Social Media and Donor Relations, AStrategy for Success! Lynne M. Wester
ROAD MAP•Introduction to Social Media•Steps to create your Social Media plan•Social Media tools•Bringing it all together
WHAT IS SOCIAL MEDIA? “Social media is the ongoing conversation of the planet. It is the source of news, it is the connector to the giant multi-celled organism called planet Earth. As time goes on, social media is my home on the internet. It is my home page, the place where I spend the most time. It is where I do business. It is where I hang out with friends. It’s where I find out about new movies, television and other products. It is my diary. Looking back on my wall, I have a history that is far richer than any diary or journal.” Kurt Sonderegger, VP Marketing, Ploom, http://www.ploom.com
•Hootsuite is my preferred twitter management app.•Great for event promotion and creating “buzz”•Can create a twitter name and/or hashtag for your event.•Hashtag is a favorite tool of conferences and eventorganizers and a great way for twitter users to organizethemselves.•Hashtag usage can be tracked in real-time by usingservices like Twitterfall.com, Hashtags.org or Twilert.com.•Retweet function allows “followers” to easily spread themessage about your event in real-time.
You Tube is the #2 search engine•Great place for video marketing•Pre-interview keynote speakers for aconference, viral invitation from alumni, dean orUniversity President or Official for reunion orhomecoming celebration.•Overlay ads are an excellent way of redirectingusers to your external website or to an onlineevent registration website where visitors canbuy tickets to your event.•YouTube videos can be easily shared onFacebook and other social media channels.
FOURSQUARE • Point out traditions • Tell a donor story ie, the XYZ science building • Share little known facts • Share information about landmarks, buildings, and addresses • Address questions • Offer rewards and badges to encourage exploration the campus • Share traditions of the school • Receive advice from alumni