Module 1 Intro To Blogging And Google

Online Business Seminars
Module 1
- Introduction to blogging and Google

Who Am I?
My name is William Lee.

Who Am I?
I grew up in Dubai, in the U.A.E
Dubai when I used to live there.

Who Am I?
I grew up in Dubai, in the U.A.E
Dubai today.

Who Am I?
After university, got a job with Philip Morris International
Creators of the Marlboro Brand
Brand executive, Marlboro
But no, I don’t smoke.

What Have I Done?
Creator of Feedmelah.com!

What Have I Done?
Top 10 food blogs in Malaysia
Google: “Malaysia food blog”
Google: “Food blog Malaysia”

What Have I Done?
Feedmelah.com’s Website Traffic

What Have I Done?
Feedmelah.com in the newspapers

What Have I Done?
Feedmelah.com on NTV 7

What Have I Done?
Creator of Online Business Malaysia

What Have I Done?
Web Designer

What Have I Done?
SEO results of clients
Search Engine: Google.com.my
Search Term: ‘Banana Café’
Position: 1st

How I Make Money Online
Online Advertising
Affiliate Products
Web Design Services
Personal Coaching/ Seminars

What Is A Blog/ Blogger?

Who Or What Is A Blogger?
Princeton:
““a person who keeps and updates a blog”
But it’s not that simple.

Who Or What Is A Blogger?
There are 3 types of blogs
The personal blog
The business blog
The professional blog
Each serve a different purpose and make money online in different ways

The Personal Blog
Based on the life of an individual, celebrity or figure head in society
Blog content can consist of very personal or casual posts, e.g.
What that person ate for dinner
Their stance on a political/ economical matter
Stories, jokes and events
Day to day life

Personal Blog Examples
BarackObama.com

KennySia.com

Alec Baldwin

KinkyBlueFairy.net

The Business Blog
A blog setup on behalf of a business
Posts will mostly be official in manner
Press releases
Promotions
New products
Events
Answer customer complaints/ feedback

Business Blog Examples
http://blog.twitter.com/

http://googleblog.blogspot.com/

http://www.communities.hp.com/online/blogs/default.aspx?GroupID=52

The Professional Blog
Blogs for a living
Makes money off his or her blog
Blogs on a specific niche subject
Sells products or services via their blog
Content is informative in nature
Tips and tutorials
Advice

Example Professional Blogs
http://www.johnchow.com/

http://www.problogger.net/

http://digital-photography-school.com/

http://www.hongkiat.com/blog/

How Do People Blog?

The Blogging Platforms
There are 2 sets of blogging platforms
Free blogs
Blogger.com (.blogspot.com)
Wordpress.com (.wordpress.com)
Self hosted
Wordpress installation
Joomla

Free Blogging Platforms

Free Blogging Platforms
Pros
Free to host your own domain name and blog
Fast and easy to setup and start blogging
Great for beginners
Cons
Inflexible design and usability
Can be shut down at any time (you don’t own it)
Is less professional (domain name, design etc.)

Self Hosted Blogs

Self Hosted Blogs
Pros
Design can be customized in any way
Wide selection of functionality
More professional (design + domain name)
You own the site
Cons
Need some technical knowledge to install and run
Not free (hosting and domain must be purchased)

An Introduction to Wordpress

Self Hosted Wordpress
Wordpress is the most widely used blogging platform on the Internet
Some of the world’s most popular blogs/ websites run Wordpress
Wordpress is open source and free
Wordpress is well supported
Themes
Plugins
Forum support

Self Hosted Wordpress
It helps with Search Engine Optimization (SEO)
Easy to add galleries and media
Simple, clean designs
Can be turned into member sites
Directories can be added to it
But most of all…

GoogleLoves Wordpress!

Wordpress Dashboard
This is the ‘control center’ of your blog
Here you add posts, control themes and other functions
We refer to it as the ‘backend’ of your site

Adding Posts
Adding posts can be done through the dashboard
Functions similar to a word processor

Appearance and Themes
Changing the look and feel of your site is simple via themes
There are thousands of free themes online to use
Adding functionality can be done through ‘widgets’ and ‘plugins’
There are thousands of plugins to increase functionality of your website

Themes

Widgets:

Plugins:

The Importance Of Google

Google Search Statistics
A picture paints a thousand words.

Google Search Statistics
Google’s traffic to OBM is almost 90%
It is the main source of search for most Malaysians
It is the main source of search for most of the world (excluding China)

Google Keyword Tool
The Google keyword tool displays total monthly searches for keywords
Shows potential customers for a website/ online businesses
More than 2 million searches for ‘fishing rods’ are done each month!

Google Paid/ Organic Search Results
Paid Search Results
Paid Search Results
Organic Search Results

Google Paid/ Organic Search Results
Google paid search advertising is a multi-billion dollar business
Most targeted online advertising avenue
Allows you to capture ‘searchers’ and make them into ‘buyers’
Users can control their daily budget
Not widely used in Malaysia

End Of Module 1

Module 1 Intro To Blogging And Google

by William on May 31, 2010

Accessibility

Categories

Tags

Upload Details

Usage Rights

2 Embeds 457

Statistics

Module 1 Intro To Blogging And Google — Presentation Transcript

http://onlinebusinessmalaysia.com	456
http://www.slideshare.net	1