Presentation Social Media in Destination Marketing - ICCA World Congress

Social Media in Destination Marketing 50th ICCA World Congress, Leipzigzondag 23 oktober 11

and you?zondag 23 oktober 11

the kickerzondag 23 oktober 11

zondag 23 oktober 11

Questions?zondag 23 oktober 11

Do you use it?zondag 23 oktober 11

Survey Resultszondag 23 oktober 11

Does your bureau use Social Media?zondag 23 oktober 11

YES NOzondag 23 oktober 11

77% YES NOzondag 23 oktober 11

23% 77% YES NOzondag 23 oktober 11

Why not?zondag 23 oktober 11

We have not considered social media for our marketing strategy yet Prefer using traditional marketing tools We feel Social Media is overrated Other, please specifyzondag 23 oktober 11

42% We have not considered social media for our marketing strategy yet Prefer using traditional marketing tools We feel Social Media is overrated Other, please specifyzondag 23 oktober 11

42% 17% We have not considered social media for our marketing strategy yet Prefer using traditional marketing tools We feel Social Media is overrated Other, please specifyzondag 23 oktober 11

42% 42% 17% We have not considered social media for our marketing strategy yet Prefer using traditional marketing tools We feel Social Media is overrated Other, please specifyzondag 23 oktober 11

Do you use Social Media in your communication to meeting planners?zondag 23 oktober 11

Yes Nozondag 23 oktober 11

30% 70% Yes Nozondag 23 oktober 11

Why not?zondag 23 oktober 11

8% 8% 50% 33% We have not yet put a Social Media strategy together for this segment We don’t feel this is the right tool for this audience We are still researching if social media should be used when communicating with meeting p We have not thought about it yet Other, please specifyzondag 23 oktober 11

Do you use Social Media to reach out to leisure travelers?zondag 23 oktober 11

Yes Nozondag 23 oktober 11

How long have you been using Social Media?zondag 23 oktober 11

5% 3% 19% 32% 41%zondag 23 oktober 11

5% 3% 19% 32% 0-6 months 41% 1 year 2 years 3 years 3+ yearszondag 23 oktober 11

Are you tracking your succes of using Social Media?zondag 23 oktober 11

which metrics?zondag 23 oktober 11

pageviewszondag 23 oktober 11

engagementzondag 23 oktober 11

Get on with it!zondag 23 oktober 11

the world has changedzondag 23 oktober 11

information is freezondag 23 oktober 11

http://www.ﬂickr.com/photos/inju/112082907/zondag 23 oktober 11

TV http://www.ﬂickr.com/photos/roadsidepictures/276395210/zondag 23 oktober 11

Radio http://www.ﬂickr.com/photos/imh/3297961043/zondag 23 oktober 11

http://www.storytellersmediagroup.com/zondag 23 oktober 11

Closed Selective Controllingzondag 23 oktober 11

gate keeperszondag 23 oktober 11

(are you a gate keeper?)zondag 23 oktober 11

do you think you are?zondag 23 oktober 11

you might be disappointed...zondag 23 oktober 11

gate keeperszondag 23 oktober 11

weblog/twitter/ facebook: my own information channelzondag 23 oktober 11

weblog/twitter/ facebook: my own information channel on internetzondag 23 oktober 11

http://www.ﬂickr.com/photos/scott_rtw/1350993666/zondag 23 oktober 11

Closed Selective Controlling http://www.ﬂickr.com/photos/scott_rtw/1350993666/zondag 23 oktober 11

Open Random Supportive http://www.ﬂickr.com/photos/scott_rtw/1350993666/zondag 23 oktober 11

huge beneﬁtszondag 23 oktober 11

>600 million people use social networks at least dailyzondag 23 oktober 11

stop marketingzondag 23 oktober 11

start conversationszondag 23 oktober 11

listen!zondag 23 oktober 11

who do you want to talk to about what and where do you ﬁnd them ?zondag 23 oktober 11

conversationszondag 23 oktober 11

colleagues conversationszondag 23 oktober 11

leisure colleagues travelers conversationszondag 23 oktober 11

leisure colleagues travelers conversations business travelerszondag 23 oktober 11

leisure colleagues travelers conversations meeting business planners travelerszondag 23 oktober 11

leisure travelerszondag 23 oktober 11

http://www.ﬂickr.com/photos/roseﬁrerising/3841043935/zondag 23 oktober 11

talk to them!zondag 23 oktober 11

brandingzondag 23 oktober 11

collect and sharezondag 23 oktober 11

listen and helpzondag 23 oktober 11

http://www.youtube.com/watch?v=pqHWAE8GDEk&feature=player_embeddedzondag 23 oktober 11

business travellerszondag 23 oktober 11

meeting plannerszondag 23 oktober 11

personalzondag 23 oktober 11

relation managementzondag 23 oktober 11

add online to ofﬂinezondag 23 oktober 11

Open Random Supportive http://www.ﬂickr.com/photos/scott_rtw/1350993666/zondag 23 oktober 11

who do you want to talk to about what and where do you ﬁnd them ?zondag 23 oktober 11

right tool for the jobzondag 23 oktober 11

textzondag 23 oktober 11

videozondag 23 oktober 11

photozondag 23 oktober 11

chitchat/conversationszondag 23 oktober 11

contact conversation contentzondag 23 oktober 11

... ... contact conversation contentzondag 23 oktober 11

... ... contact conversation content ... ...zondag 23 oktober 11

1. Get Social Media Accountszondag 23 oktober 11

1. Get Social Media Accounts 2. Gather online contentzondag 23 oktober 11

1. Get Social Media Accounts 2. Gather online content 3. Curate online content for speciﬁc audienceszondag 23 oktober 11

1. Get Social Media Accounts 2. Gather online content 3. Curate online content for speciﬁc audiences 4. Build your network, one person at a timezondag 23 oktober 11

1. Get Social Media Accounts 2. Gather online content 3. Curate online content for speciﬁc audiences 4. Build your network, one person at a time 5. Listen to people (stop shouting)zondag 23 oktober 11

1. Get Social Media Accounts 2. Gather online content 3. Curate online content for speciﬁc audiences 4. Build your network, one person at a time 5. Listen to people (stop shouting) 6. Help, support your clients and everyone else that is interested in your destinationzondag 23 oktober 11

7. stop spending money on traditional advertising to free up capacity for Social Mediazondag 23 oktober 11

mindsetzondag 23 oktober 11

be 15 againzondag 23 oktober 11

be inquisitivezondag 23 oktober 11

try stuffzondag 23 oktober 11

Fail, fail early, fail oftenzondag 23 oktober 11

recommendedzondag 23 oktober 11

Brian Soliszondag 23 oktober 11

• Listen to the Groundswellzondag 23 oktober 11

• Listen to the Groundswell • Engagezondag 23 oktober 11

• Listen to the Groundswell • Engage • Energize the Groundswellzondag 23 oktober 11

• Listen to the Groundswell • Engage • Energize the Groundswell • Make the Groundswell self-sufﬁcientzondag 23 oktober 11

• Listen to the Groundswell • Engage • Energize the Groundswell • Make the Groundswell self-sufﬁcient • Embrace the Groundswellzondag 23 oktober 11

Questions?zondag 23 oktober 11

one more thing...zondag 23 oktober 11

Be hospitable, provide free Wi-Fizondag 23 oktober 11

http://event-wiﬁ-wiki.wikispaces.com/zondag 23 oktober 11

Lykle de Vries lykle@deondernemers.nl +31 6 53 76 69 64 Twitter: @lykle foto: Ester Kroezengazondag 23 oktober 11

http://deondernemers.nl	79
http://paper.li	25
http://www.lykledevries.nl	5
http://strawberryj.am	1

Presentation Social Media in Destination Marketing - ICCA World Congress

by Lykle de Vries on Oct 23, 2011

Accessibility

Categories

Tags

Upload Details

Usage Rights

4 Embeds 110

Statistics

Presentation Social Media in Destination Marketing - ICCA World Congress — Presentation Transcript