Summit 2010   OPTIMIZING ENGAGEMENT   Donor Relations Best Practices Lynne M. Wester Yeshiva University
  Summit 2010   OPTIMIZING ENGAGEMENT   Donor Relations and Stewardship Defined: Donor relations  is the comprehensive eff...
  Summit 2010   OPTIMIZING ENGAGEMENT   <ul><li>Defining Donor Relations and Stewardship, The Process: </li></ul><ul><li>B...
  Summit 2010   OPTIMIZING ENGAGEMENT   <ul><li>The Best Practices Initiative </li></ul><ul><li>Work in teams based upon c...
  Summit 2010   OPTIMIZING ENGAGEMENT   <ul><li>Best Practice Areas of Focus </li></ul><ul><li>Gift Acceptance   </li></ul...
  Summit 2010   OPTIMIZING ENGAGEMENT   <ul><li>Best Practice Areas of Focus </li></ul><ul><li>Acknowledgment </li></ul><u...
  Summit 2010   OPTIMIZING ENGAGEMENT   <ul><li>Best Practice Areas of Focus </li></ul><ul><li>Recognition </li></ul><ul><...
  Summit 2010   OPTIMIZING ENGAGEMENT   <ul><li>Best Practice Areas of Focus </li></ul><ul><li>Stewardship and Reporting  ...
  Summit 2010   OPTIMIZING ENGAGEMENT   <ul><li>Best Practice Areas of Focus </li></ul><ul><li>Metrics </li></ul><ul><li>I...
  Summit 2010   OPTIMIZING ENGAGEMENT   <ul><li>Best Practice Ideas </li></ul><ul><li>Gift Acceptance   </li></ul><ul><ul>...
  Summit 2010   OPTIMIZING ENGAGEMENT   <ul><li>Best Practice Ideas </li></ul><ul><li>Stewardship and Reporting   </li></u...
  Summit 2010   OPTIMIZING ENGAGEMENT   <ul><li>Questions? </li></ul><ul><li>Thoughts? </li></ul><ul><li>Suggestions? </li...
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Dr best practices2010 lmw

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Dr best practices2010 lmw

  1. 1. Summit 2010 OPTIMIZING ENGAGEMENT Donor Relations Best Practices Lynne M. Wester Yeshiva University
  2. 2. Summit 2010 OPTIMIZING ENGAGEMENT Donor Relations and Stewardship Defined: Donor relations is the comprehensive effort of any nonprofit that seeks philanthropic support to ensure that donors experience high-quality interactions with the organization that foster long-term engagement and investment. This effort is commonly thought to have five elements— gift acceptance , gift management , acknowledgement , donor recognition , and reporting —that together support the acquisition and retention of donors.
  3. 3. Summit 2010 OPTIMIZING ENGAGEMENT <ul><li>Defining Donor Relations and Stewardship, The Process: </li></ul><ul><li>Broad Descriptions </li></ul><ul><li>Peer Review </li></ul><ul><li>Board Review </li></ul><ul><li>Editing and Final Approval </li></ul>
  4. 4. Summit 2010 OPTIMIZING ENGAGEMENT <ul><li>The Best Practices Initiative </li></ul><ul><li>Work in teams based upon category </li></ul><ul><li>Setting recommendations that the group can agree on </li></ul><ul><li>Reviewing and editing for content, size and scope </li></ul><ul><li>Bring to the ADRP executive committee for review </li></ul><ul><li>Have endorsed by the ADRP board of directors </li></ul>
  5. 5. Summit 2010 OPTIMIZING ENGAGEMENT <ul><li>Best Practice Areas of Focus </li></ul><ul><li>Gift Acceptance </li></ul><ul><li>Standards and systems that address a variety of issues institutions consider before accepting gifts, including the procedure by which proposed gifts are reviewed, the gift levels required to endow funds, name physical spaces, and/or qualify for membership in giving societies, gift agreements.   </li></ul>
  6. 6. Summit 2010 OPTIMIZING ENGAGEMENT <ul><li>Best Practice Areas of Focus </li></ul><ul><li>Acknowledgment </li></ul><ul><li>Standards and procedures for generating and delivering accurate, timely and meaningful acknowledgments (including, but not limited to letters, receipts, phone calls, visits, emails and other electronic communications, etc .) Other topics may include acknowledgment of donor milestones (i.e., first time donors, consecutive giving, pledge completion) as well as memorial and honorific gift acknowledgments and notifications.   </li></ul>
  7. 7. Summit 2010 OPTIMIZING ENGAGEMENT <ul><li>Best Practice Areas of Focus </li></ul><ul><li>Recognition </li></ul><ul><li>Opportunities and methods for appropriate and meaningful donor recognition including such factors as donors' preferences (i.e. anonymity) and institutional culture and values. Examples include giving societies, honor rolls, websites, printed and electronic publications (newsletters, annual reports, etc.), external publicity (press releases), plaques, donor walls, events, awards, and mementos.  </li></ul>
  8. 8. Summit 2010 OPTIMIZING ENGAGEMENT <ul><li>Best Practice Areas of Focus </li></ul><ul><li>Stewardship and Reporting </li></ul><ul><li>Standards and systems to demonstrate fiscal stewardship (i.e. prudent investment and spending in accordance with donors' expectations), to convey ongoing appreciation, and report on programmatic impact of philanthropic support (including but not limited to unrestricted, endowment, facility, planned gifts.)  </li></ul>
  9. 9. Summit 2010 OPTIMIZING ENGAGEMENT <ul><li>Best Practice Areas of Focus </li></ul><ul><li>Metrics </li></ul><ul><li>Industry practices to measure impact of stewardship/donor relations initiatives, such as donor surveys, interviews and focus groups.  </li></ul>
  10. 10. Summit 2010 OPTIMIZING ENGAGEMENT <ul><li>Best Practice Ideas </li></ul><ul><li>Gift Acceptance </li></ul><ul><ul><ul><li>gift societies </li></ul></ul></ul><ul><ul><ul><li>standardized gift agreements </li></ul></ul></ul><ul><ul><ul><li>DBOR on gift receipts </li></ul></ul></ul><ul><li>Acknowledgment </li></ul><ul><ul><ul><li>Turn around time </li></ul></ul></ul><ul><ul><ul><li>Gift leveling </li></ul></ul></ul><ul><ul><ul><li>In Memoriam/ In honor of Cards </li></ul></ul></ul><ul><li>Recognition </li></ul><ul><ul><ul><li>Donor honor rolls </li></ul></ul></ul><ul><ul><ul><li>Donor walls </li></ul></ul></ul><ul><ul><ul><li>First time donor packets </li></ul></ul></ul><ul><ul><ul><li>Events </li></ul></ul></ul>
  11. 11. Summit 2010 OPTIMIZING ENGAGEMENT <ul><li>Best Practice Ideas </li></ul><ul><li>Stewardship and Reporting </li></ul><ul><ul><li>Endowment Reports </li></ul></ul><ul><ul><li>Scholarship Communications </li></ul></ul><ul><ul><li>Custom Stewardship Plans </li></ul></ul><ul><ul><li>Blanket Stewardship Plans </li></ul></ul><ul><ul><li>State of the Endowment Letters </li></ul></ul><ul><li>Metrics </li></ul><ul><ul><li>Tiered approach </li></ul></ul><ul><ul><li>Quantitative approach </li></ul></ul>
  12. 12. Summit 2010 OPTIMIZING ENGAGEMENT <ul><li>Questions? </li></ul><ul><li>Thoughts? </li></ul><ul><li>Suggestions? </li></ul><ul><li>[email_address] </li></ul><ul><li>Friend me on Facebook! </li></ul>Thank You!!

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