Casedrinnovation

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Casedrinnovation

  1. 1. 1 Dancing on the Edge: Pushing the Limits of Innovation in Your Program Lynne M. Wester Yeshiva University
  2. 2. COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 2 Road Map to the Edge: • Innovation’s Meaning and Importance • Aspects of Innovation • Steps for Success • Don’t be Afraid • How Does Innovation apply to Donor Relations • Key Take Aways
  3. 3. What does Innovation mean to me? • "Innovation is the only sustainable competitive advantage" says Philip Kotler • We innovate not for the sake of being different but because it challenges us to move forward and shed the old guards of the past while challenging conventional wisdom. • We’ve always done it that way is no longer acceptable! COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 3
  4. 4. 4 Aspects of Innovation • innovation driver • innovation strategy • innovation implementation • Assessment • Good Ideas that Work! COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 4
  5. 5. Making it Possible COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 5
  6. 6. Salient Points • More than just an idea • Communication and strategy • Creativity + Implementation = Innovation COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 6
  7. 7. Steps For Success • In the event the implementation does not go to plan, what is your escape plan? • Risk vs Benefit Analysis – Sounds fancy huh? – Stumbling Blocks – People and Cheerleaders – What milestones should there be in the development of this idea? COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 7
  8. 8. Fear is innovation's mortal enemy • Ego – I won’t support an idea that I didn’t come up with. • Politics – We will look bad since this is our area of responsibility. • Security — I’ve worked hard to get where I’m at and this is risky. I could loose everything. • Success/Change – We are doing great with what we have. Why would we want to change? COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 8
  9. 9. How to Lessen Fear: • Follow the law of feedback: This states there is no failure, only feedback. Successful people look at failure as an "event," an opportunity to embrace learning in the process of success. • Encourage and reward autonomy: Honor ideas that challenge accepted norms and objectives. • Support creative experiments: Encourage all brainstorming and input that serves the mission of the organization. COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 9
  10. 10. Failure = F+ • Failure is inevitable and Should be Celebrated! • The ROI of ROF • Scott Cook's advice - "for every failure we had we had spreadsheets that looked awesome." • Will people really die if you reformat the way you send out an email? COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 10
  11. 11. Innovation and Donor Relations • Is there a better way to do this? • What are some ways that we can better serve our donors? • What is someone else doing that we’re not? • Is there an app for that? • Making Innovation a Priority COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 11
  12. 12. Ideas to Inspire • Endowment Reports • Event Printing • Engaging Young Alumni • Reaching Your Students • Digital Communications COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 12
  13. 13. Questions? Comments? • Lynne Wester • wester@yu.edu • www.donorrelationsguru.com • Friend me on Facebook • Follow me on Twitter @donorguru COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 13

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