• Save
Email Newsletter Sign Up - Getting Users To Opt In
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

Email Newsletter Sign Up - Getting Users To Opt In

  • 7,639 views
Uploaded on

With people overwhelmed by email, how do you get visitors to your web site to sign up for your email newsletter? This presentation has some best practices to get users to subscribe

With people overwhelmed by email, how do you get visitors to your web site to sign up for your email newsletter? This presentation has some best practices to get users to subscribe

More in: Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
7,639
On Slideshare
7,416
From Embeds
223
Number of Embeds
3

Actions

Shares
Downloads
0
Comments
0
Likes
4

Embeds 223

http://www.strategist.net 212
http://www.slideshare.net 8
https://www.linkedin.com 3

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Email Newsletter Sign UpBest practices to get users to opt in
    April 2010
  • 2. Long before companies started tweeting news…
  • 3. … or posting updates on their facebook walls…
  • 4. … or blogging posts that users could subscribe to…
  • 5. … updates went out by email
  • 6. Actually, email newsletters still go out… a lot!
  • 7. INCLUDING
    Infographic by Focus:
    http://www.focus.com/images/view/7404/
  • 8. If most users are notlooking for more email…
    … how can web sites encourage users to sign up for email newsletters?
  • 9. Remember, users are tuned to WII FM: “What’s In It For Me?”
  • 10. The battle is ½ won with compelling value andcontent…
    The other ½ is making them noticeand opt in
    How?
  • 11. Start with a prominent& visiblesign up
  • 12. Link from the header, and the homepage…
  • 13. … or use the footer
  • 14. Offer direct sign up from the homepage
  • 15. Highlight benefitsand frequency
  • 16. Describe whatusers will get, and how often
  • 17. Sites sometimes
    Offer
    Incentives
  • 18. Common incentives are discounts…
  • 19. … and freebies
  • 20. Show previews
  • 21. Samples help set expectations
  • 22. Gain trust
    • Promise not to sell, spam, or share
    • 23. Link to privacy policy
    • 24. Make it easy to opt out, and say so
  • Ask only for what is reallyneeded
  • 25. …not everything you don’t need to know
    Step 1
    Step 2
    Email address not carried over from Step 1
    Step 3
    Really?
    Hand over all this for a weekly email?
  • 26. In a nutshell:
    Sign Up for Email Newsletters
    Be the first to get monthly deals, discounts and updates from Site Name featuring:
    • Key benefit 1
    • 27. Key benefit 2
    • 28. Key benefit 3
    give users a reasonto sign up…
    … and make it easy
    Subscribe
    Email address
    Sample Newsletter | Privacy Policy
    and watch your subscriptions grow!
  • 29. www.Strategist.Net
    Image credits: Title envelope by Stephanie Hofschlaeger; Plastic People by SanjaGjenero; all logos copyright of their respective owners