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Social Media: A Look Ahead
 

Social Media: A Look Ahead

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Webinar presented by Lynne d Johnson, SVP Social Media, ARF (Advertising Research Foundation) to IPG (Interpublic Group), a global marketing communications and marketing services company, and its ...

Webinar presented by Lynne d Johnson, SVP Social Media, ARF (Advertising Research Foundation) to IPG (Interpublic Group), a global marketing communications and marketing services company, and its agency brands. Content: where social media is today as a real part of the media plan and the future of social media.

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  • Thanks @bgillard.
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  • Nice presentation. Very informative for those who are trying to make business sense for social media. I especially like the Vendors to Watch section for the respective KPIs. I also think the mention of the Future Open Graph will make marketers who are still on the SM fence take a more serious look. #dispersewuzhere
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