Extend and grow stronger with the extension of brand Take line extensions it make sense when -new additions to the family serve to strengthen the managing of the brand, adding mass and definition to what ever it is that makes it different. -they can work remarkably well in the short term. It makes less sense when -when they are driven by a desire for short term profits without regard to focus. ** when a company faces additional pressure from stockholder expectations, political infighting, unexpected competition, or changes in management, there’s temptation to extend the product line for short-term relief, even at the expense of its market position .

Take line extensions

it make sense when

-new additions to the family serve to strengthen the managing of the brand, adding mass and definition to what ever it is that makes it different.

-they can work remarkably well in the short term.

It makes less sense when

-when they are driven by a desire for short term profits without regard to focus.

** when a company faces additional pressure from stockholder expectations, political infighting, unexpected competition, or changes in management, there’s temptation to extend the product line for short-term relief, even at the expense of its market position .