2013 afpsa blanket

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2013 afpsa blanket

  1. 1. The Blanket Approach to Cultivating and Stewarding Your Donors Lynne M. Wester @donorguru Director of Stewardship and Donor Recognition Yeshiva University
  2. 2. 2 Donor Recognition and Stewardship • Is there a better way to do this? • What are some ways that we can better serve our donors? • What is someone else doing that we’re not? • Is there an app for that? • Making Innovation a Priority
  3. 3. Who are we talking about? • Non Scholarship Donors • High Level Annual Donors • Donors to Unrestricted Funds • People Falling through the Cracks 3
  4. 4. Goals • Make donors feel sincerely thanked for their generosity and support for your mission. • Deepen donor commitment to and understanding of your mission and organization. • Provide donors with the public recognition they desire and value. • Inspire donors to give again-at higher and higher levels of support. • Encourage or challenge other donors or potential donors to match the giving of their peers. • Set benchmarks for giving to your organization. • Reinforce a culture of philanthropy, rather than setting a tone of quid pro quo. • Keep you within your budget limits --while not compromising the tax deductibility of your donor’s gift. 4
  5. 5. The “Blanket” Approach 5
  6. 6. Data Analysis and Leveling • A. Donors of 25K- 100K TPF for the previous FY or Cumulative Lifetime TPF of 100K to 1 Million • B. Donors of 100K-500K TPF for the previous FY or Cumulative Lifetime TPF of 1 Million plus • TPF= Total Philanthropic Funds=Cash+Pledges • A.734 constituents • B.186 constituents 6
  7. 7. Other Groups Added • Loyalty Donors • First Time Donors • President’s Society • Anyone who needs extra Stewardship 7
  8. 8. Calendar Approach • August- Champions Gate Wrap up Piece • September- Rosh Hashanah email greeting • October- Hanukkah Dinner Invitation • November- Report of Donors and Donor Recognition Event • December- Hanukkah Dinner Slideshow • January- Invitations to YU Museum Event • February- Scholarship Impact Piece • March- YU Tomorrow Mailing • April- Impact of Giving Report • May- Commencement Invitation and Webcast 8
  9. 9. Scholarship Impact Piece 9
  10. 10. Scholarship Impact Piece 10
  11. 11. Postcards 11
  12. 12. Emails 13 44% open Rate!
  13. 13. Thank a Donor Week 14
  14. 14. Building Updates 15
  15. 15. Video 16
  16. 16. Thank a Thon 17
  17. 17. Website 18
  18. 18. Questions? Comments 19 • Lynne Wester • wester@yu.edu • www.donorrelationsguru.com • Friend me on Facebook • Follow me on Twitter @donorguru

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