SCRIPT:You know what your job is – Follow the consumers & follow the money. Reach consumers wherever and whenever they will be most receptive and then surround them with your message. And in order to do that you have to know what your consumers are doing and where they are...People are spending more time outside of their homes and unable to be captured by traditional media. (CLICK FOR STATS) Especially young, active people – commuting to and from work, shopping for food, clothes, cars, and traveling to movies, sports and recreation events.You need OOH to make an impact and surround your consumers throughout their day.
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Remember to Call In: +1.866.855.0965 26534# QR Codes + Mobile Marketing + Out Of Home Advertising Jason Grigsby, Cloud Four Jeff Lorton, LynkSnap Bev Morgan, Clear Channel
It’s Not 360° If It’s Not Out-of-Home TV OOH PRINT ONLINE
Surround Consumers Throughout the Day COMMUTING SHOPPING RECREATION 81%Increase in miles of travel 88%Of workers commute by car Average of 20 hrs per week in their car.
GOAL: ad spend aligned with time spent Out-of-Home* Print TV Radio Internet Sources: Magna, 2009; TVB, Nielsen Media Research Survey 2008, % Hours/Week; Council for Research Excellence (CRE); Arbitron National In Car Study, 2009. *Out-of-home refers to in-car only.
Msp: how ooh advertising works 000’s of MODELS 000’s of ATTRIBUTES 000’s of MEDIA MIXES X X OPTIMAL MEDIA MIX, AD SPEND AND ROI
OOH Makes other media more effective IndexedSalesLiftsat Fixed Spend Source: Marketshare Partners: Fall 2010