Your SlideShare is downloading. ×
0
Why It Pays to #Fail Presented by Lynne d Johnson SVP Social Media, The ARF #Failcon09 October 27, 2009
About Me <ul><li>Lynne d Johnson – SVP, Social Media, The Advertising Research Foundation </li></ul><ul><li>email:  [email...
Learning From Failure http://sellmic.com/blog/2007/04/15/no-training-wheels/
Learning From Failure
Learning From Failure <ul><li>&quot;Many people dream of success.  Success can only be achieved through repeated failure a...
Learning From Failure <ul><li>“ We’re taught to do things the right way.  But if you want to discover something that other...
Learning From Failure <ul><li>5,127 prototypes =  </li></ul>
Be Your Own Chief Storyteller
#EPICFAIL or Opportunity
#EPICFAIL or Opportunity
#EPICFAIL or Opportunity
New Rules: Listening to the Crowd
Takeaways <ul><li>Failure ultimately leads to success </li></ul><ul><li>Try, try, again, or know when it’s over </li></ul>...
Upcoming SlideShare
Loading in...5
×

Why It Pays To Fail - #Failcon '09

1,077

Published on

Presentation given at SnapSummit FailCon 09 featuring lessons on how failure can become success and understanding how to market your brand for a startup company in the new customer economy.

Published in: Education, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,077
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
22
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Why It Pays To Fail - #Failcon '09"

  1. 1. Why It Pays to #Fail Presented by Lynne d Johnson SVP Social Media, The ARF #Failcon09 October 27, 2009
  2. 2. About Me <ul><li>Lynne d Johnson – SVP, Social Media, The Advertising Research Foundation </li></ul><ul><li>email: [email_address] </li></ul><ul><li>Twitter: http://twitter.com/lynneluvah </li></ul><ul><li>Slideshare: http://www.slideshare.net/lynneluvah </li></ul>
  3. 3. Learning From Failure http://sellmic.com/blog/2007/04/15/no-training-wheels/
  4. 4. Learning From Failure
  5. 5. Learning From Failure <ul><li>&quot;Many people dream of success. Success can only be achieved through repeated failure and introspection. Success represents the one percent of your work that results from the 99 percent that is called failure.” </li></ul><ul><li>-Soichiro Honda </li></ul>
  6. 6. Learning From Failure <ul><li>“ We’re taught to do things the right way. But if you want to discover something that other people haven’t, you need to do things the wrong way. Initiate a failure by doing something that’s very silly, unthinkable, naughty, dangerous. Watching why that fails can take you on a completely different path. It’s exciting, actually. To me, solving problems is a bit like a drug. You’re on it, and you can’t get off. “ - James Dyson </li></ul>
  7. 7. Learning From Failure <ul><li>5,127 prototypes = </li></ul>
  8. 8. Be Your Own Chief Storyteller
  9. 9. #EPICFAIL or Opportunity
  10. 10. #EPICFAIL or Opportunity
  11. 11. #EPICFAIL or Opportunity
  12. 12. New Rules: Listening to the Crowd
  13. 13. Takeaways <ul><li>Failure ultimately leads to success </li></ul><ul><li>Try, try, again, or know when it’s over </li></ul><ul><li>Recognize and celebrate failure (Transparency) </li></ul><ul><li>Have a story to tell </li></ul><ul><li>Be the chief storyteller for your brand </li></ul><ul><li>Listen to the crowd/customer (Build Trust) </li></ul>
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×