Email Newsletter Sign Up - Getting Users To Opt In

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With people overwhelmed by email, how do you get visitors to your web site to sign up for your email newsletter? This presentation has some best practices to get users to subscribe

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Email Newsletter Sign Up - Getting Users To Opt In

  1. 1. Email Newsletter Sign UpBest practices to get users to opt in <br />April 2010<br />
  2. 2. Long before companies started tweeting news…<br />
  3. 3. … or posting updates on their facebook walls…<br />
  4. 4. … or blogging posts that users could subscribe to…<br />
  5. 5. … updates went out by email<br />
  6. 6. Actually, email newsletters still go out… a lot!<br />
  7. 7. INCLUDING<br />Infographic by Focus:<br />http://www.focus.com/images/view/7404/<br />
  8. 8. If most users are notlooking for more email…<br />… how can web sites encourage users to sign up for email newsletters?<br />
  9. 9. Remember, users are tuned to WII FM: “What’s In It For Me?”<br />
  10. 10. The battle is ½ won with compelling value andcontent…<br />The other ½ is making them noticeand opt in<br />How?<br />
  11. 11. Start with a prominent& visiblesign up<br />
  12. 12. Link from the header, and the homepage…<br />
  13. 13. … or use the footer<br />
  14. 14. Offer direct sign up from the homepage<br />
  15. 15. Highlight benefitsand frequency<br />
  16. 16. Describe whatusers will get, and how often<br />
  17. 17. Sites sometimes<br />Offer<br />Incentives<br />
  18. 18. Common incentives are discounts…<br />
  19. 19. … and freebies<br />
  20. 20. Show previews<br />
  21. 21. Samples help set expectations<br />
  22. 22. Gain trust<br /><ul><li>Promise not to sell, spam, or share
  23. 23. Link to privacy policy
  24. 24. Make it easy to opt out, and say so</li></li></ul><li>Ask only for what is reallyneeded<br />
  25. 25. …not everything you don’t need to know<br />Step 1<br />Step 2<br />Email address not carried over from Step 1<br />Step 3<br />Really? <br />Hand over all this for a weekly email?<br />
  26. 26. In a nutshell:<br />Sign Up for Email Newsletters<br />Be the first to get monthly deals, discounts and updates from Site Name featuring:<br /><ul><li> Key benefit 1
  27. 27. Key benefit 2
  28. 28. Key benefit 3</li></ul>give users a reasonto sign up…<br />… and make it easy<br />Subscribe<br /> Email address<br />Sample Newsletter | Privacy Policy<br />and watch your subscriptions grow!<br />
  29. 29. www.Strategist.Net<br />Image credits: Title envelope by Stephanie Hofschlaeger; Plastic People by SanjaGjenero; all logos copyright of their respective owners<br />

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