Facebook, Twitter & Ning: Social Networking Basic Training

by Lori Woehrle on Jun 02, 2009

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An overview of key social networking platforms. Presentation to Society of National Association Publications, June 3, 2009, pre-conference workshop. Designed to tell the story of social networking tool...

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Facebook, Twitter & Ning: Social Networking Basic Training — Presentation Transcript

Intro

Facebook, Twitter & Ning Social Networking Basic Training Lori Woehrle Director, Corporate Relations Council for Advancement and Support of Education woehrle@case.org 202-478-5697

What

Features

Upgrade

Facebook

Fan Page Designed for organizations • Very similar to an individual page • Can be branded • Can have multiple administrators • Insights tool tracks fan engagement • Organize content through customizable tabs

Starting

Fan page example

Fan page vs Group page Fan Page Made for businesses/brands Group Page Made for organizing on a small scale More corporate – not More personal – group connected to an individual, members directly connected doesn’t list name of to an individual administrator No limit on number of fans 5,000 friend cap Can send Updates that Can send e-mail blasts to appear in Updates section of page in-boxes if < 5,000 Fan’s in-boxes Indexed by external search Not indexed by external engines search engines Can be restricted only by Admins can restrict access. certain ages and locations Can require approval to join, like a private club Can be more personalized; Cannot host applications host applications; show more content

YouTube

Branded channel example

What’s Wrong with this Picture?

Great channel example

Twitter

Branded page example

Great example

For Journalists • Get engaged • Read replies • Respond • Don’t turn Twitter into a non-stop back-and-forth exchange. Take bigger discussions to e-mail or Direct Messages • Start as a listener. • Post a profile picture • Treat your Tweets like a microblog

TweetDeck

Ning

Getting started

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Connect Yourself

Other Great Sharing Tools Sharing tools

• Real-time • Embeddability • Applications and Extensions • Wiki functionality • Playback • Drag-and-drop file sharing

What About Me? Connect with your readers: • Develop story ideas & stories • Ask questions; follow trends • Extend stories • Announcements + Personality

darrenmack It's simply useful slide. Thanks.

Darren Mack
www.lyricsringtones.org/
www.shibidoo.com/ 1 year ago

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Michelle Chen , Sales Manager at BestWise International Computing Company Very interesting ppt. The research indicated PPT only contains 30% of information; therefore the 70% valuable information comes from the presenter himself/herself. soEZLecturing.com provides you a chance to record your voice with your PowerPoint presentation and upload to the website. It can share with more readers and also promote your presentation more effectively on soEZLecturing.com.

www.soezlecturing.com 2 years ago

Facebook, Twitter & Ning: Social Networking Basic Training

by Lori Woehrle on Jun 02, 2009

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Facebook, Twitter & Ning: Social Networking Basic Training — Presentation Transcript