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Guerrilla Marketing - with a Social Spin
 

Guerrilla Marketing - with a Social Spin

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Guerrilla Marketing: Unconventional Marketing Intended to get Maximum Results from Minimal Resources. Sounds perfect for a social media.

Guerrilla Marketing: Unconventional Marketing Intended to get Maximum Results from Minimal Resources. Sounds perfect for a social media.

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  • Copyright - Bold Vision Consulting, 2009
  • Copyright - Bold Vision Consulting, 2009
  • Copyright - Bold Vision Consulting, 2009

Guerrilla Marketing - with a Social Spin Guerrilla Marketing - with a Social Spin Presentation Transcript

  •  
  • Marketing
    • … process that identifies, anticipates and satisfies client requirements profitably ’
    • --The Chartered Institute of Marketing
  • 3 Rules of Marketing
    • Commit to the Process
    • Focus on the REAL Client need
    • Benchmark, Measure , Adjust
  • 7 Steps to Cover First
    • Determine what “need” your service/product REALLY solves.
    • Define your most narrow target market.
    • Identify your primary objective / goal.
    • Create a realistic budget.
    • Determine the best media (or combination of media) to reach your market?
    • Define benchmarks against which results will be measured
    • Establish a monthly-by-month implementation timetable
  • The Plan…
  • 7 Steps to Cover First
    • Determine what “need” your service/product REALLY solves.
    • Define your most narrow target market.
    • Identify your primary objective / goal.
    • Create a realistic budget.
    • Determine the best media (or combination of media) to reach your market?
    • Define benchmarks against which results will be measured
    • Establish a monthly-by-month implementation timetable
    • NOT Licensed by JCL
  • Guerrilla Not Gorilla Guerrilla
  • Guerrilla irregular marketing based on a small budget and unconventional tactics to compete with larger and less nimble competitors. irregular warfare and combat in which a small group of combatants use mobile military tactics in the form of ambushes and raids to combat a larger and less mobile formal army. Guerrilla Warfare Guerrilla Marketing
  • Guerrilla Marketing
    • Unconventional Marketing Intended to get Maximum Results from Minimal Resources
  • Guerrilla Marketing Think Differently + Catch the Eyes
  • Guerrilla Marketing
    • Engagement
    • Entertainment
    • Interaction
    • Participation
    • Conversation
  • Guerrilla
  • Guerrilla
  • Guerrilla
    • The T-Mobile Dance
  • Guerrilla Marketing
    • P articipation
    • I nteraction
    • E ngagement
    • C onversation
    • E ntertainment
    Think Differently + Catch the Eyes PIECEing it together
  • Social Media
      • Social Networks
      • Blogs
      • Micro-Blogs
      • RSS Feeds
      • Podcast – Vcast
      • Video Sharing
      • Bookmarking
      • Presentation and Article sharing
      • Photo Sharing
      • Wikis
  • Social Media – Part of a Whole Print Advertising Radio Advertising Website Twitter Faceboo k SEO BLOG Forums Direct Mail Email Articles LinkedIn Comprehensive Marketing Strategy
  • Social Media Marketing
    • It’s Still Marketing The basics still apply.
  • Ask Yourself… Are you Investing in Marketing Connecting it to your business?
  • Social Media Marketing
        • Public Relations
        • Promotion
        • Awareness
        • Sales
        • Reputation Management
        • SEO
  • Marketing with Social Media
    • Your Market
      • Demographics; Who and Where they are
      • Psychographics; What they think
      • Technographics - What online tools they use and
      • How they use them
  • Social Technographics http://www.forrester.com/Groundswell/profile_tool.html
  • Social Technographics
  • People Trust People
    • 90% trust recommendations from people they know,
    • 70% trust opinions posted online
    NIELSEN “TRUST IN ADVERTISING” REPORT, OCTOBER 2007 NIELSEN Wire- July 7, 2009 They like, know and trust:
  • BLOGs
    • BLOG = "web log”
    • BLOG = Website
      • Content is a series of frequent posts, or entries, arranged in reverse chronological order so the most recent entry is always on top of the site.
    • Technorati.com BlogSearch.Google.com Google.com
    • Google Reader Yahoo Reader Newsgator
    • Follow the BOLD Business Blog - http://www.BoldVisionBlog.com
    • Blogging platforms:
    • Blogger (blogger.com)– Part of the Google family.
    • WordPress (wordpress.com) – Professional web developers are building entire websites on the WordPress platform.
  • Blogging Stats – Convinced?
    • Blogging grew 68% in 2008
    • 346 million people worldwide read blogs
    • 77% of active web users read blogs
    • 184 million people say they’ve started a blog
    • The average blogger in the US:
    • 51% male
    • Aged 35+ (58%)
    • Aged 18-34 (42%)
    • College educated, 74%
    • Source: http://www.scribd.com/doc/11481779/Social-Media-2008-Statistics
  • Social Media Marketing – The Big 3 http://tinyurl.com/Lynnelle-on-Facebook http://www.linkedin.com/in/lynnellewilson and http://www.Twitter.com/BOLDBusiness http://www.Twitter.com/Lynnelle
  • How People Share Information
  • Twitter
    • Most Popular Among Working Adults
    • 35 – 49 Largest Age Group – 42% of site’s traffic
    • 32.1 Million Unique Visitors in April, 2009
    • 740,000 Unique Visitors Access via mobile app/month
    Users as of Feb. 2008 Users as of Feb. 2009 475,000 7,038,000
  • Facebook
    • Extension of your brand
    • Building a community
      • Clients – Prospects -Employees
    • Events
    • Content Sharing
    • Links
  • LinkedIn
    • Profile
    • Background: Outline & Summary
    • Recommendations
    • Companies
    • Jobs
    • Groups
    • Q/A
    A database to find or to be found by someone.
  • Facebook / LinkedIn
    • Build Community
    • Real-time Search
    • Crowdsourcing
    • Facebook LinkedIn / Connect
    • Tagging
    • Vanity URLs
    • Ads
    • Analytics
  • Cross-Media Marketing
    • Acuvue
    • Short Term Objective
      • Reach & engage target audience through relevant and cost-effective media…
    • Long Term Objective
      • Build a database of Acuvue users to foster dialogue & loyalty
    copyright 2009 Bold Vision Consulting, Inc. - www.BoldVisionConsulting.com Wink & Blink Campaign
  • Wink Campaign – Customer Journey copyright 2009 Bold Vision Consulting, Inc. - www.BoldVisionConsulting.com
  • 7 Steps to Cover First
    • Determine what “need” your service/product REALLY solves.
    • Define your most narrow target market.
    • Identify your primary objective / goal.
    • Create a realistic budget.
    • Determine the best media (or combination of media) to reach your market?
    • Define benchmarks against which results will be measured
    • Establish a monthly-by-month implementation timetable
  • 3 Rules of Marketing
    • Commit to the Process
    • Focus on the REAL Client need
    • Benchmark, Measure , Adjust
  • How Can You Get Started?
    • Define your objective .
    • Join and be present – Search for conversations of interest
    • Listen – Read and become familiar with the community language & personality
    • Engage – Respond to questions / comments
    • Participate – Ask questions, Initiate discussions
    Know your Objective – Be Strategic – Manage Your Time
  • Social Media – It’s another toolbox Print Advertising Radio Advertising Website Twitter Faceboo k SEO BLOG Forums Direct Mail Email Articles LinkedIn Comprehensive Marketing Strategy
  • Social Media
    • Web 2.0 = Social Media = Marketing Tools = Business
    • Be Authentic
    • Be Present
    • Be Consistent
    • Be Patient
    Be BOLD www.BoldVisionConsulting.com