Pinterest and Facebook Timeline For Brands
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Pinterest and Facebook Timeline For Brands

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As Pinterest's popularity grows and Facebook's Timeline has become the default profile for brand pages, here's a look at how both channels enable brands to visually tell their stories. This ...

As Pinterest's popularity grows and Facebook's Timeline has become the default profile for brand pages, here's a look at how both channels enable brands to visually tell their stories. This presentation covers the why and how offering tips, use cases, and best practices.

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Pinterest and Facebook Timeline For Brands Pinterest and Facebook Timeline For Brands Presentation Transcript

  • & Timeline for BrandsPINTEREST/FACEBOOK TIMELINE FOR BRANDS LYNNE D JOHNSON @LYNNELUVAH
  • WHY SHOULD WE CARE ABOUT PINTEREST? PINTEREST/FACEBOOK TIMELINE LYNNE D JOHNSON @LYNNELUVAH
  • FASTEST GROWING SOCIAL NETWORK 15000000 2,702.2% 11250000 7500000 3750000 0 May 2011 Jun 2011 Jul 2011 Aug 2011 Sep 2011 Oct 2011 Nov 2011 Dec 2011 Jan 2012 fig 1: COMSCORE U.S. UNIQUE VISITORS PINTEREST/FACEBOOK TIMELINE LYNNE D JOHNSON @LYNNELUVAH View slide
  • IT’S A TRAFFIC DRIVER CONTENDER 30 22.5 15 7.5 0 Linkedin Google+ Reddit YouTube Pinterest Twitter Google Stumbleupon Facebook fig 1: SHAREAHOLIC JAN 2012 DATA PINTEREST/FACEBOOK TIMELINE LYNNE D JOHNSON @LYNNELUVAH View slide
  • IT’S A DAILY TIME SUCK 3.3 MINS 12.1 MINS 15.8 MINS 16.4 MINS PINTEREST/FACEBOOK TIMELINE LYNNE D JOHNSON @LYNNELUVAH
  • WHO’S USING PINTEREST? 17% 56% 44% 83% fig 1: US DEMOGRAPHICS fig 2: UK DEMOGRAPHICS Male Female Male Female PINTEREST/FACEBOOK TIMELINE LYNNE D JOHNSON @LYNNELUVAH
  • WHAT ARE THEY PINNING? 17.2% 12.4% 48.2% 11.7% 10.5% fig 1: RJ METRICS POPULAR BOARD CATEGORIES Home Arts & Crafts Style/Fashion Food Other PINTEREST/FACEBOOK TIMELINE LYNNE D JOHNSON @LYNNELUVAH
  • HOW ARE BRANDS USING PINTERST? PINTEREST/FACEBOOK TIMELINE LYNNE D JOHNSON @LYNNELUVAH
  • BERGDORF GOODMANSTRATEGY• Tends• New Arrivals• Lifestyle/InterestsSTATS• 11,000 + Followers PINTEREST/FACEBOOK TIMELINE LYNNE D JOHNSON @LYNNELUVAH
  • KATE SPADESTRATEGY• Tips on how to live and dress colorfullySTATS• 28,000 + Followers PINTEREST/FACEBOOK TIMELINE LYNNE D JOHNSON @LYNNELUVAH
  • MICHAEL KORSSTRATEGY• Behind the scenes NY Fashion Week content including:hair, makeup, and sketchbooks• Integration w/social media accounts to drive trafficSTATS• 19,000 + Board Followers PINTEREST/FACEBOOK TIMELINE LYNNE D JOHNSON @LYNNELUVAH
  • CALYPSO PINTEREST FAN ENGAGEMENTSTRATEGYCalypso St. Barth partnered with the fourth most followedPinterest user, Christine Martinez, because she is a Calypsoshopper and her boards represent the brand. She was invitedto fly to St. Barthʼs to “live pin” images from a photo shoot.STATS• Christine Martinez 977,000 + Followers• Island Photoshoot Board 572,000 + Followers• Calypso St Barth 863 Followers PINTEREST/FACEBOOK TIMELINE LYNNE D JOHNSON @LYNNELUVAH
  • BEST PRACTICES FOR PINTEREST• ASSESS IF YOUR TARGET IS ON PINTEREST AND HOW THEY’RE USING IT• CREATE YOUR PRESENCE AND TELL A STORY• ADD “PIN IT”BUTTON TO SITE AND SITE CONTENT - INTEGRATE W/SITE AND OTHER SOCIAL MARKETING• CREATE CONTEST - ENCOURAGE FANS/FOLLOWERS TO FOLLOW AND CREATE WISHLISTS/BOARDS, (LIKES/REPINS)• CROSS PROMOTE• BE INSPIRATIONAL, DON’T JUST PROMOTE PRODUCTS - VISUAL, APPEALING CONTENT• SEE WHAT YOUR VISITORS ARE PINNING, REPINNING AND PIN MORE OF THAT• WATCH AND LEARN FROM THE BEST PINTEREST/FACEBOOK TIMELINE LYNNE D JOHNSON @LYNNELUVAH
  • FACEBOOK TIMELINE IS HERE.IT OFFERS AN OPPORTUNITY FOR BRANDS TO VISUALLY SHARE THEIR STORIES. PINTEREST/FACEBOOK TIMELINE LYNNE D JOHNSON @LYNNELUVAH
  • LOUIS VUITTON TIMELINEANATOMY OF A TIMELINETimeline tells history looking at monumental moments:• First workshop opening 1859• Creation of Noe bag 1932 COVER PHOTO• Commencement of Marc Jacobs 1997 855 X 320 PROFILE PHOTO 180 X 180 APPLICATIONS BANNER ABOUT 11 X 74 IMAGES 255 CHARAC DESCRIPTION MILESTONE 843 X 403 PINTEREST/FACEBOOK TIMELINE LYNNE D JOHNSON @LYNNELUVAH
  • BURBERRY TIMELINESTRATEGYTimeline includes milestones from the companyʼsfounding in 1856 to vintage ad campaigns, to live streams ofits fashion shows today and collections available.Pop culture appeal - linking apparel and accessories tomovies they appeared in. PINTEREST/FACEBOOK TIMELINE LYNNE D JOHNSON @LYNNELUVAH
  • COLDPLAY TIMELINESTRATEGYSpotify and YouTube videos help band tell storyof musical career along with a journey through thebandʼs discography.Timeline enables users to view which time periodsthey have an interest in learning more about. HIGHLIGHTED POSTS PINTEREST/FACEBOOK TIMELINE LYNNE D JOHNSON @LYNNELUVAH
  • RED BULL TIMELINE CONTESTSTRATEGY“Redbull Timeline Timewarp” a game that ended March 15,was a scavenger hunt for fans, rewarding them with prizesfor finding clues throughout the brandʼs timeline. PINTEREST/FACEBOOK TIMELINE LYNNE D JOHNSON @LYNNELUVAH
  • VERIZON CO-COLLABORATES WITH CONSUMERSSTRATEGYFans submit photos from their phones or tablets for a chanceto win a tablet and be featured as the cover photo. PINTEREST/FACEBOOK TIMELINE LYNNE D JOHNSON @LYNNELUVAH
  • FACEBOOK TIMELINE APPSSTRATEGYIntegrate influencers into the brand and let them help to tellthe story. Adds a new stream of user behavior beyond the like,showing more activity on sites, such as “read,” “listened to,”“favorited.” Enables more amplification.STATS• Pinterest increased user visits > 60%• Goodreads increase users 77%• Pose 500% increase daily signups to mobile and web PINTEREST/FACEBOOK TIMELINE LYNNE D JOHNSON @LYNNELUVAH
  • BEST PRACTICES FOR FACEBOOK TIMELINE• PLAN YOUR CONTENT STORY - BEGINNING, MILESTONE, NOTABLE CAMPAIGNS, PRODUCT LAUNCHES• USE THE COVER PHOTO TO CREATE A VISUAL IMAGE OF YOUR BRAND - NO PROMOS, CONTACT INFO, OR CTAS• HIGHLIGHT POSTS TO EXPAND ACROSS THE PAGE (2 COLUMNS)• USE PRIVATE MESSAGES FOR CUSTOMER SERVICE• USE TABS WISELY - ONLY THREE REMAIN ABOVE THE FOLD AFTER THE PHOTOS TAB (EIGHT BELOW THE FOLD)• CREATE A TIMELINE APP TO LET USERS SHARE YOUR STORY ON THEIR TIMELINE- POLYVORE, PINTEREST, SHOEDAZZLE, SPOTIFY, MOG• CONSIDER PAID ENGAGEMENT TO DRIVE OVERALL ENGAGEMENT - SPONSORED STORYTELLING• IT’S ALL STILL ABOUT CREATING ENGAGING CONTENT BECAUSE MOST PEOPLE ARE INTERACTING WITH BRANDS IN THEIR NEWSFEEDS AND NOT ON THEIR PAGES PINTEREST/FACEBOOK TIMELINE LYNNE D JOHNSON @LYNNELUVAH
  • & Timeline for BrandsPINTEREST/FACEBOOK TIMELINE FOR BRANDS LYNNE D JOHNSON @LYNNELUVAH