Your SlideShare is downloading. ×
0
Qr mobile mktg_+_outdoor_presentation
Qr mobile mktg_+_outdoor_presentation
Qr mobile mktg_+_outdoor_presentation
Qr mobile mktg_+_outdoor_presentation
Qr mobile mktg_+_outdoor_presentation
Qr mobile mktg_+_outdoor_presentation
Qr mobile mktg_+_outdoor_presentation
Qr mobile mktg_+_outdoor_presentation
Qr mobile mktg_+_outdoor_presentation
Qr mobile mktg_+_outdoor_presentation
Qr mobile mktg_+_outdoor_presentation
Qr mobile mktg_+_outdoor_presentation
Qr mobile mktg_+_outdoor_presentation
Qr mobile mktg_+_outdoor_presentation
Qr mobile mktg_+_outdoor_presentation
Qr mobile mktg_+_outdoor_presentation
Qr mobile mktg_+_outdoor_presentation
Qr mobile mktg_+_outdoor_presentation
Qr mobile mktg_+_outdoor_presentation
Qr mobile mktg_+_outdoor_presentation
Qr mobile mktg_+_outdoor_presentation
Qr mobile mktg_+_outdoor_presentation
Qr mobile mktg_+_outdoor_presentation
Qr mobile mktg_+_outdoor_presentation
Qr mobile mktg_+_outdoor_presentation
Qr mobile mktg_+_outdoor_presentation
Qr mobile mktg_+_outdoor_presentation
Qr mobile mktg_+_outdoor_presentation
Qr mobile mktg_+_outdoor_presentation
Qr mobile mktg_+_outdoor_presentation
Qr mobile mktg_+_outdoor_presentation
Qr mobile mktg_+_outdoor_presentation
Qr mobile mktg_+_outdoor_presentation
Qr mobile mktg_+_outdoor_presentation
Qr mobile mktg_+_outdoor_presentation
Qr mobile mktg_+_outdoor_presentation
Qr mobile mktg_+_outdoor_presentation
Qr mobile mktg_+_outdoor_presentation
Qr mobile mktg_+_outdoor_presentation
Qr mobile mktg_+_outdoor_presentation
Qr mobile mktg_+_outdoor_presentation
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Qr mobile mktg_+_outdoor_presentation

250

Published on

Published in: Design
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
250
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • SCRIPT:You know what your job is – Follow the consumers & follow the money. Reach consumers wherever and whenever they will be most receptive and then surround them with your message. And in order to do that you have to know what your consumers are doing and where they are...People are spending more time outside of their homes and unable to be captured by traditional media. (CLICK FOR STATS) Especially young, active people – commuting to and from work, shopping for food, clothes, cars, and traveling to movies, sports and recreation events.You need OOH to make an impact and surround your consumers throughout their day.
  • Touch the display? few inches
  • Transcript

    • 1. Remember to Call In:
      +1.866.855.0965 26534#
      QR Codes
      + Mobile Marketing
      + Out Of Home Advertising
      Jason Grigsby, Cloud Four
      Jeff Lorton, LynkSnap
      Bev Morgan, Clear Channel
    • 2.
    • 3.
    • 4.
    • 5.
    • 6.
    • 7.
    • 8.
    • 9.
    • 10.
    • 11.
    • 12.
    • 13.
    • 14.
    • 15.
    • 16.
    • 17.
    • 18.
    • 19.
    • 20.
    • 21.
    • 22.
    • 23.
    • 24.
    • 25.
    • 26.
    • 27.
    • 28. It’s Not 360° If It’s Not Out-of-Home
      TV
      OOH
      PRINT
      ONLINE
    • 29. Surround Consumers Throughout the Day
      COMMUTING
      SHOPPING
      RECREATION
      81%Increase in miles of travel
      88%Of workers commute by car
      Average of 20 hrs per week in their car.
    • 30. GOAL: ad spend aligned with time spent
      Out-of-Home*
      Print
      TV
      Radio
      Internet
      Sources: Magna, 2009; TVB, Nielsen Media Research Survey 2008, % Hours/Week; Council for Research Excellence (CRE); Arbitron National In Car Study, 2009. *Out-of-home refers to in-car only.
    • 31. Msp: how ooh advertising works
      000’s of MODELS
      000’s of ATTRIBUTES
      000’s of MEDIA MIXES
      X
      X
      OPTIMAL MEDIA MIX, AD SPEND AND ROI
    • 32. OOH Makes other media more effective
      IndexedSalesLiftsat Fixed Spend
      Source: Marketshare Partners: Fall 2010
    • 33.
    • 34.
    • 35. EFFECTIVELY USING QR CODES IN OUTDOOR ADVERTISING
      • Accessibleby pedestrian traffic
      • 36. Consider Airports, Malls, Transit
      • 37. Size
      Dependent on proximity and viewing angle
      • Billboard: lower than 20’ in the air
      • 38. Code - as large as the entire display.
      • 39. Vehicles - stop in front of the board
      • 40. Drive by slowly.
      • 41. Street Locations
      • 42. Proximity to parking lots, malls, pedestrian and street lights is preferred.
    • EFFECTIVELY USING QR CODES IN OUTDOOR ADVERTISING
      • High contrast - dark and white
      • 43. Testing recommended
      • 44. Simulating the QR code location, size and colors
      • 45. QR codes should be the standard ISO No.18004
    • EFFECTIVELY USING QR CODES IN OUTDOOR ADVERTISING
      • Shorten url + tracking
      • 46. http://goo.gl/
    • 52.
    • 53. Questions & Answers…
      Jason Grigsby - Cloud Four
      Jeff Lorton - LynkSnap
      Bev Morgan - Clear Channel Outdoor
      503.736.2233
      BevMorgan@clearchannel.com
      • Market Share Partners White Paper
      • 54. QR Code + OOH Summary Page

    ×