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  • 1. Lynne Wester Yeshiva Univeristy Paull Young Charity: Water Peter Panepento The Chronicle of Philanthropy featuring Building Donor Relationships That Last December 8, 2011
  • 2. Donor Relationships 2 Webinar Host: Peter Panepento Assistant Managing Editor The Chronicle of Philanthropy
  • 3. Donor Relationships 3 Speakers: Lynne Wester Director of Stewardship and Donor Recognition Yeshiva University
  • 4. Donor Relationships 4 Paull Young Director of Digital Engagement Charity: Water
  • 5. Donor Relationships 5 Speakers: Lynne Wester Director of Stewardship and Donor Recognition Yeshiva University
  • 6. Donor Relationships 6 8 to 10 sentences Acknowledgment Best Practices
  • 7. Donor Relationships 8 Receipt and acknowledgment are NOT the same. Acknowledgment Best Practices
  • 8. Donor Relationships 9 Acknowledgment Best Practices Hand-signed is best. No machines, please.
  • 9. Donor Relationships 10 Do your research. Acknowledgment Best Practices
  • 10. Donor Relationships Thank in kind. Let the medium speak. Acknowledgment Best Practices 10
  • 11. Donor Relationships www.donorrelationsguru.com/home/tgas Acknowledgment Swaps 11
  • 12. Donor Relationships 12 Thank-a-Donor Week • Four days; Two campuses • Goal: 1,000 Notes • Total Expenditure: $3000
  • 13. Donor Relationships 1 3 Thank-a-Donor Week •1,428 Notes • Sent them out at Thanksgiving • Scholarship Donors • President’s Society Donors • Cost Approx. $1.50 per note • Value = Priceless!!
  • 14. Donor Relationships Blanketing Your Donors 14
  • 15. Donor Relationships 2 Blanketing Your Donors
  • 16. Donor Relationships Digital Donor Relations www.yu.edu/support/gratitude 16