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Donor Appreciation:
Experiences They Will Never Forget
Lynne M. Wester
@donorguru
Why is Stewardship Important?
• If a donor is stewarded properly he or she is more
likely to continue to give
• 93% of ind...
Drive the Point Home
• 61% of donors would increase their donations
if they had greater access to information
about an org...
What We Think Donors Want
• Gifts
• Plaques
• Certificates
• Donor Honor Roll
What Donors Really Want!
• Access
• Information
• Experiences
What Type of Access?
• To Leaders
• To Facilities
• To Services
What Information is Most Important?
• Impact Reports
• Insider Information
• Evidence-based measures
of progress, outcomes...
Experiences They Will Never Forget
• Tours
• Events
• Meetings with Beneficiaries
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2013 ymcanc experiences

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Transcript of "2013 ymcanc experiences"

  1. 1. Donor Appreciation: Experiences They Will Never Forget Lynne M. Wester @donorguru
  2. 2. Why is Stewardship Important? • If a donor is stewarded properly he or she is more likely to continue to give • 93% of individual donors would definitely or probably give again the next time they were asked if a charity thanked them promptly, in a personal way and followed up later with a meaningful report on the program they had funded. • 64% would give a larger gift • 74% would continue to give indefinitely » (Source: Penelope Burke – Donor Centered Fundraising)
  3. 3. Drive the Point Home • 61% of donors would increase their donations if they had greater access to information about an organization’s performance and use of their funds » (Source: Adrian Sargeant – Robert F. Hartsook Chair in Fundraising, The Center on Philanthropy at the University of Indiana)
  4. 4. What We Think Donors Want • Gifts • Plaques • Certificates • Donor Honor Roll
  5. 5. What Donors Really Want! • Access • Information • Experiences
  6. 6. What Type of Access? • To Leaders • To Facilities • To Services
  7. 7. What Information is Most Important? • Impact Reports • Insider Information • Evidence-based measures of progress, outcomes and impact
  8. 8. Experiences They Will Never Forget • Tours • Events • Meetings with Beneficiaries
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