2014 big12annualgi ving

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2014 big12annualgi ving

  1. 1. Donor Relations and Stewardship to Engage Annual Giving Donors Lynne M. Wester @donorguru
  2. 2. Road Map • Why Annual Donors Matter • What if? • Status Quo? • Techniques • Best Practices
  3. 3. Why Annual Donors Matter • Small and Mighty • Grants, Rankings and Other Beasts • Retention Percentage • Test Donors • Pipeline
  4. 4. What if? • You were able to raise your first time donor retention from 48% to 58%? • What would that means in terms of $s and Donors? • How does that effect your pipeline? • Happy Donors tell… • Unhappy Donors tell…
  5. 5. Status Quo? • Receipt within 48 hours • Acknowledgment within…? • Is that all? • Don’t send a decal, magnet, pen, etc • Don’t ask again right away
  6. 6. Techniques • First Time Donors Need their own program
  7. 7. Segments to Watch For • Loyal Donors • Married Alums • Dual Degrees • Widowed Donors/Golden Oldies • Monthly Donors • Employees/Faculty/Staff • Recent Graduates/Younger Donors • Digital Donors
  8. 8. Ideas • Focus on endurance of gift, not size of gift • One special touch a year aimed at their population • Channel Matters • Tell Stories • Show Impact
  9. 9. Best Practices
  10. 10. LUST
  11. 11. LUST
  12. 12. Report Impact
  13. 13. The BEST!!
  14. 14. Thank You, Questions? • Lynne M. Wester • www.donorrelationsguru.com • @donorguru

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