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Social Media – A Cornerstone of
          Successful Business




October 28, 2009           www.BoldVisionConsulting.com
What is Web 2.0?

•  Buzz word – “New” Internet
•  Post 2000/01 Tech bubble internet
•  O’Reilly Media – Tim O’Reilly & Da...
Web 2.0 = Social Media

•  Web
2.0

•  Social
Media





                                  blog.aysoon.com
•  New
Media

•...
What is Social Media?



COMMUNICATION
Why does it matter?
Who is online?
Social Media
•  Social Networks
•  Blogs
•  Micro-Blogs
•  RSS Feeds
•  Podcast – Vcast
•  Video Sharing
•  Bookmarking

•...
Social Media


An unprecedented opportunity to speak with your
                 stakeholders
Business Cases for Social Media

•  Early warning on problems; Market Shifts
•  Product development; Speed "Design-To mark...
Social Media Marketing

•  Public Relations
•  Promotion / Publicity
•  Brand Awareness
•  Reputation Management
•  SEO
• ...
Social Media Marketing



 It’s Still Marketing
     The basics still apply.
Social Media – Part of a Whole
               Radio
Adver+sing

                                                          ...
Marketing with Social Media
•  Your Business Objective
•  Your Marketing Objective
•  Your Market
     Demographics; Who ...
Social Technographics




hAp://www.forrester.com/Groundswell/profile_tool.html

Social Technographics
People Trust People
  They like, know and trust:


•  90% trust recommendations from people they
   know,
•  70% trust opi...
BLOGs
BLOG = "web log”

BLOG = Website
     Content is a series of frequent posts, or entries, arranged in reverse chronol...
Blogging Stats – Convinced?
Blogging grew 68% in 2008
•  346 million people worldwide read blogs
•  77% of active web user...
Social Media Marketing – The Big 3

                                         hAp://www.linkedin.com/in/lynnellewilson




...
How People Share Information
Twitter

•  Most Popular Among Working Adults
•  35 – 49 Largest Age Group – 42% of site’s traffic

        Users as of Fe...
Facebook

•  Individuals have Personal
   Profiles
•  Businesses have Fan Pages
•  Your personal ‘friends’ and
   business...
Facebook

•  Extension of your brand
•  Building a community
   –  Clients – Prospects -
      Employees

•  Events
•  Con...
LinkedIn
LinkedIn
A database to find or to be found by someone.

•  Profile
•  Background: Outline & Summary
•  Recommendations
•  ...
LinkedIn
Facebook / LinkedIn

•  Build Community
•  Real-time Search
•  Crowdsourcing
•  Facebook LinkedIn / Connect
•  Tagging
•  ...
How Can You Get Started?

1.  Define your objective.

2.  Join and be present – Search for conversations of interest

3.  ...
Social Media – It’s another toolbox
               Radio
Adver+sing

                                                     ...
Social Media

•  Web 2.0 = Social Media = Marketing Tools = Business

•  Be Authentic
•  Be Present
•  Be Consistent
•  Be...
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Intro to Social Media

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Introduction to Marketing with Social Media; It's still marketing and the basics still apply. Presented in October, 2009.

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Transcript of "Intro to Social Media"

  1. 1. Social Media – A Cornerstone of Successful Business October 28, 2009 www.BoldVisionConsulting.com
  2. 2. What is Web 2.0? •  Buzz word – “New” Internet •  Post 2000/01 Tech bubble internet •  O’Reilly Media – Tim O’Reilly & Dale Dougherty •  Web ‘platform’ supporting 2-way communication
  3. 3. Web 2.0 = Social Media •  Web
2.0
 •  Social
Media
 blog.aysoon.com •  New
Media
 •  Social
Technologies
 •  InBound
Marke<ng
 •  Marke<ng
2.0

  4. 4. What is Social Media? COMMUNICATION
  5. 5. Why does it matter?
  6. 6. Who is online?
  7. 7. Social Media •  Social Networks •  Blogs •  Micro-Blogs •  RSS Feeds •  Podcast – Vcast •  Video Sharing •  Bookmarking •  Presentation and Article sharing •  Photo Sharing •  Wikis
  8. 8. Social Media An unprecedented opportunity to speak with your stakeholders
  9. 9. Business Cases for Social Media •  Early warning on problems; Market Shifts •  Product development; Speed "Design-To market" timeline •  Customer Service; Customer Support •  Collaboration and Internal Communication •  Education; Training •  Productivity and Efficient Office Administration
  10. 10. Social Media Marketing •  Public Relations •  Promotion / Publicity •  Brand Awareness •  Reputation Management •  SEO •  Drive Web Traffic
  11. 11. Social Media Marketing It’s Still Marketing The basics still apply.
  12. 12. Social Media – Part of a Whole Radio
Adver+sing
 Print
Adver+sing
 SEO
 Forums
 LinkedIn
 Website Facebook
 Twi3er
 BLOG Email
 Comprehensive
 Ar+cles
 Marke<ng
Strategy
 Direct
Mail

  13. 13. Marketing with Social Media •  Your Business Objective •  Your Marketing Objective •  Your Market   Demographics; Who and Where they are   Psychographics; What they think   Technographics

‐
What
online
tools
they
use
and

 
 
 
 
 
 
 
How
they
use
them

  14. 14. Social Technographics hAp://www.forrester.com/Groundswell/profile_tool.html

  15. 15. Social Technographics
  16. 16. People Trust People They like, know and trust: •  90% trust recommendations from people they know, •  70% trust opinions posted online NIELSEN Wire- July 7, 2009 NIELSEN “TRUST IN ADVERTISING” REPORT, OCTOBER 2007
  17. 17. BLOGs BLOG = "web log” BLOG = Website Content is a series of frequent posts, or entries, arranged in reverse chronological order so the most recent entry is always on top of the site. Technorati.com BlogSearch.Google.com Google.com Google Reader Yahoo Reader Newsgator Follow the BOLD Business Blog - http://www.BoldVisionBlog.com Blogging platforms: •  Blogger (blogger.com)– Part of the Google family. •  WordPress (wordpress.com) – Professional web developers are building entire websites on the WordPress platform.
  18. 18. Blogging Stats – Convinced? Blogging grew 68% in 2008 •  346 million people worldwide read blogs •  77% of active web users read blogs •  184 million people say they’ve started a blog The average blogger in the US: •  51% male •  Aged 35+ (58%) •  Aged 18-34 (42%) •  College educated, 74% Source: http://www.scribd.com/doc/11481779/Social-Media-2008-Statistics
  19. 19. Social Media Marketing – The Big 3 hAp://www.linkedin.com/in/lynnellewilson
 hAp://<nyurl.com/Lynnelle‐on‐Facebook
 hAp://www.TwiAer.com/Lynnelle

 and

hAp://www.TwiAer.com/BOLDBusiness

  20. 20. How People Share Information
  21. 21. Twitter •  Most Popular Among Working Adults •  35 – 49 Largest Age Group – 42% of site’s traffic Users as of Feb. 2008 Users as of Feb. 2009 475,000 7,038,000 • 32.1 Million Unique Visitors in April, 2009 • 740,000 Unique Visitors Access via mobile app/month
  22. 22. Facebook •  Individuals have Personal Profiles •  Businesses have Fan Pages •  Your personal ‘friends’ and business ‘fans’ don’t commingle •  Once you have fans “NOW What?”
  23. 23. Facebook •  Extension of your brand •  Building a community –  Clients – Prospects - Employees •  Events •  Content Sharing •  Links
  24. 24. LinkedIn
  25. 25. LinkedIn A database to find or to be found by someone. •  Profile •  Background: Outline & Summary •  Recommendations •  Companies •  Jobs •  Groups •  Q/A
  26. 26. LinkedIn
  27. 27. Facebook / LinkedIn •  Build Community •  Real-time Search •  Crowdsourcing •  Facebook LinkedIn / Connect •  Tagging •  Vanity URLs •  Ads •  Analytics
  28. 28. How Can You Get Started? 1.  Define your objective. 2.  Join and be present – Search for conversations of interest 3.  Listen – Read and become familiar with the community language & personality 4.  Engage – Respond to questions / comments 5.  Participate – Ask questions, Initiate discussions Know your Objective – Be Strategic – Manage Your Time
  29. 29. Social Media – It’s another toolbox Radio
Adver+sing
 Print
Adver+sing
 SEO
 Forums
 LinkedIn
 Website Facebook
 Twi3er
 BLOG Email
 Comprehensive
 Ar+cles
 Marke<ng
Strategy
 Direct
Mail

  30. 30. Social Media •  Web 2.0 = Social Media = Marketing Tools = Business •  Be Authentic •  Be Present •  Be Consistent •  Be Patient Be BOLD www.BoldVisionConsulting.com

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