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Your Local Business Online

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Improve your local business online presence. Action plan for small business to become more visible in search engines, local search SEO tips.

Improve your local business online presence. Action plan for small business to become more visible in search engines, local search SEO tips.

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Transcript

  • 1. Your Business Online
    Marketing Roundtable Meetup
  • 2. Understanding your website:
    goals, targets and revenue
    Website
  • 3. Website – for your business
    Business objective: Why does your website exist?
    “to sell stuff”
    Goals: What does it mean "to sell stuff"?
    more sales, more visitors, make profit.
    Targets:
    Monthly revenue: $10K; unique visitors: 15K; profit margin: 40%.
  • 4. Website – for your customers
    Where am I?
    What can I do here?
    Why should I do it?
  • 5. Achieving high online visibility as a local business
    Online Marketing
  • 6. Local Business Data Providers
    GetListed.org
    InfoUSA
    Localeze
    Others
    Yellow pages, Local.com, CitySearch, Yelp, Best of the Web Local, etc.
  • 7. Claim Your Business
    Google Places
    Business physical address should be in the city of search, as close to downtown as possible.
    Associate Place page with as many categories as possible.
    In Place Page business title: put product / service keyword.
    In Place Page Description: include product / service keywords.
    Use local Area code as primary Place page phone number and not 800 number.
  • 8. Important
    Consistency
    SEO
    Reviews
    Domain Name
    Citations and Links
  • 9. Leaving competition in the dust by using
    SEO, PPC and Social Media.
    Social Media
  • 10. Social Media Landscape
  • 11. Strategy
    Know your audience
    Set Goals
    Figure out what to measure
    Take care of the basics
    Focus
    Expand your Social Media horizons
  • 12. Takeaways
  • 13. Action Plan
    Have a good Website.
    Have a marketing plan. Execute it.
    Integrate Social Media.
  • 14. "The world is changing very fast. Big will not beat small anymore. It will be the fast beating the slow."
    - Rupert Murdoch