LynkSnap 2011 - All About QR Codes


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LynkSnap 2011 - All About QR Codes

  1. 1. © LynkSnap 2011<br />
  2. 2. 2<br />89% of smartphone owners <br />rely on their device throughout the day.<br />The Mobile Movement; Google 2011<br />
  3. 3. 3<br />Mobile marketing is the single greatest <br />opportunity to reach new and existing customers. <br />
  4. 4. The best way to link your print advertising to <br />your mobile presence is the QR code.<br />
  5. 5. What are QR Codes?<br />QR =Quick Response<br />QR Code: A type of printed 2D barcode that can be scanned by any smartphone or mobile device with a camera and internet connection. <br />From Japan: Invented by Denso-Wave in 1994,QR codes were originally used to track inventory in a Toyota auto plant. Denso-Wave does not exercise the patent, so the codes have proliferated into the open market as a tool to open many mobile doors. <br />Efficient: QR codes eliminate the need for remembering or <br />typing in web addresses. Users just scan the code with their <br />mobile device and are instantly delivered web-based content.<br />A Launch Pad: QR codes take a consumer to the next level of brand engagement through various routes - launching social media, auto-dialing a number, starting an email, opening a video or shopping page, etc.<br />5<br />
  6. 6. 6<br />LynkSnap is a licensed partner with Scanlife USA. Scanlife is the world leader in mobile barcode technology.<br />More Fortune 1000 businesses use Scanlife codes than any other provider. <br />
  7. 7. Advantages of LynkSnap QR codes.<br />
  8. 8. 8<br />Because QR codes were originally designed for a <br />manufacturing plant, where they could get dirty or torn, <br />the codes have a built-in 30% redundancy of pixels. <br />
  9. 9. Because of their pixel redundancy, <br />QR codes can be customized.<br />LynkSnap specializes in the strategic branding, <br />customizing and iconizing of QR codes. <br />
  10. 10. 10<br />LynkSnap Icon QR codes let users know <br />what experience or content to expect. <br />
  11. 11. QR Codes can <br />be resized, manipulated <br />and colorized to <br />make them more <br />engaging, unique <br />and memorable. <br />
  12. 12. So what can a QR Code do?<br />Go to any URL<br />Send an email<br />Open social media<br />Download an app<br />Make a call (autodial)<br />Open an RSS Feed<br />Play a video<br />Open a shopping page<br />
  13. 13. New Feature! App download.<br />Scan code to download store locator app.<br />
  14. 14. 14<br />New Feature! Two-Way Text Mobile FAQ <br />QR code opens an automated FAQ text interface <br />that uses natural speech to answer questions.<br />
  15. 15. 15<br />New Feature! Lottery capabilities.<br />A code can have a preset win/lose ratio for a game or contest.<br />
  16. 16. 16<br />New Feature! Multiple destinations.<br />LynkSnap QR codes recognize scanning <br />handsets and can deliver unique content on successive scans.<br />Scan the code<br />Scan #1 goes to a login loyalty page.<br />Additional scans go to a points page.<br />
  17. 17. 17<br />LynkSnap tests all custom QR codes to ensure <br />scan-ability on multiple handset types. <br />
  18. 18. What<br />Each scan can <br />collect valuable data:<br />Code name<br />Code placement<br />Who<br />Age<br />Gender<br />Income<br />Phone type<br />Analytics <br />and<br />Customized<br />Data<br />When<br />Time <br />Date<br />Where<br />Geo-location<br />
  19. 19. 19<br />LynkSnap QR codes recognize which <br />handset type is scanning.<br />
  20. 20. 20<br />Customized analytic reports are generated showing <br />daily or weekly scans, and unique vs multiple scans.<br />
  21. 21. 21<br />QR codes are a proven tool for success.<br />Restore the, <br />thanks in part to the <br />QR code, has over <br />132,000 signatures.<br />25% of Letterbox respondents <br />did so via the QR code.<br />Ethical Bean Coffee <br />attributes a 200% jump in <br />sales to the QR code.<br />
  22. 22. Good Campaigns and Great Ideas<br />
  23. 23. 23<br />NEVER FORGET a name or phone number!<br />
  24. 24. Hangtags, product packaging, car wraps – <br />all great places for a code!<br />
  25. 25. 25<br />Airline Promotion: <br />Temporary wrist tattoo for airline passengers.<br />Dave of Dave’s Killer Bread <br />sporting a QR code tattoo.<br />
  26. 26. Codes can effectively promote non-profit organizations.<br /> John Legend<br />Show Me Campaign<br /> Vancouver CA <br />Union Gospel Mission<br />Red Cross Japan Relief<br />
  27. 27. Scavenger Hunts<br />April Fool’s Day <br />online hunt by Lifehacker<br />ScanDayton<br />2010<br />Moscow – Red Energy<br />
  28. 28. QR codes can open the world of art and music <br /> on your smartphone.<br />Preview a movie, <br />band or <br />museum opening.<br />
  29. 29. 29<br />See the inside of a house for sale, from the curb!<br />
  30. 30. 30<br />Learn the story behind the product.<br />
  31. 31. QR codes are a gateway that bring people to social media from any print media source instantly.<br />31<br />
  32. 32. 32<br />Find interest groups…<br />
  33. 33. “Like” a product or business for <br />special offers and other incentives.<br />
  34. 34. 34<br />
  35. 35. Municipalities and organizations also benefit from QR codes.<br />Portland “City of Roses” QR code<br />
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  39. 39. Small or large, QR codes get big results.<br />
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  45. 45. 45<br />Let LynkSnap help you <br />discover the possibilities!<br />
  46. 46. THE END<br />