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Social Media Case Study #1 - J & J Acuvue
Social Media Case Study #1 - J & J Acuvue
Social Media Case Study #1 - J & J Acuvue
Social Media Case Study #1 - J & J Acuvue
Social Media Case Study #1 - J & J Acuvue
Social Media Case Study #1 - J & J Acuvue
Social Media Case Study #1 - J & J Acuvue
Social Media Case Study #1 - J & J Acuvue
Social Media Case Study #1 - J & J Acuvue
Social Media Case Study #1 - J & J Acuvue
Social Media Case Study #1 - J & J Acuvue
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Social Media Case Study #1 - J & J Acuvue

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Johnson & Johnson's Acuvue campaign, leveraging social media to increase market share and customer loyalty.

Johnson & Johnson's Acuvue campaign, leveraging social media to increase market share and customer loyalty.

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  • 1. Case Studies Integrating Social Media into Marketing #1 Lynnelle Wilson Bold Vision Consulting [email_address]
  • 2.  
  • 3.
    • It’s Still Business
    • and
    • It’s Still Marketing
    Social Media Marketing
  • 4. who, what, where, when and HOW http://bit.ly/Technographic_Ladder http://www.forrester.com/empowered/tool_consumer.html
  • 5.
      • Social Networks
      • Blogs
      • Micro-Blogs
      • RSS Feeds
      • Podcast – Vcast
      • Video Sharing
      • Bookmarking
      • Presentation and Article sharing
      • Photo Sharing
      • Mobile
      • Location-based
    Social
  • 6. There’s a system
  • 7. Johnson & Johnson
    • Objective: Increase market share among young adult population
    Acuvue 1-Day Contact Lense
    • Business Case:
    • Substantial decline in market share
      • # of competitive brands doubled from 2 to 4
      • Aggressive competitive pricing - 50%
    • Confident of product
  • 8. Wink & Blink Strategy: Capitalize on demographic interest in social networks
    • Facebook
    • Online games
    • Free sampling
  • 9. Wink Campaign – Customer Journey
  • 10. Social Media – It’s another toolbox Print Advertising Radio Advertising Website Twitter Facebook SEO BLOG Forums Direct Mail Email Mobile LinkedIn Comprehensive Marketing Strategy
  • 11. Tweet Me Friend Me Link Me Call Me
    • @Lynnelle and @BoldBusiness
    • Facebook.com/Lynnelle
    • LinkedIn.com/in/LynnelleWilson
    • Facebook.com/BoldBusiness
    • BoldVisionConsulting.com
    • 1-207-221-3492 or lbianco on Skype
    Lynnelle Wilson Bold Vision Consulting, Inc. Integrating New Communications into Traditional Businesses Consulting, Training and Speaking Other Projects by BVC, Inc. BOLDBusiness.TV – highlighting people NOT doing business as usual

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