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Intro to Social Media
 

Intro to Social Media

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Introduction to Marketing with Social Media; It's still marketing and the basics still apply. Presented in October, 2009.

Introduction to Marketing with Social Media; It's still marketing and the basics still apply. Presented in October, 2009.

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    Intro to Social Media Intro to Social Media Presentation Transcript

    • Social Media – A Cornerstone of Successful Business October 28, 2009 www.BoldVisionConsulting.com
    • What is Web 2.0? •  Buzz word – “New” Internet •  Post 2000/01 Tech bubble internet •  O’Reilly Media – Tim O’Reilly & Dale Dougherty •  Web ‘platform’ supporting 2-way communication
    • Web 2.0 = Social Media •  Web
2.0
 •  Social
Media
 blog.aysoon.com •  New
Media
 •  Social
Technologies
 •  InBound
Marke<ng
 •  Marke<ng
2.0

    • What is Social Media? COMMUNICATION
    • Why does it matter?
    • Who is online?
    • Social Media •  Social Networks •  Blogs •  Micro-Blogs •  RSS Feeds •  Podcast – Vcast •  Video Sharing •  Bookmarking •  Presentation and Article sharing •  Photo Sharing •  Wikis
    • Social Media An unprecedented opportunity to speak with your stakeholders
    • Business Cases for Social Media •  Early warning on problems; Market Shifts •  Product development; Speed "Design-To market" timeline •  Customer Service; Customer Support •  Collaboration and Internal Communication •  Education; Training •  Productivity and Efficient Office Administration
    • Social Media Marketing •  Public Relations •  Promotion / Publicity •  Brand Awareness •  Reputation Management •  SEO •  Drive Web Traffic
    • Social Media Marketing It’s Still Marketing The basics still apply.
    • Social Media – Part of a Whole Radio
Adver+sing
 Print
Adver+sing
 SEO
 Forums
 LinkedIn
 Website Facebook
 Twi3er
 BLOG Email
 Comprehensive
 Ar+cles
 Marke<ng
Strategy
 Direct
Mail

    • Marketing with Social Media •  Your Business Objective •  Your Marketing Objective •  Your Market   Demographics; Who and Where they are   Psychographics; What they think   Technographics

‐
What
online
tools
they
use
and

 
 
 
 
 
 
 
How
they
use
them

    • Social Technographics hAp://www.forrester.com/Groundswell/profile_tool.html

    • Social Technographics
    • People Trust People They like, know and trust: •  90% trust recommendations from people they know, •  70% trust opinions posted online NIELSEN Wire- July 7, 2009 NIELSEN “TRUST IN ADVERTISING” REPORT, OCTOBER 2007
    • BLOGs BLOG = "web log” BLOG = Website Content is a series of frequent posts, or entries, arranged in reverse chronological order so the most recent entry is always on top of the site. Technorati.com BlogSearch.Google.com Google.com Google Reader Yahoo Reader Newsgator Follow the BOLD Business Blog - http://www.BoldVisionBlog.com Blogging platforms: •  Blogger (blogger.com)– Part of the Google family. •  WordPress (wordpress.com) – Professional web developers are building entire websites on the WordPress platform.
    • Blogging Stats – Convinced? Blogging grew 68% in 2008 •  346 million people worldwide read blogs •  77% of active web users read blogs •  184 million people say they’ve started a blog The average blogger in the US: •  51% male •  Aged 35+ (58%) •  Aged 18-34 (42%) •  College educated, 74% Source: http://www.scribd.com/doc/11481779/Social-Media-2008-Statistics
    • Social Media Marketing – The Big 3 hAp://www.linkedin.com/in/lynnellewilson
 hAp://<nyurl.com/Lynnelle‐on‐Facebook
 hAp://www.TwiAer.com/Lynnelle

 and

hAp://www.TwiAer.com/BOLDBusiness

    • How People Share Information
    • Twitter •  Most Popular Among Working Adults •  35 – 49 Largest Age Group – 42% of site’s traffic Users as of Feb. 2008 Users as of Feb. 2009 475,000 7,038,000 • 32.1 Million Unique Visitors in April, 2009 • 740,000 Unique Visitors Access via mobile app/month
    • Facebook •  Individuals have Personal Profiles •  Businesses have Fan Pages •  Your personal ‘friends’ and business ‘fans’ don’t commingle •  Once you have fans “NOW What?”
    • Facebook •  Extension of your brand •  Building a community –  Clients – Prospects - Employees •  Events •  Content Sharing •  Links
    • LinkedIn
    • LinkedIn A database to find or to be found by someone. •  Profile •  Background: Outline & Summary •  Recommendations •  Companies •  Jobs •  Groups •  Q/A
    • LinkedIn
    • Facebook / LinkedIn •  Build Community •  Real-time Search •  Crowdsourcing •  Facebook LinkedIn / Connect •  Tagging •  Vanity URLs •  Ads •  Analytics
    • How Can You Get Started? 1.  Define your objective. 2.  Join and be present – Search for conversations of interest 3.  Listen – Read and become familiar with the community language & personality 4.  Engage – Respond to questions / comments 5.  Participate – Ask questions, Initiate discussions Know your Objective – Be Strategic – Manage Your Time
    • Social Media – It’s another toolbox Radio
Adver+sing
 Print
Adver+sing
 SEO
 Forums
 LinkedIn
 Website Facebook
 Twi3er
 BLOG Email
 Comprehensive
 Ar+cles
 Marke<ng
Strategy
 Direct
Mail

    • Social Media •  Web 2.0 = Social Media = Marketing Tools = Business •  Be Authentic •  Be Present •  Be Consistent •  Be Patient Be BOLD www.BoldVisionConsulting.com