2013 ymcanc experiences

188
-1

Published on

Published in: Health & Medicine, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
188
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

2013 ymcanc experiences

  1. 1. Donor Appreciation: Experiences They Will Never Forget Lynne M. Wester @donorguru
  2. 2. Why is Stewardship Important? • If a donor is stewarded properly he or she is more likely to continue to give • 93% of individual donors would definitely or probably give again the next time they were asked if a charity thanked them promptly, in a personal way and followed up later with a meaningful report on the program they had funded. • 64% would give a larger gift • 74% would continue to give indefinitely » (Source: Penelope Burke – Donor Centered Fundraising)
  3. 3. Drive the Point Home • 61% of donors would increase their donations if they had greater access to information about an organization’s performance and use of their funds » (Source: Adrian Sargeant – Robert F. Hartsook Chair in Fundraising, The Center on Philanthropy at the University of Indiana)
  4. 4. What We Think Donors Want • Gifts • Plaques • Certificates • Donor Honor Roll
  5. 5. What Donors Really Want! • Access • Information • Experiences
  6. 6. What Type of Access? • To Leaders • To Facilities • To Services
  7. 7. What Information is Most Important? • Impact Reports • Insider Information • Evidence-based measures of progress, outcomes and impact
  8. 8. Experiences They Will Never Forget • Tours • Events • Meetings with Beneficiaries

×