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Centralis World Usability Day Talk 2010
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Centralis World Usability Day Talk 2010

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  • 1. Putting Mobile in ContextAn Ecosystem UX Design Perspective Lyman Casey, Ph.D. Centralis 1
  • 2. About Centralis • Chicago area UX Research and Design Firm • Established 2001 • User Needs Analysis, UX Design and Usability • Business and Consumer Applications • North America, Europe, Asia • Mobile, web and physical products centralis | 2
  • 3. About Centralis centralis | 3
  • 4. centralis | 4
  • 5. The Future is NowAs of 2010: • 76% of the global population have mobile subscriptions • Nearly a billion potential mobile web users Source: International Telecommunications Union centralis | 5
  • 6. The Future is NowAs of 2012: centralis | 6
  • 7. The End of the PC? “Smartphones, or Mobile devices, will soon become the dominant computing platform for humanity and supplant the PC which has reigned since Apple ignited the Personal Computer revolution in the late 1970s.” “Just a few years after the launch of the iPhone, it is Game Over for PCs.” -Seth Weintraub, Fortune centralis | 7
  • 8. Will Mobile Supplant the PC? centralis | 8
  • 9. Smartphone Limitations For all their power, the utility of smartphones is and will be limited by two factors: Screen size Keyboard centralis | 9
  • 10. Analyzing and Creating Spreadsheets centralis | 10
  • 11. Visualizing Complex Data centralis | 11
  • 12. Viewing Images centralis | 12
  • 13. Drafting and Reviewing Documents centralis | 13
  • 14. Okay, but what about the iPad? centralis | 14
  • 15. Okay, but what about the iPad? Great visuals! Now if only it had a real keyboard… centralis | 15
  • 16. Does this remind you of anything? centralis | 16
  • 17. Smartphones Work well for:  Receiving messages and notifications  Checking status  Notifying others  Confirming  Forwarding/sharing  Recording brief notes on the go  Executing simple, repeat transactions  Wayfinding and locating nearby resources  Consuming short-form written content  Capturing and sharing media  Playing simple games  Backup connectivity (Plan B) Not well-suited for: ― Extended data entry ― Viewing or editing complex documents ― Viewing or analyzing complex images ― Completing complex transactions ― Browsing full websites ― Comparing multiple documents or screens centralis | 17
  • 18. Personal Computers Work well for: ― Extended data entry ― Viewing or editing complex documents ― Viewing or analyzing complex images ― Completing complex transactions ― Browsing full websites ― Comparing multiple documents or screens Not well-suited for:  Exchanging information on the go  Wayfinding en route  Locating nearby resources centralis | 18
  • 19. Reading the tea leaves… 1. Smartphones will not supplant laptops – they will complement them 2. Touchscreens will be ubiquitous, but will not replace the keyboard 3. Users will exploit the unique advantages of each device 4. Successful designs will feature smart, flexible coordination of the user experience across an “Ecosystem of screens” centralis | 19
  • 20. Examples of the Ecosystem Approach 20
  • 21. Example: Remember The MilkWeb client Manage task lists Manage tasks Schedule reminders Configure reminders Configure preferences centralis | 21
  • 22. Example: Remember The MilkMobile app Manage task lists Manage tasks View and add notes Schedule remindersx Configure remindersx Configure preferences centralis | 22
  • 23. Example: Remember The MilkiGoogle Gadget Manage tasksx Schedule remindersx View and add notesx Manage task listsx Configure remindersx Configure preferences centralis | 23
  • 24. Example: Remember The MilkTwitter Service Manage tasksx Schedule remindersx View and add notesx Manage task listsx Configure remindersx Configure preferences centralis | 24
  • 25. Example: Remember The MilkOutlook Plugin Manage task lists Manage tasksx Schedule remindersx Configure remindersx Configure preferences centralis | 25
  • 26. Example: Lose It!Website Create weight loss plan Track food and exercise calories against daily budget View progress toward goal Share progress with friends Create custom reports Engage with member forums centralis | 26
  • 27. Example: Lose It!Mobile App Create weight loss plan Track food and exercise calories against daily budget View progress toward goal Share progress with friendsx Create custom reportsx Engage with member forums centralis | 27
  • 28. Implications for UX Design 28
  • 29. Implications By treating connected applications for different platforms as a parts of a coordinated communication system, we can make mobile, PC and other applications smarter and easier to use. Web Client Desktop Mobile Cloud Plug-in client Other web services centralis | 29
  • 30. Implications• No interface is an island (or should be). Think system!• Create cross-context, cross-platform scenarios• Let users enter data on one platform and view it o others• Think about ways to use experiences on one device to inform others• In choosing feature sets, don’t port the kitchen sink to each device• In prioritizing features, play to the context and strengths of each device centralis | 30
  • 31. Thank you.For more information, please contact:Lyman Caseylyman@centralis.com | 847.864.7713 x22 31

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