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Augmented Reality: Merging Our Real World WIth The Virtual

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Lynne d Johnson's Emerging Media Conference #EmMeCon presentation June 19, 2012. A Virtual World: A look into where Augmented Reality is headed and the possibilities of bringing the virtual world into …

Lynne d Johnson's Emerging Media Conference #EmMeCon presentation June 19, 2012. A Virtual World: A look into where Augmented Reality is headed and the possibilities of bringing the virtual world into the real world.

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  • 1. AUGMENTED REALITY Merging Our Real World With The Virtual Lynne d Johnson | @lynneluvah Director, Digital & Social | Waggener Edstrom
  • 2. What Is Augmented Reality? Real World | Augmented Reality | Virtual World Where We Are Virtual Space The Physical Plane Simulated Exceeds Bounds Of Physical
  • 3. What Is Augmented Reality? “AR augments the real world environment with virtual information improving people’s senses and skills.” - Ronald Azuma, A Survey of Augmented Reality
  • 4. This Is Augmented Reality
  • 5. AR Revenue Boom “Annual revenues generated by mobile AR applications and services are expected to approach $1.5 billion by 2015, up from less than $2 million in 2010.” – Juniper Research
  • 6. Mobile Apps Driving AR Adoption
  • 7. AR Enhances Mobile The seminal promise of AR is as the touchstone technology allowing social networks, geo-based tracking, and the semantic web to converge. In its bridging of social channels with local search functionality in a mobile framework (SoLoMo - Social Local Mobile) has been where consumer adoption of these AR technologies has been greatest.
  • 8. But It’s So Much More Than Mobile Internet of Things RFID •  Ease of Use •  Provides Utility •  Engaging Experiences
  • 9. Zeal Optics Z3 GPS Goggle http://youtu.be/F9u1mUlK8qg
  • 10. Mercedes Benz AR Dashboard http://youtu.be/-BfWS83vPks
  • 11. LG SmartThinQ Technology http://youtu.be/d2NvPFO6sTw
  • 12. Google’s Project Glass http://youtu.be/9c6W4CCU9M4
  • 13. And Print Isn’t Dead Yet http://youtu.be/wi80g9WJvmw
  • 14. But If We’re Not Careful http://youtu.be/fSfKlCmYcLc
  • 15. Challenges Ahead 1.  Privacy 2.  Virtual Air Rights
  • 16. Thank You Lynne d Johnson @lynneluvah | WaggenerEdstrom.com ljohnson[at]waggeneredstrom.com

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