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2013 ammc donormemberretentin



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  • 1. Donor and Member Retentionthrough Donor RelationsLynne M. Wester@donorguruDirector of Stewardship and Donor RecognitionYeshiva University
  • 2. ©2013 DonorRelationsGuru
  • 3. 3Donor Recognition and Stewardship• Is there a better way to do this?• What are some ways that we can betterserve our donors?• What is someone else doing that we’renot?• Is there an app for that?• Making Innovation a Priority©2013 DonorRelationsGuru
  • 4. Who are we talking about?• High Level Annual Donors• People Falling through the Cracks4©2013 DonorRelationsGuru
  • 5. The Facts, Just the FactsWhat is your retention rate?• At YU we went from 48% to 72% in three yearsof concentrated donor relations efforts• What would a 10% increase in retention meanto your museum?©2013 DonorRelationsGuru
  • 6. The “Blanket” Approach7©2013 DonorRelationsGuru
  • 7. Data Analysis and Leveling• A. Donors of 25K- 100K TPF for the previous FY orCumulative Lifetime TPF of 100K to 1 Million• B. Donors of 100K-500K TPF for the previous FY orCumulative Lifetime TPF of 1 Million plus• TPF= Total Philanthropic Funds=Cash+Pledges• A.734 constituents• B.186 constituents8©2013 DonorRelationsGuru
  • 8. Other Groups Added• Loyalty Donors• First Time Donors• Anyone who needs extra touch and care9©2013 DonorRelationsGuru
  • 9. What drives your member donors?• Belonging, feeling connected• Nostalgia, memories from when young• Staying connected, even if out of town• Personal help• Incentive to visit©2013 DonorRelationsGuru
  • 10. Calendar Approach• August- Thank You Postcard• September- Rosh Hashanah email greeting• October- Phone Call from Student• November- Donor Recognition Event• December- Hanukkah Postcard• January- Invitations to YU Museum Event• February- Hand Written Note• March- Pesach Postcard• April- Impact of Giving Report• May- Commencement Invitation and Webcast11©2013 DonorRelationsGuru
  • 11. Impact Piece13©2013 DonorRelationsGuru
  • 12. Impact Piece14©2013 DonorRelationsGuru
  • 13. Postcards15©2013 DonorRelationsGuru
  • 14. ©2013 DonorRelationsGuru
  • 15. Emails©2013 DonorRelationsGuru 1744% open Rate!
  • 16. Thank a Donor Week©2013 DonorRelationsGuru 18
  • 17. Building Updates©2013 DonorRelationsGuru 19
  • 18. Video©2013 DonorRelationsGuru 20
  • 19. Thank a Thon©2013 DonorRelationsGuru 21
  • 20. Website©2013 DonorRelationsGuru 22
  • 21. Questions? Comments23• Lynne Wester••• Friend me on Facebook• Follow me on Twitter @donorguru