2014 big12socialmedia

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2014 big12socialmedia

  1. 1. 1
  2. 2. 2
  3. 3. ROAD MAP •Introduction to Social Media •Social Media tools •Social Media plan •Bringing it all together 3
  4. 4. 4
  5. 5. Too much of this: 5
  6. 6. “Social Media is Like a Cocktail Party: Listen, Then Respond”Photo Credit: The Dana Files 6
  7. 7. 7
  8. 8. Define your strategy: 1. Who is your intended audience? 2. Where is your audience? 3. Engage your audience in 3-4 platforms and cross-promote. 4. Continue to build relationships and engage in conversation. Strategic Planning 9
  9. 9. 10 Managing Identities
  10. 10. 11
  11. 11. 13
  12. 12. Donor Badges 16
  13. 13. 19 SHARING IS CARING
  14. 14. Little Things Matter! 21
  15. 15. = Best thing since sliced bread! 22
  16. 16. 23
  17. 17. FOURSQUARE • Point out traditions • Tell a donor story i.e., the XYZ science building • Share little-known facts • Share information about landmarks, buildings, and addresses • Address questions • Offer rewards and badges to encourage exploration of the campus • Share traditions of the school • Receive advice from alumni 24
  18. 18. 25 CALENDARING
  19. 19. CALENDARING
  20. 20. GOALS and METRICS •What does success look like? •Increase Revenue? •Engage alumni? •Peer to Peer? •Campaign Awareness? •Mentions across the sphere? •Spread Influence? 28
  21. 21. Staffing Models Full Time Social Media Professional Team/Staff Sharing Part time position within already developed department Outsourcing 29
  22. 22. Free Social Media Monitoring ToolsImage Credit: Hamed Saber
  23. 23. QUESTIONS? COMMENTS? •Lynne Wester •lynne@donorrelationsguru.com •www.donorrelationsguru.com •Friend me on Facebook •Follow me on Twitter @donorguru 31

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