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Do We Need More Women In Tech?

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Influential Women In Tech Talk from Emerging Media Conference #EmMeCon 2013 in Seattle. It explores why women need to be more supportive of one another in tech careers, why girls need role models and …

Influential Women In Tech Talk from Emerging Media Conference #EmMeCon 2013 in Seattle. It explores why women need to be more supportive of one another in tech careers, why girls need role models and mentors, and how men can help.


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  • 1. 1Problems. Solutions. What’s Next?Do We Need More WomenIn Tech?
  • 2. 2WELCOMELYNNE D JOHNSONDir. Digital & SocialBrand Strategy & MarketingWaggener Edstrom@lynneluvah
  • 3. 3DO YOU KNOW WHO THIS IS?
  • 4. 4DO YOU KNOW WHO THIS IS?
  • 5. 5THESE TWO WOMENHAVE BECOMESYNONYMOUS WITHWOMEN IN TECH.
  • 6. 656% of women in technologycompanies leave theirorganizations at the mid-levelBUT THEY ARE NOT THE ENTIRESTORY…- National Center for Women & InformationTechnology
  • 7. 7HERE’S MY STORYGrew up in the BronxPlayed w/short wave radio kitsMajored in mathTook a data processing courseLearned BASIC on C64Played w/original Macintosh
  • 8. 8AND THEN…Studied Information SystemsFortran on punch cardsCOBOL IBM XTPascal UNIX PCWorked for US Army Corps
  • 9. 9BUT THEN I QUIT
  • 10. 10WHERE WERE THEMARISSA MAYER’S ANDSHERYL SANDBERG’STHEN
  • 11. 11Teen Girls Have Access To ComputersLater Than Teen BoysAge of first computer use:Female: 14.5 Male: 12Age of first computerpossession: Female: 19Male: 15- FLOSSPOLS, 2004-2006
  • 12. 12PERCEIVED GENDERBARRIERS ARE STILLHIGH FOR GIRLS.- Girl Scout Research Institute
  • 13. 13WE NEED TO TELL MORESTORIES.
  • 14. 14
  • 15. 152009 THE GAMER: Morgan Romine,Frag Dolls
  • 16. 162010 THE BRAINIAC: Amber Case,Cyborg Anthropologist
  • 17. 172011 THE EXECUTIVE: Cher Wang,CEO, HTC
  • 18. 18WHY SHOULD YOUCARE?
  • 19. 19WORKPLACE DIVERSITYLEADS TO BETTERPRODUCTS.
  • 20. 20WORKPLACE DIVERSITYLEADS TO HIGHERPROFITS.
  • 21. 21
  • 22. 22YET, WHILE 60% OF MENAT STARTUPS BELIEVEDIVERSE TEAMSINNOVATE ANDTROUBLESHOOT MOREOFTEN, ONLY 41%SUPPORT HIRINGPRACTICES TOINCREASE DIVERSITY.-  National Center For Women AndInformational Technology
  • 23. 23THERE ARE MOREENGINEERING JOBS,THAN PEOPLE TO FILLTHEM.
  • 24. 24
  • 25. 25WHAT THE FUTURELOOKS LIKE
  • 26. 26DR. CYNTHIA BREAZEALCynthia Breazeal is an Associate Professor of Media Arts and Sciences at theMassachusetts Institute of Technology where she founded and directs thePersonal Robots Group at the Media Lab. She is a pioneer of social roboticsand Human Robot Interaction. She has authored the book “Designing SociableRobots”, has published over 100 peer-reviewed articles in journals andconferences on the topics of autonomous robotics, artificial intelligence, humanrobot interaction, and robot learning.
  • 27. 27JANE McGONIGALJane McGonigal, PhD is a world-renowned designer of alternate reality games— or, games that are designed to improve real lives and solve real problems.She is the New York Times bestselling author of Reality Is Broken: WhyGames Make Us Better And How They Can Change The World (PenguinPress, 2011) — and is the inventor and co-founder of SuperBetter, a game thathas helped more than 120,000 players tackle real-life health challenges such asdepression, anxiety, chronic pain, and traumatic brain injury.
  • 28. 28Jonecia Keels and Jazmine MillerIn 2010, Jonecia Keels and Jazmine Miller won the AT&T Big Mobile onCampus Challenge for creating a next-generation e-learning mobile applicationavailable on the iOS App Store called HBCU Buddy, that educates users abouthistorically black colleges and universities. Today, Keels is an iOS softwareengineer at Apple and Miller is a computer software professional in Atlanta.
  • 29. 29OPPORTUNITIES
  • 30. 30THANK YOU© 2013 Waggener Edstrom Worldwide Inc. All Rights Reserved.