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Designing a Presentation: Choosing Colors, Images, and Fonts | lynda.com

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Get tips on Selecting Colors, Choosing Images, and Choosing Fonts––foundational steps for creating engaging presentations! …

Get tips on Selecting Colors, Choosing Images, and Choosing Fonts––foundational steps for creating engaging presentations!

Whether you're pitching an idea to the boss or delivering a speech at a conference, an engaging presentation will help you reach your audience and emphasize your message.

This presentation is just a small excerpt of the larger video training course, Designing a Presentation, on lynda.com

To watch the full course, visit: http://www.lynda.com/Keynote-tutorials/Designing-Presentation/124082-2.html?utm_content=social&utm_medium=viral&utm_source=slideshare - and become a member.

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  • 1. Agenda • Selecting Colors • Choosing Images • Choosing Fonts Note: This is a small excerpt from the full lynda.com video course: Designing a Presentation 2 WATCH ENTIRE VIDEO COURSE: http://www.lynda.com/Keynote-tutorials/Designing-Presentation/124082-2.html
  • 2. Selecting Colors 3 WATCH ENTIRE VIDEO COURSE: http://www.lynda.com/Keynote-tutorials/Designing-Presentation/124082-2.html
  • 3. Choose 4-5 base colors 4 WATCH ENTIRE VIDEO COURSE: http://www.lynda.com/Keynote-tutorials/Designing-Presentation/124082-2.html
  • 4. Alternate Backgrounds 5 WATCH ENTIRE VIDEO COURSE: http://www.lynda.com/Keynote-tutorials/Designing-Presentation/124082-2.html
  • 5. Select an accent color... 6 WATCH ENTIRE VIDEO COURSE: http://www.lynda.com/Keynote-tutorials/Designing-Presentation/124082-2.html
  • 6. Use it for emphasis. 7 WATCH ENTIRE VIDEO COURSE: http://www.lynda.com/Keynote-tutorials/Designing-Presentation/124082-2.html
  • 7. Choosing colors • What’s the tone of the presentation? • Do you have branding guidelines? 8 WATCH ENTIRE VIDEO COURSE: http://www.lynda.com/Keynote-tutorials/Designing-Presentation/124082-2.html
  • 8. Setting the Tone 9 WATCH ENTIRE VIDEO COURSE: http://www.lynda.com/Keynote-tutorials/Designing-Presentation/124082-2.html
  • 9. Modern/muted 10 WATCH ENTIRE VIDEO COURSE: http://www.lynda.com/Keynote-tutorials/Designing-Presentation/124082-2.html
  • 10. Bold/aggressive 11 WATCH ENTIRE VIDEO COURSE: http://www.lynda.com/Keynote-tutorials/Designing-Presentation/124082-2.html
  • 11. Cheerful/bright 12 WATCH ENTIRE VIDEO COURSE: http://www.lynda.com/Keynote-tutorials/Designing-Presentation/124082-2.html
  • 12. Color inspiration • Adobe Kuler - kuler.adobe.com • ColourLovers - colourlovers.com • Color Scheme Designer - colorschemedesigner.com • Color Hunter - colorhunter.com 13 WATCH ENTIRE VIDEO COURSE: http://www.lynda.com/Keynote-tutorials/Designing-Presentation/124082-2.html
  • 13. Color effects mood 14 WATCH ENTIRE VIDEO COURSE: http://www.lynda.com/Keynote-tutorials/Designing-Presentation/124082-2.html
  • 14. Color sets the tone 15 WATCH ENTIRE VIDEO COURSE: http://www.lynda.com/Keynote-tutorials/Designing-Presentation/124082-2.html
  • 15. Color gives life 16 WATCH ENTIRE VIDEO COURSE: http://www.lynda.com/Keynote-tutorials/Designing-Presentation/124082-2.html
  • 16. Choosing Images 17 WATCH ENTIRE VIDEO COURSE: http://www.lynda.com/Keynote-tutorials/Designing-Presentation/124082-2.html
  • 17. People remember imagery & quotes 18 WATCH ENTIRE VIDEO COURSE: http://www.lynda.com/Keynote-tutorials/Designing-Presentation/124082-2.html
  • 18. Bad Example: 19 WATCH ENTIRE VIDEO COURSE: http://www.lynda.com/Keynote-tutorials/Designing-Presentation/124082-2.html
  • 19. Good Example: 20 WATCH ENTIRE VIDEO COURSE: http://www.lynda.com/Keynote-tutorials/Designing-Presentation/124082-2.html
  • 20. Avoid using clipart 21 WATCH ENTIRE VIDEO COURSE: http://www.lynda.com/Keynote-tutorials/Designing-Presentation/124082-2.html
  • 21. Bad Example: 22 WATCH ENTIRE VIDEO COURSE: http://www.lynda.com/Keynote-tutorials/Designing-Presentation/124082-2.html
  • 22. Good Example: 23 WATCH ENTIRE VIDEO COURSE: http://www.lynda.com/Keynote-tutorials/Designing-Presentation/124082-2.html
  • 23. You might say: But, I’m not a photographer... 24 WATCH ENTIRE VIDEO COURSE: http://www.lynda.com/Keynote-tutorials/Designing-Presentation/124082-2.html
  • 24. You don’t have to be! 25 WATCH ENTIRE VIDEO COURSE: http://www.lynda.com/Keynote-tutorials/Designing-Presentation/124082-2.html
  • 25. Find images online • istockphoto - istockphoto.com • pond5 - pond5.com • thinkstock - thinkstock.com • Stock Exchange - sxc.hu 26 WATCH ENTIRE VIDEO COURSE: http://www.lynda.com/Keynote-tutorials/Designing-Presentation/124082-2.html
  • 26. Image guidelines • Make sure they tell a story • They MUST fit the tone of the presentation • Should compliment text NOT distract it • Shouldn’t appear “cut out” 27 WATCH ENTIRE VIDEO COURSE: http://www.lynda.com/Keynote-tutorials/Designing-Presentation/124082-2.html
  • 27. Good Example: 28 WATCH ENTIRE VIDEO COURSE: http://www.lynda.com/Keynote-tutorials/Designing-Presentation/124082-2.html
  • 28. Bad Example: Image should never appear “cut out” 29 WATCH ENTIRE VIDEO COURSE: http://www.lynda.com/Keynote-tutorials/Designing-Presentation/124082-2.html
  • 29. Avoid using Google Images A large portion are copyrighted images 30 WATCH ENTIRE VIDEO COURSE: http://www.lynda.com/Keynote-tutorials/Designing-Presentation/124082-2.html
  • 30. Photos should be part of the budget 31 WATCH ENTIRE VIDEO COURSE: http://www.lynda.com/Keynote-tutorials/Designing-Presentation/124082-2.html
  • 31. When it comes to photos... 32 WATCH ENTIRE VIDEO COURSE: http://www.lynda.com/Keynote-tutorials/Designing-Presentation/124082-2.html
  • 32. Use them, but use them wisely. 33 WATCH ENTIRE VIDEO COURSE: http://www.lynda.com/Keynote-tutorials/Designing-Presentation/124082-2.html
  • 33. Choosing Fonts 34 WATCH ENTIRE VIDEO COURSE: http://www.lynda.com/Keynote-tutorials/Designing-Presentation/124082-2.html
  • 34. Rules for fonts • Keep them simple • Keep them readable • Have a hierarchy • Don’t overdo it 35 WATCH ENTIRE VIDEO COURSE: http://www.lynda.com/Keynote-tutorials/Designing-Presentation/124082-2.html
  • 35. Pick 3 36 WATCH ENTIRE VIDEO COURSE: http://www.lynda.com/Keynote-tutorials/Designing-Presentation/124082-2.html
  • 36. TITLE FONT Body copy font accent font 37 WATCH ENTIRE VIDEO COURSE: http://www.lynda.com/Keynote-tutorials/Designing-Presentation/124082-2.html
  • 37. Good Fonts • Arial • Helvetica • Gotham • League Gothic • Times New Roman 38 WATCH ENTIRE VIDEO COURSE: http://www.lynda.com/Keynote-tutorials/Designing-Presentation/124082-2.html
  • 38. Bad Fonts • Comic Sans • Bauhaus • Brush Script • Chalkduster • Giddyup 39 WATCH ENTIRE VIDEO COURSE: http://www.lynda.com/Keynote-tutorials/Designing-Presentation/124082-2.html
  • 39. Fonts must fit the presentation 40 WATCH ENTIRE VIDEO COURSE: http://www.lynda.com/Keynote-tutorials/Designing-Presentation/124082-2.html
  • 40. Bad Example: 41 WATCH ENTIRE VIDEO COURSE: http://www.lynda.com/Keynote-tutorials/Designing-Presentation/124082-2.html
  • 41. Bad Example: 42 WATCH ENTIRE VIDEO COURSE: http://www.lynda.com/Keynote-tutorials/Designing-Presentation/124082-2.html
  • 42. Stick to the basics 43 WATCH ENTIRE VIDEO COURSE: http://www.lynda.com/Keynote-tutorials/Designing-Presentation/124082-2.html
  • 43. Just say NO to gimmick fonts! 44 WATCH ENTIRE VIDEO COURSE: http://www.lynda.com/Keynote-tutorials/Designing-Presentation/124082-2.html
  • 44. Don’t stop now, visit lynda.com and watch the entire video course to learn about: - rules of slide typography - text and image focal points - charts and graphs - animation and transitions Watch it here: http://www.lynda.com/Keynote-tutorials/Designing-Presentation/124082-2.html 45

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