BIT III Chapter 5
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  • 1.  
  • 2. Overview
    • Social media applications inform, educate, and entertain people through online media
    • A social networking application allows users to create profiles for sharing information about themselves and designate as friends or contacts users with whom they share a common interest
      • Facebook
      • LinkedIn
      • MySpace
      • Twitter
    Chapter 5: Connecting People
  • 3. Overview Chapter 5: Connecting People
  • 4. Common Features of Social Networking Applications
    • Status messages display a current location, activity, or thought
    • Friends and contacts are those with whom you share a common interest
      • Second-level contacts
      • Extended contacts
    • Your profile contains personal information
      • Name, E-mail address, Gender, Age, Location, Photograph
    Chapter 5: Connecting People
  • 5. Common Features of Social Networking Applications Chapter 5: Connecting People
  • 6. Common Features of Social Networking Applications
    • Social networking sites can access your e-mail address book and find people who you already know
    • Facebook and LinkedIn can suggest people whom you might know because you share common friends or profile information
    • You can search for certain groups of people
    Chapter 5: Connecting People
  • 7. Connecting with Friends on Facebook
    • In December 2009, Facebook reported that more than 30 million people had signed up
      • The number of Facebook users has more than doubled in 2009
    • Your profile on Facebook contains a variety of pages and tabs where you can share information with your friends
    Chapter 5: Connecting People
  • 8. Connecting with Friends on Facebook Chapter 5: Connecting People
  • 9. Connecting with Friends on Facebook
    • Facebook’s Wall tab displays a blog-style page on which you can update your status message
    • Other tabs include Photos, Boxes, and Notes
    • Your News Feed is a log of several actions you might take
    Chapter 5: Connecting People
  • 10. Connecting with Friends on Facebook
    • Facebook has thousands of applications that are available to users
    • Facebook partnered with third-party developers to develop applications
    Chapter 5: Connecting People
  • 11. Connecting with Friends on Facebook
    • The Application Directory page displays featured applications, applications organized by category, recommended applications, and information about applications
    Chapter 5: Connecting People
  • 12. Connecting with Friends on Facebook Chapter 5: Connecting People
  • 13. Connecting with Friends on Facebook
    • Social networks have a privacy policy that describes how they will use your personal information
    • Facebook allows you to specify privacy settings for your personal information
    • Applications can gather information from your profile
    • Profiles can be indexed so that they are searchable
    Chapter 5: Connecting People
  • 14. Connecting with Friends on Facebook
    • An effective way to organize your friends and control what they can access is to create a Friend List
      • Group friends based on relationship
      • You can assign specific privacy policies to each list
    Chapter 5: Connecting People
  • 15. Connecting with Friends on Facebook Chapter 5: Connecting People
  • 16. Connecting with Friends on Facebook Chapter 5: Connecting People
  • 17. Business and Professional Networking with LinkedIn
    • LinkedIn connects people with professional colleagues
    • More than 33 million members in 2009
    • LinkedIn profiles display:
      • Current and previous work experience
      • Education
      • Web site or blog
      • Recommendations
      • Interests
      • Honors and awards
    Chapter 5: Connecting People
  • 18. Business and Professional Networking with LinkedIn Chapter 5: Connecting People
  • 19. Business and Professional Networking with LinkedIn
    • Professional networks on LinkedIn can be helpful when you are seeking employment
    • You can search for a job using the Jobs link on the top navigation bar and entering your search terms
    • Search results display your contacts that know the person who posted the job
    Chapter 5: Connecting People
  • 20. Business and Professional Networking with LinkedIn Chapter 5: Connecting People
  • 21. Business and Professional Networking with LinkedIn
    • LinkedIn’s people search capability also helps you to identify people who share the same professional interests
    • You can contact people of interest with InMail, LinkedIn’s e-mail service
    • Most companies use LinkedIn as a recruiting tool for finding prospective employees
      • Companies can review an applicant’s credentials and reviews prior to a job interview
    Chapter 5: Connecting People
  • 22. Business and Professional Networking with LinkedIn
    • Most social networks are free, but some charge a fee for additional services
    Chapter 5: Connecting People
  • 23. Connecting People with Special Interests
    • Special-purpose social networks connect targeted groups of people with similar interests or situations
      • People who enjoy similar activities
      • People who support the same charitable causes or organizations
      • People who share the same common goals
    • Bloggers and Web site owners can build an online community around their Web sites
      • Go2Web20
    Chapter 5: Connecting People
  • 24. Connecting People with Special Interests Chapter 5: Connecting People
  • 25. Connecting People with Special Interests
    • Using Meetup, people can find nearby activity partners who share common interests
    • Displays listings of happenings around the world
    • Users first create a profile, and then browse, join, or create groups
    Chapter 5: Connecting People
  • 26. Connecting People with Special Interests
    • On the PatientsLikeMe Web site, patients with life-changing conditions reach out to other in similar situations
      • Seek support
    Chapter 5: Connecting People
  • 27. Connecting People with Special Interests
    • SlideShare is an online community and repository for people to share PowerPoint presentations and other documents
      • Great source of information for topics of interest
    Chapter 5: Connecting People
  • 28. Connecting People with Special Interests
    • Social activists and nonprofit organizations have found the value in social networking for increasing awareness
    • Facebook’s Causes application provides members who support a cause with tools to share information
    Chapter 5: Connecting People
  • 29. Connecting People with Special Interests Chapter 5: Connecting People
  • 30. Connecting People with Special Interests
    • Social networking sites for charities
      • Network for Good
    Chapter 5: Connecting People
  • 31. Connecting People with Special Interests
    • Ning is a Web-based application allowing members to create custom social networks for online communities for niche markets
      • Provides technology infrastructure
      • Offers blogs, wikis, event calendars, and RSS feeds
      • More than 6 million frequent visitors
      • More than 240,000 active social networks
    Chapter 5: Connecting People
  • 32. Connecting People with Special Interests Chapter 5: Connecting People
  • 33. Social Networks Created by the Ning Platform Chapter 5: Connecting People
  • 34. Connecting People with Special Interests
    • The Long Tail can be applied to the social networking world
      • Most popular communities interest the most people
    Chapter 5: Connecting People
  • 35. Twitter
    • Twitter allows people to keep in touch with each other by exchanging short messages of 140 characters or less
    • Online application for creating a social network
    • Tweeting is the process of sending a message on Twitter
    • Retweets are forwards of a message that you sent
    • Shortened URLs point users to a Web site containing more than 140 characters
    Chapter 5: Connecting People
  • 36. Twitter Chapter 5: Connecting People
  • 37. Twitter Chapter 5: Connecting People
  • 38. Twitter Chapter 5: Connecting People
  • 39. Twitter
    • TweetDeck is a Twitter client application that organizes tweets into columns based on who sent them, the type of tweet, or the results of a keyword or hashtag
    Chapter 5: Connecting People
  • 40. Twitter
    • WeFollow is one of several directories of Twitter users
    • Add yourself to WeFollow if you want to be found on Twitter more easily
    • Twitter network can be a beneficial source of information
    Chapter 5: Connecting People
  • 41. Twitter Applications Chapter 5: Connecting People
  • 42. Twitter
    • URL shorteners are Web applications that encode a long URL in order to create a shorter, equivalent URL
      • Shortening service
      • Often with 18 to 25 characters
      • Requires a visit to an intermediate Web server
        • Service may track statistics
      • Beneficial when you do not want to include a long URL
    Chapter 5: Connecting People
  • 43. Twitter Chapter 5: Connecting People
  • 44. Twitter Chapter 5: Connecting People
  • 45. Twitter
    • Many Twitter clients and phone applications include image-posting capabilities
    Chapter 5: Connecting People
  • 46. Business Uses of Social Networking
    • The Conversation Prism shows the vast choices available in social media and their applications to business
    Chapter 5: Connecting People
  • 47. Business Uses of Social Networking Chapter 5: Connecting People
  • 48. Business Uses of Social Networking
    • Fan pages on Facebook are marketing tools with which companies can:
      • Share information
      • Promote products
      • Offer special deals or coupons to customers
    Chapter 5: Connecting People
  • 49. Business Uses of Social Networking Chapter 5: Connecting People
  • 50. Business Uses of Social Networking
    • Companies can create social networking sites to build relationships with employees and customers
      • IBM employees use the Blue Pages network
      • My Starbucks Idea
    • Customer Relationship Management (CRM) describes a set of tools that companies employ to manage customers
      • Social CRM is an extension allowing organizations to monitor conversations on various social networks
    Chapter 5: Connecting People
  • 51. Business Uses of Social Networking Chapter 5: Connecting People
  • 52. Business Uses of Social Networking Chapter 5: Connecting People
  • 53. Summary
    • Social networks provide tools for connecting people both personally and professionally
      • Facebook
      • LinkedIn
    • Ning enables people with specific interests to share information
    • Businesses can use social networks within their organizations
    • Social CRM software assists in finding, tracking, and responding to issues that arise from social networking sites such as Facebook or Twitter
    Chapter 5: Connecting People
  • 54. Chapter 5 Complete