2012 dr&s roi_071312[1]
 

2012 dr&s roi_071312[1]

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    2012 dr&s roi_071312[1] 2012 dr&s roi_071312[1] Presentation Transcript

    • ROI on Donor Relations & Stewardship Programs
    • Definition Definition of 'Return On Investment - ROI' A performance measure used to evaluate the efficiency of an investment or to compare the efficiency of a number of different investments. Courtesy of investopedia.com
    • Calculation To calculate ROI, the benefit (return) of an investment is divided by the cost of the investment; the result is expressed as a percentage or a ratio. The return on investment formula: (Gain on Investment – Cost of Investment) ROI = Cost of Investment
    • Family Talk What is your leadership really asking for when they talk about ROI and metrics?
    • It’s More than Measuring Quantity
    • It’s More Than Tracking Activity
    • Measuring Impact, Affect, Change • Track what you do • Observe affect; Observe donor behavior • Measure results • Apply the ROI formula • Supplement with qualitative returns
    • Survey says…
    • Three Key Areas for DR&S ROI • Retention • Upgrades • Lifetime Value
    • Story Time
    • Know Your Value What is your leadership really asking for when they talk about ROI and metrics? • Start Small • Set aside Time at Weekly or Monthly Intervals • Make it a Personal Priority • Get Buy In and Feedback from Leadership • Be Strategic!
    • Questions? Comments • Lynne Wester wester@yu.edu www.donorrelationsguru.com Follow me on Twitter @donorguru • Colleen A. Brade, CFRE colleen.brade@ruffalocody.com