2014 an eventful year   sw

Like this? Share it with your network

Share
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
359
On Slideshare
359
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
2
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. educellc.com   Leveraging  Campaign  Events  to  Move  Message  and  Money   1   An  Event-­‐full  Year:     The  Strategy  Behind   Successful  Events   Lynne  Wester  &  Sarah  Winkler  
  • 2. educellc.com   Yawn…  WADITW   An  Event-­‐full  Year:  The  Strategy  Behind  Successful  Events   2  donorrelaHonsguru.com  
  • 3. educellc.com   In  the  span  of  a  Calendar    Year:   •  Homecoming   •  Reunion   •  Board  Mee1ngs/Retreats   •  Commencement   •  Spor1ng  Events   •  Giving  Society  Events   •  Alumni  Awards   •  College/Unit  Signature  Events   •  Vendor/Employer  Partnerships   •  Volunteer  Gatherings   •  State  of  the  University  Address   •  Affinity  Events   •  Regional  Programming   An  Event-­‐full  Year:  The  Strategy  Behind  Successful  Events   3  donorrelaHonsguru.com  
  • 4. educellc.com   Events:  Taking  the  Story  3-­‐D   An  Event-­‐full  Year:  The  Strategy  Behind  Successful  Events  4  donorrelaHonsguru.com  
  • 5. educellc.com   Who  is  Listening?   •  Donors  and  Prospects   •  Trustees   •  Regional  Audiences   •  Volunteers   •  Alumni   •  Faculty  and  Staff     •  Students  and  Parents   •  External  Community   An  Event-­‐full  Year:  the  strategy  behind  successful  events   5  donorrelaHonsguru.com  
  • 6. educellc.com     A  well  thought  out  strategy  is     imperaHve  to  the  success     of  events.   An  Event-­‐full  Year:  The  Strategy  Behind  Successful  Events   6  donorrelaHonsguru.com  
  • 7. educellc.com   Event  Strategy     •  Long  View   •  IntenHonal   •  Considers  different  audience  tracks   •  Measures  success  and  outcomes   •  Repurposes  assets   An  Event-­‐full  Year:  The  Strategy  Behind  Successful  Events  7  donorrelaHonsguru.com  
  • 8. educellc.com   An  Event-­‐full  Year:  The  Strategy  Behind  Successful  Events   8   Tell  the  right  stories     to  the  right  people   at  the  right  Hme.   donorrelaHonsguru.com  
  • 9. educellc.com   Plan  your  strategy   •  By  intenHon:  consultaHve,  stewardship,  discovery,  flypaper   •  By  locaHon:  specific  campuses,  ciHes,  regions,  countries   •  By  audience:  leadership,  major,  annual  giving,  parents,  faculty,   staff   •  By  Hmeframe:  annually,  specific  milestones,  campaign  phase   An  Event-­‐full  Year:  The  Strategy  Behind  Successful  Events  9  donorrelaHonsguru.com  
  • 10. educellc.com   An  Event-­‐full  Year:  The  Strategy  Behind  Successful  Events  10  donorrelaHonsguru.com  
  • 11. educellc.com   An  Event-­‐full  Year:  the  strategy  behind  successful  events   11  donorrelaHonsguru.com  
  • 12. educellc.com   An  Event-­‐full  Year:  The  Strategy  Behind  Successful  Events   12  donorrelaHonsguru.com  
  • 13. educellc.com   An  Event-­‐full  Year:  The  Strategy  Behind  Successful  Events  13  donorrelaHonsguru.com  
  • 14. educellc.com   An  Event-­‐full  Year:  The  Strategy  Behind  Successful  Events   14  donorrelaHonsguru.com  
  • 15. educellc.com   An  Event-­‐full  Year:  The  Strategy  Behind  Successful  Events  15  donorrelaHonsguru.com  
  • 16. educellc.com   16  donorrelaHonsguru.com   An  Event-­‐full  Year:  The  Strategy  Behind  Successful  Events  
  • 17. educellc.com   An  Event-­‐full  Year:  The  Strategy  Behind  Successful  Events   17  donorrelaHonsguru.com  
  • 18. educellc.com   An  Event-­‐full  Year:  the  strategy  behind  successful  events   18  donorrelaHonsguru.com   An  Event-­‐full  Year:  The  Strategy  Behind  Successful  Events  
  • 19. educellc.com   An  Event-­‐full  Year:  The  Strategy  Behind  Successful  Events   19  donorrelaHonsguru.com  
  • 20. educellc.com   An  Event-­‐full  Year:  The  Strategy  Behind  Successful  Events  20  donorrelaHonsguru.com  
  • 21. educellc.com   On  the  Road   •  Audience   •  Targeted  regional  audiences  –  alumni,  locaHon-­‐specific  prospects   •  Event  Types   •  Tiered  approach  –  match  scale  and  chronology   •  College/Unit  signature  events   •  Leveraging  an  appearance  –  presidenHal  schedule,  academic  conference   •  Messaging  OpportuniHes   •  Bringing  your  mission  to  life   •  ConnecHng  directly  with  regional  interests   An  Event-­‐full  Year:  The  Strategy  Behind  Successful  Events  21  donorrelaHonsguru.com  
  • 22. educellc.com   An  Event-­‐full  Year:  the  strategy  behind  successful  events   22  donorrelaHonsguru.com  
  • 23. educellc.com   An  Event-­‐full  Year:  the  strategy  behind  successful  events   23  
  • 24. educellc.com   An  Event-­‐full  Year:  The  Strategy  Behind  Successful  Events   24  donorrelaHonsguru.com  
  • 25. educellc.com   Be  a  Change  Agent   •  Insist  on  events  with  intenHon   •  Set  and  then  follow  the  established  guidelines  and  standards   •  Help  tell  the  right  stories  to  the  right  people  at  the  right  Hme   An  Event-­‐full  Year:  The  Strategy  Behind  Successful  Events  25  donorrelaHonsguru.com  
  • 26. educellc.com   Thank  You,  Contact  Us   Sarah  Winkler   www.educellc.com   Lynne  Wester   @donorguru   www.donorrelaHonsguru.com   An  Event-­‐full  Year:  The  Strategy  Behind  Successful  Events  26  donorrelaHonsguru.com