Why It Pays to #Fail Presented by Lynne d Johnson SVP Social Media, The ARF #Failcon09 October 27, 2009

About Me Lynne d Johnson – SVP, Social Media, The Advertising Research Foundation email: [email_address] Twitter: http://twitter.com/lynneluvah Slideshare: http://www.slideshare.net/lynneluvah

Lynne d Johnson – SVP, Social Media, The Advertising Research Foundation

email: [email_address]

Twitter: http://twitter.com/lynneluvah

Slideshare: http://www.slideshare.net/lynneluvah

Learning From Failure http://sellmic.com/blog/2007/04/15/no-training-wheels/

Learning From Failure

Learning From Failure "Many people dream of success. Success can only be achieved through repeated failure and introspection. Success represents the one percent of your work that results from the 99 percent that is called failure.” -Soichiro Honda

"Many people dream of success. Success can only be achieved through repeated failure and introspection. Success represents the one percent of your work that results from the 99 percent that is called failure.”

-Soichiro Honda

Learning From Failure “ We’re taught to do things the right way. But if you want to discover something that other people haven’t, you need to do things the wrong way. Initiate a failure by doing something that’s very silly, unthinkable, naughty, dangerous. Watching why that fails can take you on a completely different path. It’s exciting, actually. To me, solving problems is a bit like a drug. You’re on it, and you can’t get off. “ - James Dyson

“ We’re taught to do things the right way. But if you want to discover something that other people haven’t, you need to do things the wrong way. Initiate a failure by doing something that’s very silly, unthinkable, naughty, dangerous. Watching why that fails can take you on a completely different path. It’s exciting, actually. To me, solving problems is a bit like a drug. You’re on it, and you can’t get off. “ - James Dyson

Learning From Failure 5,127 prototypes =

5,127 prototypes =

Be Your Own Chief Storyteller

#EPICFAIL or Opportunity

#EPICFAIL or Opportunity

#EPICFAIL or Opportunity

New Rules: Listening to the Crowd

Takeaways Failure ultimately leads to success Try, try, again, or know when it’s over Recognize and celebrate failure (Transparency) Have a story to tell Be the chief storyteller for your brand Listen to the crowd/customer (Build Trust)

Failure ultimately leads to success

Try, try, again, or know when it’s over

Recognize and celebrate failure (Transparency)

Have a story to tell

Be the chief storyteller for your brand

Listen to the crowd/customer (Build Trust)