat and drink
    • Offer society a place to relax and “restore”
    • Offer an opportunity to enjoy the company of friends, family, colleagues and associates
  • 4. More About Restaurants
    • 50% of the food dollar is spent away from home
    • Multi-billion dollar business
    • Employs 11.7 million people
  • 5. French Cuisine and Its Foundation
    • The French are credited with culinary art, largely due to two main events
      • French Revolution
      • Thomas Jefferson
    • French cuisine and its foundations
      • Mother sauces
      • Nouvelle cuisine (lighter cuisine)
    • American Adaptation
        • Infusion
          • Blending of flavors and techniques of two cuisines
  • 6. Culinary Greats
    • Auguste Escoffier
      • Patron Saint of Cooking
    • Julia Child
    • Emeril “BAM” Lagasse
    • Bobby Flay
    • Charlie Trotter
      • Considered America’s finest
    • Alice Waters
    • Paul Prudhomme
  • 7. Chefs of Today Need to Possess:
    • Cooking skills
    • Employability traits
    • People skills
  • 8. Figure 7-1 Approximate Market Share of Restaurant Segments
  • 9. Full-Service Luxury Restaurants
    • National Restaurant Association
    • Good selection of menu items made on premises
    • Haute cuisine
    • Fine Dining Hall of Fame
      • Le Bec Fin
      • Spago
    • There are few national chains
      • Morton’s
      • Ruth Chris’s
      • Roy Flemings
  • 10. Reasons for the Small Number of Luxury Restaurants
    • Labor intensive and require a higher level of skilled labor
    • Small percentage can afford high prices
    • Overhead costs may not be reasonable
    • Economies of scale are not as easily reaped
    • Consistency and quality are not easy to maintain
    • Limited market appeal
  • 11. Other Restaurant Classifications
    • Theme restaurants
    • Celebrity-owned
      • Owned by celebrities such as Michael Jordan, Dan Marino, Steven Segal, Gloria Estefan, Junior Seau, Denzel Washington
      • Seau’s San Diego
      • All Star Café
      • House of Blues
  • 12. Casual Dining and Dinner House Restaurants
    • Mid-scale casual restaurants
    • Family restaurants
    • Ethnic restaurants
    • Specialty restaurants
  • 13. Specialty Restaurants Quick Service
    • Theme related
    • $111 billion annual sales
    • Better known as fast food
    • Limited menus
    • Guest helps defray labor costs
  • 14. Quick Service Hamburger
    • McDonald’s and Ray Kroc
      • Added breakfast
      • Expanding overseas
      • Co-develop sites with gasoline companies
      • $33 billion worldwide sales
      • Drive thru
  • 15. Quick Service Pizza
    • Local and regional chains all with delivery service
    • $20 billion market
    • Four major chains
      • Pizza Hut
      • Domino’s
      • Papa Johns
      • Little Caesars
  • 16. Quick Service Chicken
    • KFC is market leader
      • Home delivery
      • “3 in 1” restaurants
    • Other chains
      • Church’s Chicken
      • Popeye’s
  • 17. Other Types of Restaurants
    • Steakhouses
      • New growth area
      • Outback Steakhouse
    • Seafood restaurants
    • Pancake restaurants
    • Sandwich restaurants
    • Family restaurants
  • 18. Ethnic Restaurants
    • Independently owned and operated
    • Mexican restaurants are largest growth segment
    • Different types are developing
      • Thai
      • Indian
  • 19. Trends
      • Demographics
      • Branding
      • Alternative outlets
      • Globalization
      • Continued diversification
      • More twin and multiple locations
      • More points of service
      • More hyper-theme restaurants
      • Chains vs. Independents