Intro to Social Media

Social Media – A Cornerstone of Successful Business October 28, 2009 www.BoldVisionConsulting.com

What is Web 2.0? •  Buzz word – “New” Internet •  Post 2000/01 Tech bubble internet •  O’Reilly Media – Tim O’Reilly & Dale Dougherty •  Web ‘platform’ supporting 2-way communication

Web 2.0 = Social Media •  Web 2.0  •  Social Media  blog.aysoon.com •  New Media  •  Social Technologies  •  InBound Marke<ng  •  Marke<ng 2.0 

What is Social Media? COMMUNICATION

Why does it matter?

Who is online?

Social Media •  Social Networks •  Blogs •  Micro-Blogs •  RSS Feeds •  Podcast – Vcast •  Video Sharing •  Bookmarking •  Presentation and Article sharing •  Photo Sharing •  Wikis

Social Media An unprecedented opportunity to speak with your stakeholders

Business Cases for Social Media •  Early warning on problems; Market Shifts •  Product development; Speed "Design-To market" timeline •  Customer Service; Customer Support •  Collaboration and Internal Communication •  Education; Training •  Productivity and Efficient Office Administration

Social Media Marketing •  Public Relations •  Promotion / Publicity •  Brand Awareness •  Reputation Management •  SEO •  Drive Web Traffic

Social Media Marketing It’s Still Marketing The basics still apply.

Social Media – Part of a Whole Radio Adver+sing  Print Adver+sing  SEO  Forums  LinkedIn  Website Facebook  Twi3er  BLOG Email  Comprehensive  Ar+cles  Marke<ng Strategy  Direct Mail 

Marketing with Social Media •  Your Business Objective •  Your Marketing Objective •  Your Market   Demographics; Who and Where they are   Psychographics; What they think   Technographics  ‐ What online tools they use and                How they use them 

Social Technographics hAp://www.forrester.com/Groundswell/proﬁle_tool.html 

Social Technographics

People Trust People They like, know and trust: •  90% trust recommendations from people they know, •  70% trust opinions posted online NIELSEN Wire- July 7, 2009 NIELSEN “TRUST IN ADVERTISING” REPORT, OCTOBER 2007

BLOGs BLOG = "web log” BLOG = Website Content is a series of frequent posts, or entries, arranged in reverse chronological order so the most recent entry is always on top of the site. Technorati.com BlogSearch.Google.com Google.com Google Reader Yahoo Reader Newsgator Follow the BOLD Business Blog - http://www.BoldVisionBlog.com Blogging platforms: •  Blogger (blogger.com)– Part of the Google family. •  WordPress (wordpress.com) – Professional web developers are building entire websites on the WordPress platform.

Blogging Stats – Convinced? Blogging grew 68% in 2008 •  346 million people worldwide read blogs •  77% of active web users read blogs •  184 million people say they’ve started a blog The average blogger in the US: •  51% male •  Aged 35+ (58%) •  Aged 18-34 (42%) •  College educated, 74% Source: http://www.scribd.com/doc/11481779/Social-Media-2008-Statistics

Social Media Marketing – The Big 3 hAp://www.linkedin.com/in/lynnellewilson  hAp://<nyurl.com/Lynnelle‐on‐Facebook  hAp://www.TwiAer.com/Lynnelle   and  hAp://www.TwiAer.com/BOLDBusiness 

How People Share Information

Twitter •  Most Popular Among Working Adults •  35 – 49 Largest Age Group – 42% of site’s traffic Users as of Feb. 2008 Users as of Feb. 2009 475,000 7,038,000 • 32.1 Million Unique Visitors in April, 2009 • 740,000 Unique Visitors Access via mobile app/month

Facebook •  Individuals have Personal Profiles •  Businesses have Fan Pages •  Your personal ‘friends’ and business ‘fans’ don’t commingle •  Once you have fans “NOW What?”

Facebook •  Extension of your brand •  Building a community –  Clients – Prospects - Employees •  Events •  Content Sharing •  Links

LinkedIn A database to find or to be found by someone. •  Profile •  Background: Outline & Summary •  Recommendations •  Companies •  Jobs •  Groups •  Q/A

Facebook / LinkedIn •  Build Community •  Real-time Search •  Crowdsourcing •  Facebook LinkedIn / Connect •  Tagging •  Vanity URLs •  Ads •  Analytics

How Can You Get Started? 1.  Define your objective. 2.  Join and be present – Search for conversations of interest 3.  Listen – Read and become familiar with the community language & personality 4.  Engage – Respond to questions / comments 5.  Participate – Ask questions, Initiate discussions Know your Objective – Be Strategic – Manage Your Time

Social Media – It’s another toolbox Radio Adver+sing  Print Adver+sing  SEO  Forums  LinkedIn  Website Facebook  Twi3er  BLOG Email  Comprehensive  Ar+cles  Marke<ng Strategy  Direct Mail 

Social Media •  Web 2.0 = Social Media = Marketing Tools = Business •  Be Authentic •  Be Present •  Be Consistent •  Be Patient Be BOLD www.BoldVisionConsulting.com

Intro to Social Media

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