Top 5 Money-Saving
AdWords Tips
Worried your PPC
Budget might balloon
out of control?
Don’t! Here are five tips for
running cost-effective
Google AdWords campaigns.
Separate Search and
Display Networks
These are different networks, and thus
behave differently––like how their quality
sco...
Use Mobile Bid
Modifiers
2Ads seen on mobile devices inherit your
ad group’s set bid––unless you change it.
If your site i...
Send visitors to a
relevant landing page
Don’t just drop people on your
homepage when their search was specific.
Take them...
Focus your spend
Spreading your ad spend thin isn’t the
best tactic.
You can’t buy every keyword, so select
the best perfo...
Enable Conversion
Tracking
If you don’t know which keywords
resulted in a sale, you can’t optimize
your campaigns.
Do this...
Let author Elizabeth Marsten show you
exactly how to apply these money-saving
strategies on the next page >>
For complete ...
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Top 5 Money-Saving AdWords Tips

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Don't let your ad budget balloon out of control. Learn the top five tips to running cost-effective Google AdWords campaigns—strategies you can implement today and reap the savings and performance benefits from tomorrow.

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Top 5 Money-Saving AdWords Tips

  1. 1. Top 5 Money-Saving AdWords Tips
  2. 2. Worried your PPC Budget might balloon out of control?
  3. 3. Don’t! Here are five tips for running cost-effective Google AdWords campaigns.
  4. 4. Separate Search and Display Networks These are different networks, and thus behave differently––like how their quality scores are calculated. Separation is the number-one way to prevent wasting money! WATCH HOW: VIDEO ON LAST PAGE
  5. 5. Use Mobile Bid Modifiers 2Ads seen on mobile devices inherit your ad group’s set bid––unless you change it. If your site isn’t mobile optimized, lessen the bid or turn it off completely. WATCH HOW: VIDEO ON LAST PAGE
  6. 6. Send visitors to a relevant landing page Don’t just drop people on your homepage when their search was specific. Take them to a product or category page so they don’t bounce right back to their search. WATCH HOW: VIDEO ON LAST PAGE
  7. 7. Focus your spend Spreading your ad spend thin isn’t the best tactic. You can’t buy every keyword, so select the best performing, and put your money there. WATCH HOW: VIDEO ON LAST PAGE
  8. 8. Enable Conversion Tracking If you don’t know which keywords resulted in a sale, you can’t optimize your campaigns. Do this even if you cannot determine the actual dollar amount of the sale. WATCH HOW: VIDEO ON LAST PAGE
  9. 9. Let author Elizabeth Marsten show you exactly how to apply these money-saving strategies on the next page >> For complete Google AdWords training check out our Pay-Per-Click Fundamentals course.

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