Augmented Reality: Merging Our Real World WIth The Virtual

AUGMENTED REALITY Merging Our Real World With The Virtual Lynne d Johnson | @lynneluvah Director, Digital & Social | Waggener Edstrom

What Is Augmented Reality? Real World | Augmented Reality | Virtual World Where We Are Virtual Space The Physical Plane Simulated Exceeds Bounds Of Physical

What Is Augmented Reality? “AR augments the real world environment with virtual information improving people’s senses and skills.” - Ronald Azuma, A Survey of Augmented Reality

This Is Augmented Reality

AR Revenue Boom “Annual revenues generated by mobile AR applications and services are expected to approach $1.5 billion by 2015, up from less than $2 million in 2010.” – Juniper Research

Mobile Apps Driving AR Adoption

AR Enhances Mobile The seminal promise of AR is as the touchstone technology allowing social networks, geo-based tracking, and the semantic web to converge. In its bridging of social channels with local search functionality in a mobile framework (SoLoMo - Social Local Mobile) has been where consumer adoption of these AR technologies has been greatest.

But It’s So Much More Than Mobile Internet of Things RFID •  Ease of Use •  Provides Utility •  Engaging Experiences

Zeal Optics Z3 GPS Goggle http://youtu.be/F9u1mUlK8qg

Mercedes Benz AR Dashboard http://youtu.be/-BfWS83vPks

LG SmartThinQ Technology http://youtu.be/d2NvPFO6sTw

Google’s Project Glass http://youtu.be/9c6W4CCU9M4

And Print Isn’t Dead Yet http://youtu.be/wi80g9WJvmw

But If We’re Not Careful http://youtu.be/fSfKlCmYcLc

Challenges Ahead 1.  Privacy 2.  Virtual Air Rights

Thank You Lynne d Johnson @lynneluvah | WaggenerEdstrom.com ljohnson[at]waggeneredstrom.com

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Augmented Reality: Merging Our Real World WIth The Virtual

by Lynne d Johnson on Jun 25, 2012

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