Presentation "Social Media for Congresses" - Holland Association Symposium

Social Media and congresses Holland Association Symposium, november 2011vrijdag 18 november 11

Lykle de Vries foto: Judith van der Meulenvrijdag 18 november 11

vrijdag 18 november 11

New Business Development Open Innovation Social Media Strategyvrijdag 18 november 11

and you?vrijdag 18 november 11

the kickervrijdag 18 november 11

Questions?vrijdag 18 november 11

Your take aways • 3 Fundamental questions • 3 Phases • 1 Blue Papervrijdag 18 november 11

Do you use it?vrijdag 18 november 11

Survey Resultsvrijdag 18 november 11

Does your bureau use Social Media?vrijdag 18 november 11

YES NOvrijdag 18 november 11

77% YES NOvrijdag 18 november 11

23% 77% YES NOvrijdag 18 november 11

Why not?vrijdag 18 november 11

We have not considered social media for our marketing strategy yet Prefer using traditional marketing tools We feel Social Media is overrated Other, please specifyvrijdag 18 november 11

42% We have not considered social media for our marketing strategy yet Prefer using traditional marketing tools We feel Social Media is overrated Other, please specifyvrijdag 18 november 11

42% 17% We have not considered social media for our marketing strategy yet Prefer using traditional marketing tools We feel Social Media is overrated Other, please specifyvrijdag 18 november 11

42% 42% 17% We have not considered social media for our marketing strategy yet Prefer using traditional marketing tools We feel Social Media is overrated Other, please specifyvrijdag 18 november 11

How long have you been using Social Media?vrijdag 18 november 11

5% 3% 19% 32% 41%vrijdag 18 november 11

5% 3% 19% 32% 0-6 months 41% 1 year 2 years 3 years 3+ yearsvrijdag 18 november 11

Get on with it!vrijdag 18 november 11

@gapingvoidvrijdag 18 november 11

not truevrijdag 18 november 11

mindsetvrijdag 18 november 11

I’m too old for thatvrijdag 18 november 11

*Alex Abraham, “Why Millennials Matter to Every Brand”, February 2011 http://www.ﬂickr.com/photos/moe/8322396vrijdag 18 november 11

you are getting youngervrijdag 18 november 11

http://en.wikipedia.org/wiki/File:Flat_Earth.pngvrijdag 18 november 11

information is freevrijdag 18 november 11

http://www.ﬂickr.com/photos/inju/112082907/vrijdag 18 november 11

TV http://www.ﬂickr.com/photos/roadsidepictures/276395210/vrijdag 18 november 11

Radio http://www.ﬂickr.com/photos/imh/3297961043/vrijdag 18 november 11

http://www.storytellersmediagroup.com/vrijdag 18 november 11

Closed Selective Controllingvrijdag 18 november 11

gate keepersvrijdag 18 november 11

(are you a gate keeper?)vrijdag 18 november 11

do you think you are?vrijdag 18 november 11

gate keepersvrijdag 18 november 11

weblog/twitter/ facebook: my own information channelvrijdag 18 november 11

weblog/twitter/ facebook: my own information channel on internetvrijdag 18 november 11

http://www.ﬂickr.com/photos/scott_rtw/1350993666/vrijdag 18 november 11

Closed Selective Controlling http://www.ﬂickr.com/photos/scott_rtw/1350993666/vrijdag 18 november 11

http://www.ﬂickr.com/photos/scott_rtw/1350993666/vrijdag 18 november 11

Open Random Supportive http://www.ﬂickr.com/photos/scott_rtw/1350993666/vrijdag 18 november 11

huge beneﬁtsvrijdag 18 november 11

>600 million people use social networks at least dailyvrijdag 18 november 11

not marketingvrijdag 18 november 11

conversationsvrijdag 18 november 11

listen!vrijdag 18 november 11

the secret:vrijdag 18 november 11

3 important questionsvrijdag 18 november 11

Question 1:vrijdag 18 november 11

http://www.ﬂickr.com/photos/rangerrick/6307093932vrijdag 18 november 11

Contact Knowledge exchange Promotion Experience http://www.ﬂickr.com/photos/rangerrick/6307093932vrijdag 18 november 11

who do you want to talk to about what and where do you ﬁnd them ?vrijdag 18 november 11

colleagues conversationsvrijdag 18 november 11

thought colleagues leaders conversationsvrijdag 18 november 11

thought colleagues leaders conversations general publicvrijdag 18 november 11

thought colleagues leaders conversations meeting general public plannersvrijdag 18 november 11

when and where do these conversations take place ?vrijdag 18 november 11

Convention Hallvrijdag 18 november 11

Outside Outside Outside Convention Hall Outside Outside Outsidevrijdag 18 november 11

<foto van artiest met pers eromheen>vrijdag 18 november 11

Bonus Question:vrijdag 18 november 11

How adventurous are you? safe exciting closed open afterwards livevrijdag 18 november 11

3 Phasesvrijdag 18 november 11

Before During Aftervrijdag 18 november 11

Before the conventionvrijdag 18 november 11

promotionalvrijdag 18 november 11

starting the conversationsvrijdag 18 november 11

During the conventionvrijdag 18 november 11

rich(er) reportsvrijdag 18 november 11

Co-productionvrijdag 18 november 11

@EHPO Jongerendag Niels Aalbertsvrijdag 18 november 11

Including the Outsidevrijdag 18 november 11

After the conventionvrijdag 18 november 11

Brandingvrijdag 18 november 11

Community buildingvrijdag 18 november 11

Evaluation/Feedbackvrijdag 18 november 11

So...vrijdag 18 november 11

3 important questionsvrijdag 18 november 11

3 Phasesvrijdag 18 november 11

http://www.ﬂickr.com/photos/jamesjordan/2649170201/vrijdag 18 november 11

online + ofﬂinevrijdag 18 november 11

start smallvrijdag 18 november 11

build on enthusiastsvrijdag 18 november 11

with build on enthusiastsvrijdag 18 november 11

Conclusionvrijdag 18 november 11

be 15 againvrijdag 18 november 11

or 28 be 15 againvrijdag 18 november 11

be inquisitivevrijdag 18 november 11

try stuffvrijdag 18 november 11

Fail, fail early, fail oftenvrijdag 18 november 11

recommendedvrijdag 18 november 11

1 Blue Papervrijdag 18 november 11

http://meetingspr.com/2011/11/15/case-study-social-media-for-events-icca11/vrijdag 18 november 11

Brian Solisvrijdag 18 november 11

• Listen to the Groundswellvrijdag 18 november 11

• Listen to the Groundswell • Engagevrijdag 18 november 11

• Listen to the Groundswell • Engage • Energize the Groundswellvrijdag 18 november 11

• Listen to the Groundswell • Engage • Energize the Groundswell • Make the Groundswell self-sufﬁcientvrijdag 18 november 11

• Listen to the Groundswell • Engage • Energize the Groundswell • Make the Groundswell self-sufﬁcient • Embrace the Groundswellvrijdag 18 november 11

Questions?vrijdag 18 november 11

one more thing...vrijdag 18 november 11

Be hospitable, provide free Wi-Fivrijdag 18 november 11

http://event-wiﬁ-wiki.wikispaces.com/vrijdag 18 november 11

Lykle de Vries lykle@deondernemers.nl +31 6 53 76 69 64 Twitter: @lykle foto: Ester Kroezengavrijdag 18 november 11

Presentation "Social Media for Congresses" - Holland Association Symposium

by Lykle de Vries

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Presentation "Social Media for Congresses" - Holland Association Symposium Presentation Transcript