The Power Of Pinterest

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The Power Of Pinterest: The Knowledge Economy Webinar at Waggener Edstrom with Reggie Borges and Lynne d Johnson

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The Power Of Pinterest

  1. 2HELLOREGGIE BORGESLYNNE D JOHNSONSr. Account ExecutiveBrand Strategy & Marketing@RBS07Dir. Digital & SocialBrand Strategy & Marketing@lynneluvah
  2. 3THE POWER OF PINTERESTENGAGING AUDIENCES ONE PIN AT A TIME
  3. 4INSIGHTS:•  Pinterest: What It Was…What It’s Become?•  Why It’s Important•  Consumers And Pinterest•  Why Should Clients Care•  How Brands Use Pinterest•  Problems With Pinterest•  Measuring Pinterest Campaigns•  The Competition Mounts Up•  What The Future Holds•  Q&A
  4. 5THE AVERAGEPINTEREST USER:•  229 Followers•  Following 20 Boards•  171 Pins•  3 Boards•  28 LikesWHAT IT WAS
  5. 6WHAT IT’S BECOMEMore than 28 million users as ofDecember 2012, up from 7.5million a year ago
  6. 7WHY IT’S IMPORTANT•  16th most popularwebsite in the U.S.•  Nearly 1/2 of allPinterest users areAmericans•  More than 80% ofusers are women•  70% of users say it’sshopping inspiration
  7. 8“Customers are following fewer retailers becauseof concerns about information sharing and privacy.When they did follow, more often they’re doing soon online bulletin board Pinterest.”-- 2012 Social and Mobile Commerce StudyHOW CONSUMERS USEPINTEREST
  8. 9“The number one reason women pin clothing andfashion is to get ideas. The number one reasonmen pin clothing and fashion is that they areitems they plan to buy.”–Jay Baer,ConvinceandConvert.comITS IMPACT ON WOMEN
  9. 10WHY SHOULD CLIENTS CAREOn average, Pinterest users, spend $80per order, by far the leader and twicethe amount of Facebook.
  10. 11HOW BRANDS USE PINTEREST•  Storytelling•  Engagement•  Inspiration•  Thought Leadership
  11. 12HOW B2B BRANDS USEPINTEREST•  Strong visuals are key for any Pinboard•  Key themes, and do not waver from that•  Don’t be all business all the time
  12. 13CAMPAIGNS
  13. 14THE PINTERESTOPPORTUNITY FOR PR7% of advertising and marketing executives saidtheir companies are using Pinterest for businesspurposes
  14. 15PROBLEMS WITH PINNINGDead LinksWindow ShoppingThe Gender DivideSpamPorn
  15. 16MEASURING PINTEREST•  Content/Promotions Management•  Analytics•  Insights•  Audience Data•  Website Analytics Integration•  Social Media Optimization•  Advertising
  16. 17THE COMPETITIONFancy: Pinterest For Shopping Tapiture: Pinterest For MenWANELO: Discovery CommerceSVPPLY: eBay’s Curated Window Shopping
  17. 18THE FUTURE OFPINTEREST AND SOCIALSHOPPING•  Content-and-image-drivenCommerce•  More Social/Mobile/Local•  Facebook Commerce Impact
  18. 19QUESTIONS
  19. 20THANK YOUREGGIE BORGESLYNNE D JOHNSONSr. Account ExecutiveBrand Strategy & Marketing@RBS07Dir. Digital & SocialBrand Strategy & Marketing@lynneluvah

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