Creativity + Implementation =
“The Bad Clip Art Slide”
We innovate not for the sake of
being different but because it
challenges us to move forward and
shed the old guards of the past
while challenging conventional
• For every failure we had we had spreadsheets
that looked awesome.
• “ If anything goes bad then I did it. If anything
goes semi-good then we did it. If anything
goes real good then you did it.”
– Bear Bryant
Who Are You?
• More imaginative and courageous
• All we need to do is to write
brilliantly, package it superbly, and to present
it in a way that will captivate, thrill and inspire
In Practice at
It’s not about You!
Making Print Magical
The Power of Storytelling
WE MUST NOT:
Changing the Face of Communication
• Lynne M. Wester
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