2012 rcdrbestpractices cabrev070612

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2012 rcdrbestpractices cabrev070612

  1. 1. Donor Relations Best Practices Colleen A. Brade, CFRE and Lynne M. Wester
  2. 2. Fundamentals • Acknowledgments • Recognition • Stewardship • Events
  3. 3. Food for Thought… • Is there a better way to do this? • What are some ways that we can better serve our donors? • What is someone else doing that we’re not? • Is there an app for that? • Making innovation a priority
  4. 4. First Time Donors
  5. 5. Loyal Donors Recognizing , rewarding and reinforcing good donor behavior.
  6. 6. Calendar Approach • 9/2011 Thank You postcard • 10/2011 Hanukkah Dinner Invite • 11/2011 Thank A Donor card mailed • 11/2011 Send email invite to YC play 1776 • 12/2011 Mail Hanukkah postcard/museum invite • 1/2012 email invite to private screening of "Footnotes" • 2/2012 Soy Seforim Sale invite • 2/2012 Purim Postcard with recipe for hamentashen • 3/2012 thank a thon • 3/2012 Scholarship Reception invitation • 4/2012 Scholarship impact piece mailed • 5/2012 Invitation to commencement mailed • 6/2012 end of FY thank you postcard • 8/2012 Calendar with student art work
  7. 7. Thank a Donor Week
  8. 8. Postcards
  9. 9. Double Bonus!
  10. 10. Thank a Thon
  11. 11. Accessibility
  12. 12. Substance vs. Stuff
  13. 13. “Seeing” Your Donors
  14. 14. Questions? Comments • Lynne Wester wester@yu.edu www.donorrelationsguru.com Follow me on Twitter @donorguru • Colleen A. Brade, CFRE colleen.brade@ruffalocody.com

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