Seth Gorden Way   17 Pro Steps(modified)
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Seth Gorden Way 17 Pro Steps(modified)

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Seth Gorden Way 17 Pro Steps(modified) Presentation Transcript

  • 1. Seth Godin - style PPT about Com 459 Jeff McNeill Lyn Jang
  • 2. I am -The insurance company -163 yrs -32,500 agents STEP 1
  • 3. WHAT DO YOU DO? WE SELL STEP 2
  • 4. NYL VISION STEP 3 Secure stability
  • 5. Waves NYL is riding SOCIAL NETWORKS OPENESS AFFORDABLE LUXURY LONGEVITY STEP 4
  • 6. ENEMY?
    • THE HARTFORD
    • ING
    STEP 5
  • 7. Step #9 Who’s the Enemy? NYL The Hartford Customer service history NET IMCOME Financial services Agent # NYL The Hartford $650m $550m 32.700 11000 ING ING 25,000 117.29 m
  • 8. WHY ? ONLY focus on life insurance STEP 6
  • 9. ADD ? SUBTRACT?
    • ONLINE SERVICES
    • events
    • CLEAR communication b/w departments
    STEP 7 ANNUITIES
  • 10. WHY PEOPLE LOVE NYL CUSTOMER LOYALTY & VALUE GIVES MONEY & LOYALTY TAKE STEP 8 MAKE
  • 11. THE GOOD GUY The enemy CUSTOMER has the ONLY VARIOUS PRODUCTS, too many products STEP 9
  • 12. TRUE LINE STEP 10 NYL is your lifelong friend
  • 13. STEP 11 TAGLINE of THE COMPANY YOU KEEP
  • 14. T hank you