Pinterest for Business

“Pin” It & Sell It!Using Pinterest for Business

About Step Ahead, Inc.Social media management that produces dramatic,measurable results using the Step Ahead “magic”formula… Our services  Social media  Public relations and communications  Email marketing  Wordpress websites & search engine optimization

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Social Media:The Step Ahead Formula The Right People + The Right Message + The Right Tools + The Right Time = Social Media Success

is the fastestgrowing stand alone site EVER

Pinterest sends more traffic to websites than GooglePLUS, YouTube & LinkedIN COMBINED

Pinterest is a TOP 10 socialnetwork above Google Plus

Same store referral traffic for 5 specialty apparelretailers rose 389 PERCENT from July-December 2011

Pinterest Demographics: Women 18-35 in theMIDWEST and Mid South

“Addictive”(Sound like Facebook in its early days?)

Facebook is SLOWING:Facebook’s growth in the U.S. will drop for the first time to the single digits in 2012.

Why Pinterest? •It’s not over marketed yet•It ties directly to your website•It’s where women 18-35 are! •It produces RESULTS

What is Pinterest? •Virtual pinboard •Social network •Facebook with images •Images as “Pins”

Pinterest 101Make your Website Pinterest Friendly! •Do you have attractive images? •Are your images pinable? •Add the pin it button to images •Reminds users to pin •Prepopulates the description

Pinterest 101 Set up a Pinterest Account•Get an invite (email lmettler@stepaheadinc.om if youneed one)•Set up your profile; fully fill it out•Set up your boards •Avoid being overly promotional, but do add your products •Think about issues & topics related to your brand

Pinterest 101 Start Pinning!•Be sure to include the link back to your site•Description tips•Upload your own – What works? •Inspirational sayings •Beautiful images •Funny images •College visuals •Images that invoke memories •Anything you can relate to! •Promote blogs or other pages•Pin videos too!

Pinterest 101 MANAGE Pinterest•It’s a social network! Go on regularly •Repin others •Like pins •Comment on pins •Add new pins •Build your following •Post follow links on your website •Promote on other social networks

Pinterest 101Advanced Pinterest Topics  •Embedding pins •Contests

Questions? Contact Us: Lyn Mettler lmettler@stepaheadinc.com (317) 721-8660 Pinterest.com/StepAheadIncTwitter: @WebPRGirl & @StepAheadInc www.stepaheadinc.com

Thanks! Step Ahead Inc.www.stepaheadinc.com

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Pinterest for Business

by Lyn Mettler

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