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2013 ammc donormemberretentin

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  • 1. Donor and Member Retention through Donor Relations Lynne M. Wester @donorguru Director of Stewardship and Donor Recognition Yeshiva University
  • 2. ©2013 DonorRelationsGuru
  • 3. 3 Donor Recognition and Stewardship • Is there a better way to do this? • What are some ways that we can better serve our donors? • What is someone else doing that we’re not? • Is there an app for that? • Making Innovation a Priority ©2013 DonorRelationsGuru
  • 4. Who are we talking about? • High Level Annual Donors • People Falling through the Cracks 4©2013 DonorRelationsGuru
  • 5. The Facts, Just the Facts What is your retention rate? • At YU we went from 48% to 72% in three years of concentrated donor relations efforts • What would a 10% increase in retention mean to your museum? ©2013 DonorRelationsGuru
  • 6. The “Blanket” Approach 7 ©2013 DonorRelationsGuru
  • 7. Data Analysis and Leveling • A. Donors of 25K- 100K TPF for the previous FY or Cumulative Lifetime TPF of 100K to 1 Million • B. Donors of 100K-500K TPF for the previous FY or Cumulative Lifetime TPF of 1 Million plus • TPF= Total Philanthropic Funds=Cash+Pledges • A.734 constituents • B.186 constituents 8©2013 DonorRelationsGuru
  • 8. Other Groups Added • Loyalty Donors • First Time Donors • Anyone who needs extra touch and care 9©2013 DonorRelationsGuru
  • 9. What drives your member donors? • Belonging, feeling connected • Nostalgia, memories from when young • Staying connected, even if out of town • Personal help • Incentive to visit ©2013 DonorRelationsGuru
  • 10. Calendar Approach • August- Thank You Postcard • September- Rosh Hashanah email greeting • October- Phone Call from Student • November- Donor Recognition Event • December- Hanukkah Postcard • January- Invitations to YU Museum Event • February- Hand Written Note • March- Pesach Postcard • April- Impact of Giving Report • May- Commencement Invitation and Webcast 11©2013 DonorRelationsGuru
  • 11. Impact Piece 13©2013 DonorRelationsGuru
  • 12. Impact Piece 14©2013 DonorRelationsGuru
  • 13. Postcards 15 ©2013 DonorRelationsGuru
  • 14. ©2013 DonorRelationsGuru
  • 15. Emails ©2013 DonorRelationsGuru 17 44% open Rate!
  • 16. Thank a Donor Week ©2013 DonorRelationsGuru 18
  • 17. Building Updates ©2013 DonorRelationsGuru 19
  • 18. Video ©2013 DonorRelationsGuru 20
  • 19. Thank a Thon ©2013 DonorRelationsGuru 21
  • 20. Website ©2013 DonorRelationsGuru 22
  • 21. Questions? Comments 23 • Lynne Wester • wester@yu.edu • www.donorrelationsguru.com • Friend me on Facebook • Follow me on Twitter @donorguru

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