Your SlideShare is downloading. ×
Top 5 Money-Saving AdWords Tips

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Top 5 Money-Saving AdWords Tips

9,574
views

Published on

Don't let your ad budget balloon out of control. Learn the top five tips to running cost-effective Google AdWords campaigns—strategies you can implement today and reap the savings and performance …

Don't let your ad budget balloon out of control. Learn the top five tips to running cost-effective Google AdWords campaigns—strategies you can implement today and reap the savings and performance benefits from tomorrow.

Published in: Marketing, Technology

1 Comment
49 Likes
Statistics
Notes
Show More
No Downloads
Views
Total Views
9,574
On Slideshare
0
From Embeds
0
Number of Embeds
11
Actions
Shares
0
Downloads
72
Comments
1
Likes
49
Embeds 0
No embeds
Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Top 5 Money-Saving AdWords Tips
  • 2. Worried your PPC Budget might balloon out of control?
  • 3. Don’t! Here are five tips for running cost-effective Google AdWords campaigns.
  • 4. Separate Search and Display Networks These are different networks, and thus behave differently––like how their quality scores are calculated. Separation is the number-one way to prevent wasting money! WATCH HOW: VIDEO ON LAST PAGE
  • 5. Use Mobile Bid Modifiers 2Ads seen on mobile devices inherit your ad group’s set bid––unless you change it. If your site isn’t mobile optimized, lessen the bid or turn it off completely. WATCH HOW: VIDEO ON LAST PAGE
  • 6. Send visitors to a relevant landing page Don’t just drop people on your homepage when their search was specific. Take them to a product or category page so they don’t bounce right back to their search. WATCH HOW: VIDEO ON LAST PAGE
  • 7. Focus your spend Spreading your ad spend thin isn’t the best tactic. You can’t buy every keyword, so select the best performing, and put your money there. WATCH HOW: VIDEO ON LAST PAGE
  • 8. Enable Conversion Tracking If you don’t know which keywords resulted in a sale, you can’t optimize your campaigns. Do this even if you cannot determine the actual dollar amount of the sale. WATCH HOW: VIDEO ON LAST PAGE
  • 9. Let author Elizabeth Marsten show you exactly how to apply these money-saving strategies on the next page >> For complete Google AdWords training check out our Pay-Per-Click Fundamentals course.

×