Is Print Dead? How Digital Media is Changing the Face of Publishing

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Mobile phone. Audiobook. Ereader. Social Media. Widget. What do these all have in common? Each of these forms of digital media, and the rate of consumer adoption of them, are rapidly changing the way publishers do business. Print isn't yet dead, but it's definitely in need of a transplant. This presentation explores successful convergence strategies for print media -- the stuff that can get it back on track -- while also glancing into the future of what publishing could ultimately become.

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Is Print Dead? How Digital Media is Changing the Face of Publishing

  1. Is Print Dead? How Digital Media is Changing the Face of Publishing Lynne d Johnson Senior Editor/Community Director FastCompany.com
  2. Is Print Becoming Elitist?
  3.  
  4. Is Print Becoming Obsolete?
  5. > - $157 mil 2007 60% of consumers buying books last year shopped at bookstores 20% bought online 34% went to bigger retailers like Wal-Mart Source: Simmons Market Research Bureau
  6. <ul><li>Newspapers are no longer news </li></ul><ul><li>Totally Wired Youth </li></ul><ul><li>Digital Futures </li></ul>
  7. Social Media’s Impact
  8. Social Media * Users and Broadband Penetration Worldwide, 2007 - 2012 Note * = MySpace, Facebook, YouTube, and Flickr Source: Strategy Analytics “The People’s Revolution: Implications of Web 2.0 and Social Media Applications,” Dec. 12, 2007
  9. Social Media Example 1 <ul><li>FastCompany.com </li></ul><ul><li>Groups </li></ul><ul><li>Expert Blogs </li></ul><ul><li>Member Blogs </li></ul><ul><li>Member Profiles </li></ul>
  10. Social Media Example 2 <ul><li>USA Today </li></ul>
  11. Social Media Example 2 <ul><li>USA Today </li></ul>
  12. Social Media Example 2 <ul><li>USA Today </li></ul><ul><li>Blogburst Powered blogs </li></ul><ul><li>Podcasts </li></ul><ul><li>Mobile </li></ul><ul><li>Quick Hits of Engagement </li></ul>
  13. Digital Media’s Impact
  14. Harlequin’s Digital Media Strategy Harlequin Romance Radio
  15. ebook Sales Source: International Digital Publishing Forum
  16. The Future
  17. Japan’s Story Mobile Phone Sales of Ebooks 331.3% from 1.6 billion yen (about US$14 million) To 6.9 billion yen (US$58 million) in 2006 non-phone Internet sales of electronic books grew 69.7% from 4.8 billion yen (US$41 million) to 8.1 billion yen (US$68 million) Source: Digital Content Association of Japan
  18. Japan’s Story The Number One Selling Book In Japan is a Mobile Phone Book Books are composed on phones, Published on Phones, and Read on Phones Primarily Female Tech Savvy Reader who has not read a print book
  19. Japan’s Story The Number One Selling Book In Japan is a Mobile Phone Book Books are composed on phones, Published on Phones, and Read on Phones Primarily Female Tech Savvy Reader who has not read a print book
  20. Microblogging
  21. Multitouch Microsoft “Surface” Demo By CNET http://www.youtube.com/watch?v=Id43juZ3_o0 Perceptive Pixel by Jeff Han [Official Video] http://www.youtube.com/watch?v=9zGDNFpOMcA

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