SESSION CODE: DAT201 SQL Server 2008 R2 Overview Lynn Langit – blogs.msdn.com/SoCalDevGal Sr. Developer Evangelist Microsoft Corporation
Global Property Management Centralized management of thousands of hotels Market Montage Compliance solution runs at 200,000 updates/second Corporate Web Portal Mission critical store governance Continental.com Majority of databases on any platform run on SQL Server #1 OLAP server and the fastest growing reporting server in the world Scales to the highest loads and meets the most diverse demands Case Study Highlights High-performance, high-traffic web site
Scalable relational database platform Consistent, familiar model & tools Self-managed, highly available cloud services MPP support for 10s to 100s TB DW Highly scalable appliances Seamless integration with Microsoft BI SQL Server 2008 R2 Wave Managed Self-Service BI Multi-server management Virtualization & Live Migration
SQL Server 2008 R2 – Editions and Features Parallel Data Warehouse Edition Datacenter Edition Enterprise Edition BI Features Management Features Standard Edition Backup compression now in this edition SQL Azure Edition Full RDMS in the cloud SQL Express Edition SQL Server Express size max up to 10 GB
SQL Server 2008 R2 – So Many New Features… For DBAs SQL Server Utility (Multi-Server Management) Data Tier Application Management (DACPAC) Connectivity to SQL Azure SQL Server PowerShell Provider Support for up to 256 Logical Processors Master Data Services Hyper-V Live Migration Stream Insight - Complex Event Processing Unicode Compression Extended Protection for authentication (prevents relay attacks) For Business Intelligence Developers PowerPivot for Excel or SharePoint Reporting Services Enhancements, ex improved Lookups Report Builder 3.0 – visualizers (sparklines, data bars, indicators and maps) Report Part Gallery Reports as data sources (ATOM feeds)
SQL Server Utility Provides unified view of an organization’s SQL Server usage Shows health of SQL Server instances Data-tier applications Database files, filegroups and volumes Provides resource monitoring CPU utilization Storage space
Using a Utility Control Point Create Utility Control Point (UCP) Enroll SQL Server instances Data-tier applications auto-enrolled Monitor apps and instances using SSMS Customize policies to suit
Data Tier Applications (DAC) Simplifies the development, deployment, and management of the data-tier Defines all of the Database Engine schema and instance objects A single unit of management through the development, deployment, and management lifecycle Contains policies that define the deployment prerequisite
Master Data Management ROLE SECURITY VERSIONING WORKFLOW APPROVAL HIERARCHY MGMT CRM Purchasing DB HR Doc ERP Asset Mgmt
Why do I need an MDM Solution when I can? Build a simple app Assemble data with ETL Pull data from warehouse Source from ERP or CRM Edit dimensions directly - Expensive, incomplete - No human workflow - How did the data get there? - Is it all there? Should it be? - Is that scalable, shareable?
MDS in Customer Marketing Improves Response / Reduces Costs 24% Duplication rate + 13% wrong address x marketing campaigns per year x $0.50 Cost per customer = $1.2 MM Total annual marketing “waste” CUSTOMER EXAMPLE 1.4 million prospects not reached x 1% response rate = 14,000 potential new customers missed x $983 lifetime revenue per customer = $14 MM Total potential revenue missed CUSTOMER EXAMPLE 30% item data error rate in retail files x 25 minutes of manual cleansing per SKU per year = $60-$80 cost per error + 60% error rate for all invoices generated = $40-$400 per invoice to reconcile errors = 3-5% of total revenue PRODUCT EXAMPLE
Microsoft BI Vision & Strategy BIfor Everyone Empower Your People with Business Insights Improve Organizational Effectiveness EnableIT Efficiency
Managed Self-Service BI Users IT Administrators Model Analyze Personalize Share Provision Administer Secure Track Empowered to create analysisand gain actionable insightswithout IT dependence Empowered to managecompliance and resources without user obstruction Managed Self-Service BI Provides alignment between IT and IW to give users the power to drill into any aspect of their business and compress decision cycles to gain deeper insight while increasing the efficiency of the IT department.
Not Everything is Managed by IT Less than 20% of users rely exclusively on IT managed data and solutions. The rest roll their own “systems” out of sight from IT. IT Managed Succeeding with BI True pervasive insight requires bridging the gap between end users and IT.
PowerPivot for Excel PowerPivoting Massive Data Volumes With a few mouse clicks, a user can create and publish intuitive and interactive self-service BI solutions.
What's New in Report Authoring Expression Language Layout Features Data Visualization Shared Components ATOM Data Feeds SharePoint Lists Report Builder 3.0
Self-service reporting PowerPivot & SharePoint lists as data sources Report Part Gallery for “grab and go” report Familiar Microsoft Office Interface – Report Builder 3.0 Rich Visualizations – including mapping
Shared Components Shared datasets Report parts ATOM data feeds
Next Steps LEARN MORE ABOUT SQL SERVER 2008 R2 http://www.microsoft.com/sqlserver/2008/en/us/whats-new.aspx DOWNLOAD THE SQL SERVER 2008 R2 Today http://www.microsoft.com/sqlserver/2008/en/us/r2.aspx UPGRADE TO SQL SERVER 2008 R2 http://www.microsoft.com/sqlserver/2008/en/us/how-to-buy.aspx
Related Content DAT203 - Microsoft SQL Server 2008 R2 StreamInsight DAT205 – Troubleshoot Like a Pro: Using the Microsoft SQL Server 2008 R2 Tools DAT305 – Data-Tier Applications in Microsoft SQL Server 2008 R2 BIN203 – Introducing Microsoft SQL Server 2008 R2 Master Data Services BIN302 – Visualizing Data with Maps using Microsoft SQL Server 2008 R2 BIN315 – Architecture of Master Data Services in Microsoft SQL Server 2008 R2 BIN316 – Introducing the new Reporting Services Features in Microsoft SQL Server 2008 R2 WTB210 – Unleash the Power of Power Pivot
Resources Required Slide Learning Sessions On-Demand & Community Microsoft Certification & Training Resources www.microsoft.com/teched www.microsoft.com/learning Resources for IT Professionals Resources for Developers http://microsoft.com/technet http://microsoft.com/msdn
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