The odd duck is the real leader. Most of your competitors are doing it all wrong. Most of them have the same links from the same online directories and internet yellow pages sites that you do.
The SEO industry is growing rapidly. Your niche is probably still open for the taking!
If you write great authoritative content you will get better links.
Local SEO + Local PPC + Web Conversion = $$$$!
Social Media is not a fad. We are all becoming more social. Social engagement is the new repeat and referral. In my 10 year career of working with small businesses, the #1 answer to the question of where you get most of your business has always been Repeat and Referral. Social Media is the new R&R!