Email Newsletter Sign Up - Getting Users To Opt In

Email Newsletter Sign UpBest practices to get users to opt in
April 2010

Long before companies started tweeting news…

… or posting updates on their facebook walls…

… or blogging posts that users could subscribe to…

… updates went out by email

Actually, email newsletters still go out… a lot!

INCLUDING
Infographic by Focus:
http://www.focus.com/images/view/7404/

If most users are notlooking for more email…
… how can web sites encourage users to sign up for email newsletters?

Remember, users are tuned to WII FM: “What’s In It For Me?”

The battle is ½ won with compelling value andcontent…
The other ½ is making them noticeand opt in
How?

Start with a prominent& visiblesign up

Link from the header, and the homepage…

… or use the footer

Offer direct sign up from the homepage

Highlight benefitsand frequency

Describe whatusers will get, and how often

Sites sometimes
Offer
Incentives

Common incentives are discounts…

… and freebies

Show previews

Samples help set expectations

Gain trust
Promise not to sell, spam, or share
Link to privacy policy
Make it easy to opt out, and say so

Ask only for what is reallyneeded

…not everything you don’t need to know
Step 1
Step 2
Email address not carried over from Step 1
Step 3
Really?
Hand over all this for a weekly email?

In a nutshell:
Sign Up for Email Newsletters
Be the first to get monthly deals, discounts and updates from Site Name featuring:
Key benefit 1
Key benefit 2
Key benefit 3
give users a reasonto sign up…
… and make it easy
Subscribe
Email address
Sample Newsletter | Privacy Policy
and watch your subscriptions grow!

www.Strategist.Net
Image credits: Title envelope by Stephanie Hofschlaeger; Plastic People by SanjaGjenero; all logos copyright of their respective owners

Email Newsletter Sign Up - Getting Users To Opt In

by Lyndon Cerejo on Apr 26, 2010

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