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Insights from a Content Marketer: The goal of content marketing

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This tutorial from the course, Insights from a Content Marketer, discusses the goals of content marketing, the tools and skills you'll need to run a successful campaign, and how to leverage social......

This tutorial from the course, Insights from a Content Marketer, discusses the goals of content marketing, the tools and skills you'll need to run a successful campaign, and how to leverage social media. Watch and listen to C.C. Chapman discuss the goals of content marketing: getting your immediate audience to share the content with their audience, thereby expanding your reach exponentially.

Listen to the entire discussion on lynda.com: http://www.lynda.com/Business-Business-Skills-tutorials/Insights-from-Content-Marketer/108136-2.html?utm_content=social&utm_medium=viral&utm_campaign=slideshare

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