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Seth Gorden Way   17 Pro Steps(modified)
Seth Gorden Way   17 Pro Steps(modified)
Seth Gorden Way   17 Pro Steps(modified)
Seth Gorden Way   17 Pro Steps(modified)
Seth Gorden Way   17 Pro Steps(modified)
Seth Gorden Way   17 Pro Steps(modified)
Seth Gorden Way   17 Pro Steps(modified)
Seth Gorden Way   17 Pro Steps(modified)
Seth Gorden Way   17 Pro Steps(modified)
Seth Gorden Way   17 Pro Steps(modified)
Seth Gorden Way   17 Pro Steps(modified)
Seth Gorden Way   17 Pro Steps(modified)
Seth Gorden Way   17 Pro Steps(modified)
Seth Gorden Way   17 Pro Steps(modified)
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Seth Gorden Way 17 Pro Steps(modified)

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  • 1. Seth Godin - style PPT about Com 459 Jeff McNeill Lyn Jang
  • 2. I am -The insurance company -163 yrs -32,500 agents STEP 1
  • 3. WHAT DO YOU DO? WE SELL STEP 2
  • 4. NYL VISION STEP 3 Secure stability
  • 5. Waves NYL is riding SOCIAL NETWORKS OPENESS AFFORDABLE LUXURY LONGEVITY STEP 4
  • 6. ENEMY?
    • THE HARTFORD
    • ING
    STEP 5
  • 7. Step #9 Who’s the Enemy? NYL The Hartford Customer service history NET IMCOME Financial services Agent # NYL The Hartford $650m $550m 32.700 11000 ING ING 25,000 117.29 m
  • 8. WHY ? ONLY focus on life insurance STEP 6
  • 9. ADD ? SUBTRACT?
    • ONLINE SERVICES
    • events
    • CLEAR communication b/w departments
    STEP 7 ANNUITIES
  • 10. WHY PEOPLE LOVE NYL CUSTOMER LOYALTY & VALUE GIVES MONEY & LOYALTY TAKE STEP 8 MAKE
  • 11. THE GOOD GUY The enemy CUSTOMER has the ONLY VARIOUS PRODUCTS, too many products STEP 9
  • 12. TRUE LINE STEP 10 NYL is your lifelong friend
  • 13. STEP 11 TAGLINE of THE COMPANY YOU KEEP
  • 14. T hank you

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