Presentation to the Exclusive Wedding Club. Helping small business owners make better use of the internet in their business. Shows a variety of free resources available on the web.

1. MAKING THE BEST OF
THE WEB IN YOUR
BUSINESS
LYNNE HORTON
WORD-SHED

2. WHAT I WILL COVER AND WHY
• Who ever you sell to and
whatever you sell technology will
have a massive impact on your
business.
• Free tools to help you manage
your business
• Lead Generation
• Browsers into buyers

3. MANAGING YOUR BUSINESS AND TOOLS
• Wave - This is a free accounting tool https://www.waveapps.com/
• Card Reader, Cam Card, My Contacts - These are all free apps to keep track of your
business cards https://www.camcard.com/
• IFTTT and Zapier - Ifttt is a free platform that can help you save hours on your social
media and other mundane tasks. https://ifttt.com/
• Toggl - Track how much time I spend on various tasks and client work.
https://www.toggl.com
• HubSpot or Insightly- CRM keep track of all of your customers-
https://www.hubspot.com/

4. LEAD GENERATION
• SEO Search engine optimisation It all starts with search.
https://adwords.google.com/KeywordPlanner or http://seorch.eu/
• Content Marketing – Blog, Share, Engage. http://www.convinceandconvert.com/content-
marketing/content-to-fill-calendar/. Know your audience
• Facebook Ads-What is your ultimate goal. More likes? Buy something or book something? What
is worth more to you? Create dedicated landing pages. Custom Audiences.
• Google Adwords – search network, location, optimise for conversions
http://searchengineland.com/5-things-new-advertisers-need-know-google-adwords-campaign-
settings-236633.
• Email Marketing - Sell to Active Subscribers the people who open your emails. Not only have
they heard of your brand, they liked it enough to hop on your list and actually read what you
have to say.

5. BROWSERS INTO BUYERS
CONVERSIONS WHICH PERFORMED BETTER?

6. BROWSERS INTO BUYERS
• Sort out your menu No more than 3 clicks
• Re vamp your existing content – benefits, benefits, benefits
• ONE call to action per page
• Make yourself easy to contact. Ask for no more than 3 pieces of information in
contact forms.
• Speed up your pages
• Trust, guarantees, testimonials / reviews

7. FURTHER RESOURCES AND INFORMATION
• http://word-shed.com/free-tools-to-help-you-manage-your-work-life-balance/
• 15th month newsletter www.word-shed.com
• https://liverpool.gov.uk/libraries/business-services
• http://www.mydonut.co.uk/ Start Up, Marketing,Law,Tax,IT-templates,calculators
and tool kits.
Thank you and any questions???????