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Persuasive writing
  Key features of adverts
Snappy slogan
• Have a break have
  a
Tempting description of
        benefits
• Soft strong and
  very, very long
Wordplay
Intriguing questions
• How do you eat
  yours?
Exaggeration
• The Nation’s Favourite
Appealing adjectives
• Only the crumbliest
  flakiest chocolate tastes
  like chocolate never tasted
  before
Advertisements are a
special type of persuasive
          writing.
Their purpose is to sell a product or a
 service.
They do this by aiming at a particular
 type of customer.
They use carefully chosen, positive
 language.
They appeal to some aspect of the
 reader’s personality.
They try to make the
  reader believe that their
   product will make them:
                                          More
                                       comfo
      ier        Slimmer                     rtab
 H app Hea                                          le
             lthi
                 er           uccessful
                            S
                                           More
  ore able              More
M
     hion            intell                beautiful
 fas                        ig   ent        Less
                                           stres
 The envy of all their friends!
                                                   sed
They use carefully chosen language
to appeal to their target audience.
                                                                  ne
                                  Best                        r O
      Special
                Offer       The                            be
                                                     Num
                     F un
                                                                Gen
                            Free                                       u in e
  Cool
                                                  Latest
                                  !

                     e
                         Chea                     Fashion
         E xclusiv              per
                                                      B ar
                                                              ga in
                                           a rt
The
      Tota                            Sm
Expe        l
     rienc                  Guaranteed                   No
          e
                             Result                  ook er
                                                    L th
                                                     Fur
They promise:
• to cure all your ailments;
• To solve all your problems;
• To change your life for the better.


 They make you feel that
 you can’t live without it.
How do they attract your attention
    and stick in your memory?

• They can use humour to get you in a good
  mood;
• They ask questions to hook you in;
• They appeal to your senses;
• They use alliteration, rhyme or a play on
  words to create a memorable slogan;
• They persuade you to imagine yourself using
  their product;
• They make you feel special.
Advertisements
They contain a mix of facts and persuasive
 comment.
They focus on the positive and ignore the
 negative.
They use exaggerated language, full of
 adjectives and adverbs to paint an appealing
 picture.
They start sentences with the imperative.
They ask rhetorical questions.
They use memorable images and slogans.
Their sole purpose is to convince the reader to
 buy their product.

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Persuasive adverts key

  • 1. Persuasive writing Key features of adverts
  • 2. Snappy slogan • Have a break have a
  • 3. Tempting description of benefits • Soft strong and very, very long
  • 5. Intriguing questions • How do you eat yours?
  • 7. Appealing adjectives • Only the crumbliest flakiest chocolate tastes like chocolate never tasted before
  • 8. Advertisements are a special type of persuasive writing. Their purpose is to sell a product or a service. They do this by aiming at a particular type of customer. They use carefully chosen, positive language. They appeal to some aspect of the reader’s personality.
  • 9. They try to make the reader believe that their product will make them: More comfo ier Slimmer rtab H app Hea le lthi er uccessful S More ore able More M hion intell beautiful fas ig ent Less stres The envy of all their friends! sed
  • 10. They use carefully chosen language to appeal to their target audience. ne Best r O Special Offer The be Num F un Gen Free u in e Cool Latest ! e Chea Fashion E xclusiv per B ar ga in a rt The Tota Sm Expe l rienc Guaranteed No e Result ook er L th Fur
  • 11. They promise: • to cure all your ailments; • To solve all your problems; • To change your life for the better. They make you feel that you can’t live without it.
  • 12. How do they attract your attention and stick in your memory? • They can use humour to get you in a good mood; • They ask questions to hook you in; • They appeal to your senses; • They use alliteration, rhyme or a play on words to create a memorable slogan; • They persuade you to imagine yourself using their product; • They make you feel special.
  • 13. Advertisements They contain a mix of facts and persuasive comment. They focus on the positive and ignore the negative. They use exaggerated language, full of adjectives and adverbs to paint an appealing picture. They start sentences with the imperative. They ask rhetorical questions. They use memorable images and slogans. Their sole purpose is to convince the reader to buy their product.