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Content reuse is one of the main “selling points” of DITA. Without a solid strategy and tracking method, however, reuse is inconsistent and neither a time nor money saver. With the proper planning, content reuse is indeed one of the greatest benefits of DITA. This presentation discusses some of the ways that groups new to DITA can lay a solid foundation for reuse. It describes some of the ways to inventory content to discover opportunities for reuse. It also discusses the importance of deciding early on what granularity of reuse is going to be implemented and mentions some of the caveats of reused content, especially in translation. Finally, the presentation stresses the importance of tracking reused content and discusses several methods of doing so.