2013 ymcancday
 

2013 ymcancday

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2013 ymcancday 2013 ymcancday Presentation Transcript

  • Stewardship and Donor Relations Lynne Wester Donor Relations Guru @donorguru
  • Donor Relations Stewardship and Impact reporting Acknowledgment Recognition Engagement Retention Growth Influence Nondonors
  • 3 Donor Relations and Stewardship • Is there a better way to do this? • What are some ways that we can better serve our donors? • What is someone else doing that we’re not? • Making innovation a priority • Idea + Implementation = Innovation View slide
  • We Need to Understand • What they want • How to deliver • Treading water and assuming is dangerous 4 View slide
  • Don’t Overlook the Obvious
  • Time to Make Waves! • Retention rates among first year donors to your YMCA? • What is your member donor percentage? • What does success look like? • YU Then: Retention 48% • YU Now: Retention 72% • Impact and opportunity
  • The Facts:
  • Leveled Touches
  • Data Drives Strategy • Loyalty Donors • First Time Donors • Planned Giving Donors • Mid Level Donors • 110% ... The next frontier • Monthly Donors • Anyone who needs extra Stewardship 9
  • 11 Theory
  • In Practice at
  • It’s not about You!
  • 15 Involve Others
  • Those That Benefit, Thank 16
  • Give a Helping Hand
  • Putting a Face to the Dollars
  • Better Together
  • Making Print Magical 20
  • The Power of Storytelling
  • Simplicity Doesn’t Mean Simple
  • Questions? Thank You! 23 • Lynne Wester • www.donorrelationsguru.com • Follow me on Twitter @donorguru