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2013 wpg paradigm
 

2013 wpg paradigm

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  • A drunken stranger who comes up to you in the street and rambles on at you, you just want him to get out of the way as soon as possible.
  • http://www.youtube.com/watch?v=L_L1044MHHA

2013 wpg paradigm 2013 wpg paradigm Presentation Transcript

  • NEXT PRACTICES: THE PARADIGM SHIFT IN DONOR RELATIONS Lynne M. Wester @donorguru
  • Donor Relations Stewardship and Impact reporting Acknowledgment Recognition Engagement Retention Growth Influence Nondonors
  • Too Much Looks Like Everything Else
  • Why Not?
  • Creativity + Implementation = Innovation “The Bad Clip Art Slide”
  • We innovate not for the sake of being different but because it challenges us to move forward and shed the old guards of the past while challenging conventional wisdom.
  • FAILURE • For every failure we had we had spreadsheets that looked awesome. • “ If anything goes bad then I did it. If anything goes semi-good then we did it. If anything goes real good then you did it.” – Bear Bryant
  • Who Are You?
  • Decision Time
  • WE NEED: • More imaginative and courageous communications • All we need to do is to write brilliantly, package it superbly, and to present it in a way that will captivate, thrill and inspire
  • 12 Theory
  • In Practice at
  • It’s not about You!
  • Making Print Magical 16
  • The Power of Storytelling
  • WE MUST NOT:
  • Avoid… ODWGS
  • Avoid…
  • Be Brilliant!
  • INSTEAD:
  • Changing the Face of Communication
  • THANK YOU! • Lynne M. Wester • @donorguru • Friend Me! • Connect with me! • www.donorrelationsguru.com • wester@yu.edu