The Pradigm of Donor Relations CommunicationsPresentation Transcript
A Paradigm Shift: Next Practices
Lynne M. Wester
Involvement vs. Commitment
We innovate not for the sake of
being different but because it
challenges us to move forward and
shed the old guards of the past
while challenging conventional
Too Much Looks Like Everything Else
Creativity + Implementation =
“The Bad Clip Art Slide”
• For every failure we had we had spreadsheets
that looked awesome.
• “ If anything goes bad then I did it. If anything
goes semi-good then we did it. If anything
goes real good then you did it.”
– Bear Bryant
Who Are You?
• More imaginative and courageous
• All we need to do is to write brilliantly,
package it superbly, and to present it in a way
that will captivate, thrill and inspire
WE MUST NOT:
Changing the Face of Communication
• Lynne M. Wester
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