Inspired By Augmented Reality

Inspired By Augmented Reality For MarketingLynne d JohnsonContent + Community Consultant@lynneluvah

Consumers Have TotallyFlipped The Purchase Funnel

Their Shopping Behaviors HaveChanged

The Mobile Phone Is Their Ultimate Shopping ToolSource: http://www.youtube.com/watch?v=CjUcq_E4I-s

Insert New Marketing Strategies HereSource: Winning The Zero Moment Of Truth, Google

Mobile Strategies =Mobile Advertising +Mobile Ready Sites (And/OrApps)

But One Step Further:Mobile Experiences =SO - SocialLO - LocalMO - Mobile

Whos Winning The SoLoMo Game?Source: Social Commerce Today, Infographics http://socialcommercetoday.com/solomo-for-dummies-chart/

Augmented Reality EnhancesUsefulness Of SoLoMo

8 Months Ago... Today... NFC Even More Advanced & More Useful Must Provide Utility Be Easy To Use Create Engaging Experiences

But What About The ROI?

● Loads of people shared music on Youtube, Facebook, and Twitter● More than half of the 14 bands sold out their music in first week● Won Gold Lion in the direct marketing category

"70% of those who went to the site chose to live the experience which isa great conversion rate and of that group 13% then purchased theproject – compared to an industry standard website conversion of around0.5%.” - Myles Peyton, Director of Total Immersion

Tracking their AR online campaign, as well asactivity on AR application affixed to window atSelfridges Tissot saw in-store sales rise 85%

The More Realistic Uses AreEven More Exciting

AR + SoLoMo With GoldRun & H&MSource: http://www.youtube.com/watch?v=EsAs5iw3U04

The Future Possibilities NFC + ARImage Source: Augmented Planet

Thank You! Lynne d JohnsonContent + Community Consultant @lynneluvah

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Inspired By Augmented Reality

by Lynne d Johnson on Nov 09, 2011

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Inspired By Augmented Reality — Presentation Transcript