AUGMENTED REALITY  Merging Our Real World With The Virtual        Lynne d Johnson | @lynneluvah        Director, Digital &...
What Is Augmented Reality?   Real World |       Augmented Reality | Virtual World Where We Are                           V...
What Is Augmented Reality?  “AR augments the real world environment with virtual  information improving people’s senses an...
This Is Augmented Reality
AR Revenue Boom “Annual revenues generated by mobile AR applications and services are expected to approach $1.5 billion by...
Mobile Apps Driving AR Adoption
AR Enhances Mobile  The seminal promise of AR is as the touchstone  technology allowing social networks, geo-based  tracki...
But It’s So Much More Than Mobile                                     Internet of Things                                  ...
Zeal Optics Z3 GPS Goggle                       http://youtu.be/F9u1mUlK8qg
LG SmartThinQ Technology                      http://youtu.be/d2NvPFO6sTw
And Print Isn’t Dead Yet                           http://youtu.be/wi80g9WJvmw
Challenges Ahead 1.       Privacy 2.    Virtual Air Rights
Augmented Reality: Merging Our Real World WIth The Virtual
Augmented Reality: Merging Our Real World WIth The Virtual
Augmented Reality: Merging Our Real World WIth The Virtual
Augmented Reality: Merging Our Real World WIth The Virtual
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Augmented Reality: Merging Our Real World WIth The Virtual

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Lynne d Johnson's Emerging Media Conference #EmMeCon presentation June 19, 2012. A Virtual World: A look into where Augmented Reality is headed and the possibilities of bringing the virtual world into the real world.

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Augmented Reality: Merging Our Real World WIth The Virtual

  1. 1. AUGMENTED REALITY Merging Our Real World With The Virtual Lynne d Johnson | @lynneluvah Director, Digital & Social | Waggener Edstrom
  2. 2. What Is Augmented Reality? Real World | Augmented Reality | Virtual World Where We Are Virtual Space The Physical Plane Simulated Exceeds Bounds Of Physical
  3. 3. What Is Augmented Reality? “AR augments the real world environment with virtual information improving people’s senses and skills.” - Ronald Azuma, A Survey of Augmented Reality
  4. 4. This Is Augmented Reality
  5. 5. AR Revenue Boom “Annual revenues generated by mobile AR applications and services are expected to approach $1.5 billion by 2015, up from less than $2 million in 2010.” – Juniper Research
  6. 6. Mobile Apps Driving AR Adoption
  7. 7. AR Enhances Mobile The seminal promise of AR is as the touchstone technology allowing social networks, geo-based tracking, and the semantic web to converge. In its bridging of social channels with local search functionality in a mobile framework (SoLoMo - Social Local Mobile) has been where consumer adoption of these AR technologies has been greatest.
  8. 8. But It’s So Much More Than Mobile Internet of Things RFID •  Ease of Use •  Provides Utility •  Engaging Experiences
  9. 9. Zeal Optics Z3 GPS Goggle http://youtu.be/F9u1mUlK8qg
  10. 10. Mercedes Benz AR Dashboard http://youtu.be/-BfWS83vPks
  11. 11. LG SmartThinQ Technology http://youtu.be/d2NvPFO6sTw
  12. 12. Google’s Project Glass http://youtu.be/9c6W4CCU9M4
  13. 13. And Print Isn’t Dead Yet http://youtu.be/wi80g9WJvmw
  14. 14. But If We’re Not Careful http://youtu.be/fSfKlCmYcLc
  15. 15. Challenges Ahead 1.  Privacy 2.  Virtual Air Rights
  16. 16. Thank You Lynne d Johnson @lynneluvah | WaggenerEdstrom.com ljohnson[at]waggeneredstrom.com

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