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Lansing Teen Challenge-Fundraising Plan
Lansing Teen Challenge-Fundraising Plan
Lansing Teen Challenge-Fundraising Plan
Lansing Teen Challenge-Fundraising Plan
Lansing Teen Challenge-Fundraising Plan
Lansing Teen Challenge-Fundraising Plan
Lansing Teen Challenge-Fundraising Plan
Lansing Teen Challenge-Fundraising Plan
Lansing Teen Challenge-Fundraising Plan
Lansing Teen Challenge-Fundraising Plan
Lansing Teen Challenge-Fundraising Plan
Lansing Teen Challenge-Fundraising Plan
Lansing Teen Challenge-Fundraising Plan
Lansing Teen Challenge-Fundraising Plan
Lansing Teen Challenge-Fundraising Plan
Lansing Teen Challenge-Fundraising Plan
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Lansing Teen Challenge-Fundraising Plan

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Group project of developing a sustainable fundraising plan for Lansing Teen Challenge

Group project of developing a sustainable fundraising plan for Lansing Teen Challenge

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  • 1. Presented by: Spartan Fundraising Consultation Team Jake Joy, Puruda Goswami, Wanting Liu, Lauren Aitch Dec. 9, 2009 Lansing Teen Challenge Fundraising Recommendations
  • 2. LTC’s Mission Our goal and desire is to see lives changed through a personal relationship with Jesus Christ our Lord. <ul><li>Motivating youth, adults and families to become productive members of society by: </li></ul><ul><ul><li>An effective and comprehensive Christian faith-based solution to life-controlling drug and alcohol problems. </li></ul></ul><ul><ul><li>Help them become mentally sound, emotionally balanced, socially adjusted, physically well and spiritually alive by applying Biblical principles. </li></ul></ul>
  • 3. Brief History <ul><li>Teen Challenge (“TC”) was founded in 1958 by Rev. David Wilkerson as a means of reaching teenage gang members in Brooklyn, New York. </li></ul><ul><li>Lansing Teen Challenge was chartered in 1987 with one small facility serving a handful of adult males. </li></ul><ul><li>In 1998, appointed Rev. Jeff Turner as Exec. Director . </li></ul><ul><li>In the same year, also acquired the Sisters Crisis Pregnancy Center, merged it into the LTC family as the Sisters Maternity Center. </li></ul>
  • 4. Recommendations <ul><li>Board Engagement </li></ul><ul><ul><li>Boiler Capital Project </li></ul></ul><ul><li>Marketing </li></ul><ul><ul><li>Religious Appeal </li></ul></ul><ul><ul><li>Secular Appeal </li></ul></ul><ul><ul><li>Branding Considerations </li></ul></ul><ul><li>Fundraising </li></ul><ul><ul><li>Evaluation of Current Practices </li></ul></ul><ul><ul><li>Gift Chart Development </li></ul></ul><ul><ul><li>Annual Plan Development </li></ul></ul>
  • 5. Board Engagement <ul><li>To give the organization direction. </li></ul><ul><li>To provide oversight. </li></ul><ul><li>To ensure organizational resources. </li></ul>Long Term Inspiration Through Short Term Activation
  • 6. Board Engagement Project <ul><li>Get them engaged </li></ul><ul><ul><li>Boiler Replacement Need ($50,000) </li></ul></ul><ul><li>Get them advocating </li></ul><ul><li>Give them an achievable project to get started on </li></ul>
  • 7. Board Proposal <ul><li>Group Intro & Explanation </li></ul><ul><li>LTC’s current fundraising capacity </li></ul><ul><li>Why should a board help raise funds? </li></ul><ul><li>How can a board help raise funds? </li></ul><ul><li>Capital project recommendation </li></ul><ul><li>Campaign tips and notes </li></ul><ul><li>Secular case statement </li></ul><ul><li>Religious case statement </li></ul>
  • 8. Marketing <ul><li>Some Considerations </li></ul><ul><ul><li>Religious Marketing </li></ul></ul><ul><ul><li>Secular Marketing </li></ul></ul><ul><ul><li>Overcoming “TEEN” </li></ul></ul>
  • 9. Religious Marketing <ul><li>Highlighting the duty of Christians & other faith groups to help those in need. </li></ul><ul><li>Highlighting prayer, Bible study, assistance to Christian charities. </li></ul><ul><li>Contributions add to the money participants already earn and receive through sponsorship. </li></ul>
  • 10. Secular Marketing <ul><li>Highlighting community, vocational & skill training, community service (30,000 hours) and secular charities. </li></ul><ul><li>While not hiding Christian roots, focusing on common interest is key to generating support. </li></ul><ul><li>Opportunities for partnerships. </li></ul>
  • 11. “ TEEN” <ul><li>“ Teen” in LTC’s title might be keeping many supporters and willing participants at bay. </li></ul><ul><li>More focus needs to be placed on “challenge” . </li></ul><ul><li>Approaching non-religious organizations, making them aware of LTC’s community service despite so many challenges of their own. </li></ul><ul><li>The products from the various ministries could be better advertised. </li></ul><ul><li>Publishing & distributing a half- yearly newsletter highlighting LTC’s success. </li></ul><ul><li>Conducting programs in schools and universities to have a more direct interaction with people. </li></ul><ul><li>Approaching other rehabilitation centers with partnership ideas. </li></ul><ul><li>Using social networking & marketing tools as well as approaching popular non-profit blogs to help them advertise. </li></ul>
  • 12. Fundraising <ul><li>Using a Gift Chart </li></ul><ul><li>Fundraising Cost/Return comparisons </li></ul><ul><li>General Recommendations </li></ul>
  • 13. Gift Chart Use
  • 14. Fundraising Cost/Return Comparisons <ul><li>Solicitation Activity </li></ul><ul><ul><li>Direct Mail (acquisition) </li></ul></ul><ul><ul><li>Direct Mail (renewal) </li></ul></ul><ul><ul><li>Special Events </li></ul></ul><ul><ul><li>Volunteer-led Personal Solicitation </li></ul></ul><ul><ul><li>Corporation and Foundation Grants </li></ul></ul><ul><ul><li>Capital Campaign/Major Gifts </li></ul></ul><ul><ul><li>Planned Giving </li></ul></ul><ul><li>Reasonable Cost Guidelines </li></ul><ul><ul><li>$1.00 to $1.25 per $1.00 raised </li></ul></ul><ul><ul><li>$0.20 to $0.25 per $1.00 raised </li></ul></ul><ul><ul><li>$0.50 per $1.00 raised </li></ul></ul><ul><ul><li>$0.10 to $0.20 per $1.00 raised </li></ul></ul><ul><ul><li>$o.20 per $1.00 raised </li></ul></ul><ul><ul><li>$0.05 to $0.10 per $1.00 raised </li></ul></ul><ul><ul><li>$0.20 to $0.30 per $1.00 raised </li></ul></ul>
  • 15. General Recommendations <ul><li>Gift chart use </li></ul><ul><li>Develop annual fundraising plan </li></ul><ul><li>Consider additional board or board changes if support is not gained </li></ul><ul><li>Resources included in materials </li></ul>
  • 16. Q & C <ul><li>Thank you ! </li></ul>

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